dash
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high-end motion design that matters | @dash_nc on Instagram | @thedashbash
Raleigh, NC
Joined October 2015
The Dash Bash is all about community! An event built around sharing ideas, stories, & insights to make us all better & our industry more inclusive. Why should you come to the next Bash? Don't take our word for it, just listen to what the 2023 attendees had to say #thedashbash2025
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Tis the season for animated holiday cards! When our friends at Envestnet approached us for a digital holiday card we suggest exploring Rive to make the piece interactive! The result is this fun spot. https://t.co/IyEPxsWlGZ
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With 3 days left in our countdown we're celebrating our three Dash Bash Conferences! What started as an idea for a party has now led to one of the biggest Motion Design celebrations in our industry! We should definitely throw a 4th one...right? #TenYearsofDash
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What does the future of Motion Design look like to you? Here are four takes from different roles within the studio. ✅ Meryn Hayes // EP ✅ Stephanie Hallett // Motion Designer ✅ Mack Garrison // Co-Founder ✅ John T. McGowan // Art Director #TenYearsOfDash
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To celebrate our 10-year anniversary, we’re unpacking the lessons, stories, and tidbits we’ve gathered over the last decade and sharing them with you over the next ten days — starting with these 10 Words of Wisdom! #TenYearsOfDash
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We wanted to create a system that allowed us to switch out copy and imagery with ease for ShareFile. Using After Effect's essential graphics panel was key in making this work - plus an incredible team of creatives whose ingenuity made this all possible! https://t.co/qC92lFNskS
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It's all about empowering teams - whether it's our team or yours. Simplifying complexity and reducing project files to easily adjustable "essential graphics" panels allowed us to scale content quickly and efficiently. https://t.co/qC92lFNskS
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How do you build content that scales without losing fidelity? How about video that can be translated across verticals? Using a bespoke, templatized approach, dash was able to help ShareFile create modularity through containers. https://t.co/qC92lFNskS
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Here's a quick playback-recording from the game so you can get a vibe of the characters and environment in action. It's really fun to play, but be ye forewarned... it's tough! Link to the game is on the project page if you'd like to play. https://t.co/fCxvAUWoHG
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Animation is a time consuming process. Not only do you have to design the graphics, but you then have to put it in motion. To eliminate any ambiguity of creative intentions, we went through the entire list of assets & began sketching frames for approval. https://t.co/fCxvAUWoHG
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Style frame are still images that convey the overall look and feel of a project. Once we established the character-shape of Enzo and his side-kick, we needed to play around with some color studies to determine the overarching aesthetic of the whole game. https://t.co/fCxvAUWoHG
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The gamification of content is real and we're here for it! McKinney reached out to dash to help illustrate and animate the look behind Money Magic: an indie video game that teaches students how to create and keep up with a personal budget.
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So much fun developing this little guy! If you had to give them a name, what fits best for our little robot dog feeder? https://t.co/UZVckR5iWI
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Compositing is such an important part of creating a polished final project. Just take a look at all the details that went into the Red Hat Workloads campaign. https://t.co/UZVckR5iWI
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One of the many benefits of working with an animation team for live-action projects is our focus on post-production. Not only do we ensure we get all the coverage we need but we CAN also fix it in post... just don't tell everyone ;) https://t.co/UZVckR5iWI
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When a project comes along that requires you to animate a robot dog feeder, the answer is always YES... I mean Bark Bark! Here's a clip from our Red Hat Workloads project which allow organizations to streamline deployment & security of their workloads! https://t.co/UZVckR5iWI
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Since the importance of community is such a critical aspect to the success of this platform we chose a character driven animation as the basis for their explainer video w/ a low frame rate and cel animated approach to make the video feel more human. https://t.co/PJazIFEKSZ
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Cinematic illustrations w/ some dynamic movement? Yes please! Here's a clip from Fidelity Forge who is on a mission to connect single family offices and their executives to a peer-to-peer network that’s based on trust and built through knowledge. https://t.co/PJazIFEKSZ
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Final snippet from our Clubhouse project. Anytime we can combine some character animation and motion graphic work in the same piece you know it's going to be a winner.
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Simplicity and flexibility - the two key features of Clubhouse and main design and animation markers we tried to follow in this explainer video for the platform. Here's another snippet; full piece online!
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