
dfetch
@d__fetch
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different class of degen creator of Hop Louie | polymorphic IP
Los Angeles
Joined February 2018
RT @ipdotworld: another week, another top-5 trending ips:. 1. IPPY.2. LARRY.3. HOP LOUIE.4. CRUNCHY CAT.5. SUPERLEE. what $ip would you wan….
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taking a break from the screens with a night game but all I can see is $louie. the signs are everywhere.
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$Louie on @ipdotworld now: quiet suburbs, under the radar.$Louie on @ipdotworld soon: megacity FOMO . anon, you're still early
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RT @Noahbolanowski: Keith Haring in 1989: "[Digital Art is] going to politically & ideologically revolutionize the concept of what is a vis….
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8/ This is either the death of authorship or its ultimate expression. Still figuring out which.
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7/ Maybe this is what “polymorphic spirit entity” actually means - not just infinite visual variation but infinite cultural embodiment. Louie becomes whatever he’s made to be but somehow remaining essentially himself.
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6/ There’s this beautiful violence about releasing IP into the wild. You spend years nurturing something, then watch it get interpreted through completely different cultural lenses. It’s growth through creative destruction.
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5/ I created Louie as a “polymorphic spirit entity” thinking it was fun and clever to explore infinite variation. What I didn’t realize was I was designing him to escape me. To become everyone else’s too.
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4/ The strangest part: these “foreign” interpretations often feel more true to Louie than my own recent work. Like watching your kid develop personality traits you never taught them. Where did that come from?.
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3/ Now I’m watching Louie appear in contexts completely outside of what I originally envisioned. Louie has merged with meme culture. Someone slipped Louie into Matejko’s Jester. Another person created Louie’s mom. These aren’t my stories but somehow they’re still… Louie.
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2/ For 15 years, Louie’s transformations were filtered through my lens — my memories of childhood, an interest in art, and an obsession with anthropomorphizing transportation and the built environment. Every metamorphosis had roots in something I experienced.
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1/ There’s this wild moment when you realize your IP has crossed the threshold from “yours” to “ours”. Watching people remix Louies in ways I never imagined is equal parts beautiful and terrifying. They’re finding meanings I never encoded, contexts I’ve never lived.
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been observing this pattern: authentic cultural artifacts always start in the margins. Louie lived in notebooks for decades, no audience, no validation, just pure creative evolution in solitude. now it emerges and everyone recognizes something real.
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