RT @atomHQ: The old brand couldn’t keep up with the mission. So they turned to Atom. 💬 “Atom made it easy to search and lock in a premium….

The future of search isn't search. It's agents. A fundamental shift is underway and the tools we build now should reflect that new reality.

RT @atomHQ: 🚀 Atom listings are now discoverable on Domain Suggestions agent. Thanks @dharmesh for building such a….

I've been thinking about this problem for years. So many great domains go undiscovered. Not because they're not good, but because no one ever sees them. Today’s launch isn’t the final answer but it's a meaningful foundation to change that.

RT @atomHQ: Search is mechanical. Naming is emotional. This Thursday, we close the gap. #SemanticSearch

We started accepting .now early because I genuinely like its branding potential. It feels fresh, action-oriented, and brandable. I'll admit, the early sales have been stronger than I expected. And yes, we stand to benefit as a platform if it takes off. But let’s face it - there.

We searched with words. Soon, we will discover through intent.

We've been working for months on Semantic Search, with AI agents that understand natural language and help buyers find the right domains. We've finally hit a breakthrough this weekend, and will launch it soon. I believe it will fundamentally change how domains are discovered.

We’re exploring the idea of building a comprehensive portfolio tracking tool for domain investors: cost basis, STR, profits, annual performance, projections etc. Even for domains not listed on Atom. Do you use anything for this today? What would make a tool like this truly.

June marks the first time our AI spend is higher than entire cloud/hosting bill. Not a glitch in the matrix. This is the new stack.

My thoughts on the future of .ai domains.

Had a great conversation with Andrew @DomainNameWire. We talked about what led us to become a registrar and the three big goals shaping our roadmap. Still a lot to build, and honestly that’s what makes it exciting.

We’ve been using lead scoring and buyer insights internally. Excited to roll them out to all users. Self negotiation works better when you have deeper context.

RT @atomHQ: In 2025, everything can be AI-generated. Except a great domain. In a world moving faster than ever, a great name might be the….

RT @atomHQ: 📢 New case study: “Every pronounceable six-letter .com was taken. After three weeks of auctions, we fo….

The goal is to share many of these case studies over time to better understand how end users search for domains, what drives their decisions, and how names impact brand traction. Hopefully it also helps other founders see the value a strong domain can bring.

Every extra letter makes a difference. STR by domain length (based on sales):.* 3-letter = 5.1%.* 7-letter = 4.8%.* 12-letter = 2.3%. The curve isn’t steep at first, then it drops. All else equal, buyers want short, memorable domains.

You can't optimize what you don't understand. So we've started asking buyers about their purchase journey. Many mentioned Google, X and even "ChatGPT" in the "Other" category. The data is still early, but it reinforces one thing:.Discovery and marketing matter. Especially for

Just got back from a family trip to Japan. Loved the culture, the food, the time away. Sometimes you need to step back to see how the big picture fits together. Now more excited than ever about what we’re building next.