They look and sound amazing! Such an iconic song from the day 🥰

🔴 George Best scores a stunning chip during his testimonial match on 8th August 1988 at Windsor Park, Belfast. #GeorgeBest

Most people are still prompting wrong. I've found this framework, which was even shared by OpenAI President Greg Brockman. Here’s how it works:

Why do stories matter in leadership? Because facts alone aren’t enough—they need a narrative to inspire action. Next TLNW dives into the power of storytelling for tech leaders. Exploring how to turn data into engaging stories that secure buy-in, build trust, and drive alignment.

📊 Banking & Insurance: Ready for 2025? Get market insights, SEO trends, and strategic keywords with our 2024 Barometer. Stay ahead. 👉 Download: https://t.co/544hy5eiOT

Here’s the balance ✅ Define a shared strategy (like campaign goals) 🔄 Give regions room to adapt based on audiences needs Think of it like baking: the recipe is the same, but the flavours adjust for local tastes That’s how you create campaigns that resonate globally and locally

One playbook for all markets. Does it work? Global marketing teams often debate: should every market have its own playbook, or should we create one global guide?

If this year has taught me anything, it’s this: 🔮You can’t predict what’s around the corner. 💪Agility and resilience are muscles worth building. ❤️ Work hard, but don’t lose sight of what truly matters. Here’s to 2025. Whatever it brings, I’m ready.

The year ended on a high, celebrating with my amazing family: Julie, our six kids and their partners, and our three granddaughters. There was laughter, too much screaming, and even a cheeky half cider for me.

This year also brought a new opportunity. I’ll be working with a global marketing agency to help B2B companies scale internationally—supporting growth across the UK, US, and Europe with a team of 200+ consultants and offices worldwide.

It hasn’t been without challenges. Rapid growth surfaced pinch points in delivery & skills gaps. I also faced some unexpected situations that blindsided me But we navigated through With new contracts signed, 2025 is primed for even bigger things & already on track to double again

Hopefully, we’ll move back by summer. Thru it all, work was a constant—thanks to my amazing work partner, James Hamilton We doubled the size of Pixeltree in just 15 months, rolled out 2 successful UXFactor events, & helped make Manchester one of the UK’s most vibrant digital hubs

What followed was 8 tough weeks: 3 hotels, a rental, & dealing with insurance companies and claims management firms that cared more about cutting costs than helping us rebuild. It’s been a battle, but we’re nearly there, with plans for our home’s rebuild finally moving forward.

But when I told the kids, their first question wasn’t about the house. It was, “What about Doggy?”—Mason’s beloved teddy from birth. In that moment, I realised what mattered most. We had each other. Stuff is replaceable. People aren’t.

In March, I got a call from Julie while I was on Manchester’s Oxford Road. “The roof’s on fire,” she said. I raced home to find six fire engines battling the blaze. Our home—our memories—gone. It broke me. There were tears.

What a year. 2024 started strong. Having joined Pixeltree in late 2023, we hit the ground running—closing new clients, surfacing fresh opportunities, and growing fast. But life has a way of throwing curveballs.

Want a sneak peek of what #TheUXFactor is all about? Check out the buzz from our last event—a step by step walkthrough & real-world takeaways that attendees are already using to transform their teams. This Thursday, we’re doing it all again. Only 5 spots left. #Manchester #UX

https://t.co/LdbiN3hy6a

The answer? User validation 🧪 🔑 Validating your designs with real users before launch can save time, money, and reputation So, what’s stopping you from testing? Let’s talk about how to make user testing easier at our next #UXFactor session #Mcr #UserValidation #ProductDesign

Deadlines are tight, and budgets are tighter—so you skip user testing How do you know what you’re about to launch will hit the mark? 🚨 Are you building without validation? We see it all the time How do you know if what you're building is what your users really need and want?