Mark Wilson
@ctrlzee
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Global Design Editor, @FastCompany
Chicago, IL
Joined January 2008
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I spent two days on a mountain talking to
@tylerthecreator
, the sun setting and dust settling on our shoes, and, damn - watch the interview
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Breaking: Dyson just designed its own ventilator from scratch in 10 days called the CoVent. It will provide 11,000 to the UK and donate 4,000 abroad. More here:
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On Wednesday, I spoke to one of the world's foremost experts on rubber bullets. She pioneered their testing methodology in the '90s. And during our call, she broke down in tears, overwhelmed by how police have fired them at peaceful protesters this week
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Part II interview: go inside
@tylerthecreator
's little blue building on a mountain, as he unpacks the design behind GOLF le FLEUR*
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.
@XboxP3
on the rough reception to the Xbox One: "More important to me than any of the product stuff or business stuff was where my team was at. The Xbox team, being transparent, had lost some confidence as to why we were there"
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Design giant
@ideo
cuts a third of staff and closes offices as the era of design thinking ends
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The good ol' Boston Blue and Gold Sox
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Dot, an AI "intelligence guide" by
@jasonyuandesign
and
@sjwhitmore
, has become one of my most used apps. More here:
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Here's the full, unedited 35-minute interview with
@kanyewest
and Steven Smith live on stage from
#FCFestival
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The researcher Cynthia Bir believes that these "less lethal" rounds—rounds that, in some cases, she's even validated for the munitions industry—"do not have a role in peaceful demonstrations."
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“You have these tools. You can test these tools to make sure they fit within a certain specification. But then it’s training, knowledge. There are rules of engagement . . . the whole reason we’re in this situation is that someone didn’t follow rules of engagement"
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Meet
@MelanieCanva
, the cover star of our 2022 Most Innovative Companies issue. Her $40 billion company
@canva
has a singular goal. To build a platform to let you design anything. Literally, anything
#FCMostInnovative
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”I don’t mean to get emotional, but something has to change. We have to be better. I struggle with this because it’s just, I don’t know. It seems daunting at this point. It’s like, we’ve been at this point for how many years?”
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Here's the story behind that viral election map you've been seeing all over your feed, created by
@karim_douieb
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The 3 biggest product trends from CES 2024 (and yes, AI hardware is trend 1)
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The go-to
#flattenthecurve
graphic of COVID-19 was not made by just one person one time; it's the result of many, unrelated experts riffing on the same idea for 13 years
#coronapocalypse
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"There’s, frankly, enough to go around for everybody"--energy savings is like gravy on TOP of creating jobs and adding value to homes, a key point in
@kelseydollaghan
expansive examination of rebuilding America under
@AOC
's Green New Deal
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Replying to my own tweet based upon responses I'm seeing--yes TTP was a big part of the design process here. Dyson is claiming a shared design credit, re-use of its existing technology, and full production responsibility. Dyson motor/electronics also inside
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Last week I published a history of the n95 respirator. This weekend, I heard the never-before-told story of the woman at 3M who helped fill some important gaps in the history. My story has since been updated!
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The N95 respirator--a scientific icon born from plague, racism, and repurposed gift bows
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Design is a skill. Design thinking is a brand. (And if we want to get detailed, it's largely a rebrand of the scientific method.) This latter point is one that even an IDEO partner largely conceded in a live interview years ago. Design will be ok, even if "design thinking" isn't!
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The European gaze rules design. The result is a world of products designed to control, exclude, and exploit. It's time for a change—here's a list to get your own company started
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I've written way over 10,000 stories at this stage in my career. Hundreds of long form pieces. Dozens of magazine articles. And I couldn't feel more lucky that the subject of my *first* cover story got to be fellow Chicagoan
@chancetherapper
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Here's my modest proposal to help with the COVD-19 crisis:
@apple
,
@google
, and
@Microsoft
should buy every vulnerable student in America a laptop right now
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Zoom had 10 million users in December. Today it has 300 million. It's become THE social platform of the moment. We tried to unpack why:
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IDEO is the go-to global design studio for Fortune 500 companies. It's the company that brought us "design thinking." But the anonymous reports of workplace abuse detailed by
@georgeaye
recast their prized culture as but a veneer
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This $250 adapter can turn one ventilator into two--complete with custom settings for each patient. It's been tested at Yale and OK'd by the FDA. Of all the COVID-19 hacks and breakthroughs, this one is up there
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Twelve Minutes is like Groundhog Day as a psychological thriller. Before talking to creator
@facaelectrica
, I had no idea he tried to build a whole city on a 24-hour cycle - before landing on a 12-minute loop taking place in one apartment
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Copper kills viruses and bacteria within minutes. And guess what we ripped from our hospitals and buildings ~40 years ago?
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Pantone Color(s) of the Year 2021 are about grounded optimism
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Google is the first company to release gender fluid emoji--and they don't claim they got it right out of the gate. Had a wonderful, open conversation with
@jenniferdaniel
about her thinking and process you can read more on here
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Feeling both thrilled and lucky to share my latest cover story for Fast Company, profiling our Most Innovative Company of 2020—
@snapchat
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MIT built a calculator that estimates how long it takes you to catch COVID indoors if someone around you is infected
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So much on the cutting room floor, though! I'll admit that I already want to put out another 20-30 min of interview from this session. Watch it 3x so I can convince our team to do an extended cut
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Can AI redesign your home? (Of course it can.) And
@Venuseswilliams
just announced a new startup called Palazzo to do just this
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Everyone noticed last week when
@twitter
banned
@realdonaldtrump
. What you may have missed is that Twitter acquired its very first design firm, too
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AirTags are a snapshot of when Apple gets it wrong. They are particularly worrisome for people who aren't in the Apple ecosystem (a.k.a. most people). They go beyond the shame of an iMessage green bubble and put vulnerable people at a lot of risk
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A new $50 nasal sprayer out of Harvard promises to prevent up to 99% of airborne COVID-19 transmission for 6 hours. Even if it worked half that effectively, it could boost the performance of existing PPE in a big way
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Spent a lot of this week reporting this story. It's sad and a little too long. But if you want a better understanding of why COVID-19 wards are taking over convention centers in particular, do check it out
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My latest for
@FastCompany
magazine—a deep profile on
@dantley
, the first Chief Design Officer at Twitter
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In 2020, all the cheaper stuff is suddenly more appealing
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put this button into all of the things
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The great irony of the Segway is that it was the completely wrong invention for about 20 years...and it's ending production at the very moment in urban mobility it's been the most right
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Do the murals matter? After finding my own feelings flip flopping on this issue, I talked to painters, professors, and reached out to the DC mayor's office for more perspective
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@tylerthecreator
Shout out to Brian Corneliess who directed so beautifully and Frank Zadlo who edited hours of convos into an energetic 30 mins
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Hi hi, we just launched a new series called By Design. No format gimmicks. Just brief conversations with the designers behind new products
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Star Trek is full of legendary chairs, many of which you can still buy today
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Robinhood is an instantly accessible app, but it's infused with social media tricks, and topped with a generous dollop of lottery UX. The goal? Not to make you money, but to keep you trading
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This July, the Tour de France
@LeTour
will be postponed for a virtual race broadcast across the globe. So will cycling be the first legit e-sport? I spent the last 3 months in very real pain to answer that question
#TDFvirtual
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Syd also sent out Christmas cards he designed each year, which was the coolest thing ever, obviously. From 2015:
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30+ million children are home from school. Every parent I know is panicked. Here's the solution
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@vcastillo630
Am I seeing this right? His citations on "humanity centered design" are...all to himself?
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New Zealand has a simple color system to mitigate the long-term dangers of COVID-19. Let's steal it, says
@andyslavitt
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There are a multitude of viable culprits behind this revenue drop. Robson himself pointed to the pandemic and tightened global budgets while arguing that “the widespread adoption of design thinking . . . has reduced demand for our services.”
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Quarantine UX is here--an ephemeral moment in design that will leave at least some lasting effects on all the businesses and products you know
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One year in, the gen AI aesthetic is already a tired trope
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In October, I was invited to be the first journalist to visit
@Microsoft
’s new Inclusive Tech Lab, a space built specifically for the growing practice of inclusive design. Here’s the story (and some takeaways):
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Autonomous train cars > autonomous cars. Love a product design story that can deeply impact (existing!) infrastructure
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I talked to the design team behind the new Xbox(es), and yes, asked the inevitable question about the similarity to Dieter Rams
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Let's elevate the design discussion around sneakers. Here's my
@FastCompany
profile on the most impactful collaborator in footwear
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Don Norman helped shaped the way a generation of designers think and talk. But with the release of his new book, Norman’s own understanding of being "humanity-centered" has been outpaced by the diverse UX specialists who are defining the term today
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I chatted with the lead designer of the new, $100k hummer--and yeah, they know how you feel about where the brand left off
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I know we're all nervous to send our kids back to school during delta, asking ourselves if it's still the right choice. So I posed the question to air quality expert
@j_g_allen
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Smells but sells
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Now
@Snapchat
is turning searches on "anxiety" or "thinspo" into interventions for its users--demonstrating it's not THAT hard for platforms to intervene on topics that matter
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$50 sprayer. $15 refill kits that last months. Claims to block 99% of airborne particles from COVID-19
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We can vaccinate 60 million more people each month. The deals have already been penned. The staffs have already been trained. And the locations are in every strip mall across America
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We can build a battery that produces unlimited, free energy--and it's being commercialized by an ex-DARPA and NASA developer
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Many of Snap's craziest innovations are thanks to its prescient co-founder and CTO Bobby Murphy. Maybe you haven't heard of him, since he's given 3 or 4 interviews since 2012. We talked this week about the company's huge AR ambitions beyond the face
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Samsung is working on plans to release its refrigerators in 4,000 colors to exactly match Benjamin Moore paints
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In today's non-COVID news, Beyond Meat has a new low-fat burger and Pepsi redesigned its 2-liter bottle for the first time in 30 years
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It's the 10th anniversary of
@FastCoDesign
's Innovation by Design Awards! And we have a great batch of winners including
@TrevorProject
,
@PolestarCars
,
@nike
,
@HermanMiller
, and
@medialab
- along with our design company of the year,
@localprojects
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It's not the public's fault with such crappy government guidelines, but it's been clear for a while that we've all taken this 6 feet of social distance thing too literally. Now science is proving it
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And to wrap it up: in five years time,
@McDonald
's expects "multiple" items from
@BeyondMeat
on the menu
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Frog made $200,000 for its work in developing the Oculus Rift. Months later the company sold to Facebook for $2 billion. (These stories are common in the design industry.) So today, Frog is unveiling a new deal with VC firm Tuesday Capital to change that
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4% of people believe their homes are haunted, which is just one of many gems in IKEA's tenth annual Life at Home Report
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A story with all the makings of a last thing you see before you die meme
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I started reporting this story with one question: Do Ukrainians have enough to eat? What that snowballed into was a far deeper understanding on how the distribution of food, bullets, and gas may affect the very outcome of this invasion
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My favorite story published today. Andrew Yang’s unique debate strategy is…LARPing
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Others who’ve worked at Ideo paint a more varied picture. While this story requires a login to read, your subscription directly supports design journalism.
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Avatar 2: $300-400 mil budget
Everything Everywhere All at Once: $14 mil budget
Here's how production designer Jason Kisvarday did so much with so little
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Apple's is transforming good UX into the art of the upsell. $40 magsafe chargers. $130 apple pencils. $299 magic keyboards.
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While Ideo was once in a position to turn business away, over the past four years revenue has plummeted, according to a former employee, from $300 million to $100 million now.
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I'm interviewing
@McDonalds
/
@MorgsF
and
@BeyondMeat
's Ethan Brown about developing the McPlant today for the
#MICSummit
(and yes, keep your eyes out for news)
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I'll always love movie theaters, but for them to survive long-term, they need to think beyond blockbusters and toward a complete redesign. Tracing 100 years of historical precedent and conversations with
@jonlandau
and others, here's a new vision
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"I’d say [a Croc] is as recognizable as a Coke bottle. But we had a relevance issue, where people said, ‘I know the brand, but the brand isn’t for me.'”
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If you want to know how
@Apple
's upcoming mixed reality headset will work, just take a look at the new iOS 16
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It's not too late to save much of America from itself
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