LinkedIn is full of noise, and authentic, human content matters now more than ever. But if you're a B2B founder, you know how hard it is to consistently create content while running the company. Because creating good content takes time.

Founder's internal monologue: "I should post more on LinkedIn." Then posts nothing for 6 months.

You have a brilliant product. But… …you're still building in silence. While your competitor with a weaker product keeps posting. Keeps showing up. And keeps winning.

How founders write content: → Open Google Docs → Stare at the screen for 27 minutes → Close Google Docs → Repeat next week

Different buyers, different platforms. Same idea. And if you're not showing up, you're giving the space to someone else who will.

Showing up consistently matters. That’s how you build familiarity. And that’s what leads to trust and sales. But you have to show up in the right place. If you’re in B2B, that probably means LinkedIn. If you’re selling to Gen Z, it might mean TikTok.

If people don't see you, they don't know you exist. People buy from the brands they know, and often the ones they know are not the best. If your prospects keep hearing from another founder, that’s who they’ll trust, even if their product’s worse than yours.

Being invisible won't get you customers. Because most of the time, silence is not a strategy. It's just...silence. The best product doesn't always win. The most visible one does.

If you're a CMO at a $1-5M ARR company, the easiest way to create relevant content is to record 1-hour monthly interviews with your founder. Then transform the interview transcript into text content, and cut the full recording into 30-90 seconds videos. This content is 100% real.

Your content should sound like YOU, not Chat GPT. The end.

How founders write content: Open doc → Write 3 words → Hate them → Close doc. Repeat next week.

Good content requires a lot of mental space. You need clarity. Without that, every post feels like a struggle. I know this for sure. Because it's 12PM and I’m still staring at a half-written post.

So, we talked through this live on the call and told the founder that, in my opinion, they don't need to invest in content until they clarify their positioning. Because to create relevant content, you first need a clear positioning.

If your positioning isn't sharp, and you can't clearly explain who you serve, what you do for them, and why they should care, it is tough to create good quality content.

And the usual question came up: "Should I focus only on LinkedIn, or try Instagram as well, or maybe YouTube? What should I post? Where do I even start?" Everyone wants to post, but very few have clarity on what they're actually trying to say.

You shouldn't always try to pitch your solution in a sales call. Sometimes, the most helpful thing you can do is help someone realize they're focused on solving the wrong problem. Yesterday, I had a call with a founder who is trying to figure out where to start with content.

If you want to test this, you can do it for free. We offer a free trial to the first 2 founders who reach out today. You'll get: - A 15-minute recorded interview - 1 LinkedIn post - 1 short video DM me "Free Trial" if you're interested.

Reminder: That LinkedIn draft from October 2022 still isn't finished.

This is the same system we've used with 30+ B2B founders to help them create relevant content month over month. The type of content that builds trust and generates inbound leads. Read the full article here:

If you're a B2B founder who wants to post more on LinkedIn but never has the time to create content, this article is for you. It shows you a simple, step-by-step process to turn 1 hour of thinking into 1 month of content.