Adhiraj
@curitobrands
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I make videos, write boooks, act in broadway & stay jacked.
San Francisco, CA
Joined September 2025
🚨 ChatGPT will now show you ads based on your private chats. Turn off memory? It stops “knowing you" and starts acting dumb. Congrats! we’ve built an AI that gaslights for profit.
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RIP Satish Shah. 🕊️ Will never forget the childhood memories you gave.
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Ranbir is a bigger star than Prabhas. SRK is a bigger star than Ranbir. The Audacity.
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- Hit 20k on Instagram & Youtube - Signed my first big Brand Deal - Multiple offers from top Influencer Agencies I love content.
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Does lifestyle content work on X? @nikitabier @elonmusk
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And honestly this isn't about just one brand or a person, it’s about how marketing confidence is being sold as consumer protection. Transparency shouldn’t be optional in skincare, it should be the norm. You can check the full report for the data, but take it with a pinch of SPF
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But ironically, the same test showed Lakme, Minimalist, Aqualogica, and The Derma Co performing well. So who do you trust?
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Also, in response to the creator's video, "Dot & Key" has clarified that all their products are tested in certified labs and that SPF results can differ based on testing protocols and methods.
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There is another creator called Ria Speaks who has come forward claiming that the so-called independent study wasn’t exactly independent. According to her, it was part of a funded campaign, and the testing methods didn’t align with industry standards.
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As someone who’s tried almost every sunscreen on the market and spent literal lakhs over the years, I was pissed. I’ve been using Dot & Key for years now and if the test is true, I’ve basically been sun-toasting with moisturizer. But here’s where it gets slightly messy.
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He claimed to have conducted "independent lab tests" on India’s top sunscreens, including Dot & Key, Foxtale, and others. The results? Products marketed as SPF 50+ allegedly performed closer to SPF 20–25.
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