I think we will see sports organizations continue to enhance personalized and more immersive fan experiences. Communicating with fans at the right time, with the right content, through the channels they use most. And this will happen before, during and after the events. #saschat

Great point @BelfiBB about watching events that you might normally miss. It creates that additional engagement and "stickiness" and exposes fan's to several more teams and athletes that they may have not been fully engaged in. #saschat

In short, "off the pitch" refers to the use of data by #sports organizations to analyze the biz side of the data (e.g. fan engagement, ticket sales, etc.) "On the pitch" is specific to player and team performance, injury prevention and creating competitive advantages. #saschat

And then there’s “other” type of excitement generated (depending on who you are a fan of), like in the Chicago Bears decision to go for a 4th, and 1 and ended up losing to the Denver Broncos because of it. In this case part analytics, part gut call by the coach. #saschat

It's sometimes tough for us to “see”, but the use of analytics has certainly impacted player performance and team optimization and we’re seeing a higher level of competition in many sports. And in some cases, athletes and teams “upsetting” the more dominant opponent. #saschat

Women’s World Cup (Spain), The opening match of the Rugby World Cup (France beating New Zealand), Ryder Cup, Superbowl LVII(Kansas City Chiefs come from behind against Eagles 38 / 35) #SASChat

Hello everyone. Dan Axman (Sports Industry Analytics Advisor at @SASsoftware). Excited for the discussion. #saschat

10 minutes and counting! #saschat #happyfriday

Stay safe, #WPN!

Preparing the next generation to be data literate is mission-critical! Thank you to everyone attending, participating and bringing your energy. What a great way to start this Friday (or finish for our EMEA region attendees) #SASChat #SASBattingLab

A.6 - I think any sport can benefit from a data approach but would love to see soccer/football, golf, and cricket. #SASChat #SASBattingLab

A.5 Retail. I see a SAS Lemonade stand data literacy effort in the future :) Inventory, Price Optimization, Supply/Demand, and predictive analytics rolled into one! #SASChat #SASBattingLab

A.5 Robots! If you remember SAS / SAS CodeSnaps ran a program to teach young students about coding, product and project management skills to kids. It shows another example of how kids engage when they are interested in something. #SASChat https://t.co/XbB7K2diD0

A. 4 I loved the concept (for obvious reasons). Although this effort has an attachment to sports, I truly believe it shows that when kids are fully engaged and interested in the topic/theme, they will have the greatest chance for retention, learning, and success. #SASChat

A.3 - I've seen great success in the sports industry when the leagues (e.g. NFL, MLB, etc) engage learners of all ages to innovate. (e.g. NFL's Big Data Bowl). #SASChat #SASBattingLab

A.2 Equity gaps across K-12. Lack of STEM programming in some schools. #SASChat #SASBattingLab

Good morning from Apex, NC. I'm Dan Axman, a Senior Sports Industry analytics advisor. #SASchat

Excited to be on the panel of today's #SASchat about data literacy for children! Please join the conversation at 9:00 am ET on Twitter. #SASBattingLab https://t.co/Aer5ZT9er1

Collegiate Athletics Insights: In part 4 of this article series I explore where data and analytics meet student athlete #academic success, performance and injury prevention. https://t.co/8gGrl8DCcp

Driving success across your athletic department and sports organization takes #discipline, #perseverance, and a strong #data and #analytics culture! Part 3 in this series touches upon fan engagement, experience and sponsorship. #SAS #Sports https://t.co/IXM9mp2Jwh