Most Shopify stores don’t need more traffic. They need better structure. I break down: – why stores struggle to convert – how to fix trust & CRO issues – what to fix before scaling ads I’m also giving access to a private Shopify Growth Vault for store owners who want clarity,

People sleeping on organic sales too much everything is not ads

If you’re still doing location-to-location inventory transfers in Shopify Admin (or worse: spreadsheets), you’re donating hours every week. Shopify POS 10.20 now lets staff fulfill outgoing transfers + receive incoming transfers right on the POS update the POS app, set

Everyone blaming ads when conversions drop, but the real killer I keep seeing is app bloat quietly slowing checkout. One clean move: audit Settings → Apps, remove anything touching checkout that isn’t revenue-critical, then re-test speed conversions usually bounce back before

Good morning. Confidence grows after action, not before it. Move first. Clarity shows up on the way.

AI‑powered checkout channels (ChatGPT, Google AI Mode, Copilot) are going live but product feeds with messy data are literally not showing up in these AI‑driven shopping experiences. Plain language: if your titles, descriptions, images, or variants aren’t clean or consistently

I will always love High Ticket + ECOM Orders that profit $500+ are so satisfying

10/ If you’re thinking about app growth as a system (not just ads), I share deeper breakdowns and frameworks elsewhere. Link 👇 https://t.co/fx16BhcwMC

9/ Profitable app install campaigns aren’t about hacks. They’re about alignment: Ads → users → app experience → conversion events. Miss one layer, and the whole system leaks money.

8/ Only after all this do you scale spend. Scaling too early just amplifies inefficiency. Scaling after alignment compounds results.

7/ Once installs start coming in, the real work begins: monitor post-install retention watch drop-off points improve onboarding inside the app Better onboarding = better Google optimization = lower real cost per user.

6/ Creatives matter more than targeting. Winning app install ads: show the problem first demonstrate the solution inside the app set the right expectation before the install If the ad overpromises, users churn fast and performance collapses.

5/ Next: campaign structure. You don’t throw everything into one campaign. You separate: testing vs scaling regions with different behavior creatives that speak to different intents Google needs clean signals, not noise.

4/ The real process starts inside the app, not in the ads: Set up proper conversion events (sign-up, purchase, trial start) Connect GA4 / Firebase cleanly Make sure Google sees what a “good user” looks like Without this, you’re flying blind.

3/ The biggest mistake I see: Optimizing for CPI (cost per install) instead of post-install behavior. Cheap installs usually come from users with low intent. They install → open once → disappear.

2/ Before spending a dollar on Google Ads, you need clarity on who a good user is: Do they sign up? Make a purchase? Complete a key action? If you can’t define that, Google can’t optimize for it.

1/ Most app install campaigns fail for one simple reason: People treat installs as the goal. Installs are not the goal. Profitable users are.

🧠 Question of the Day What’s the real process for running profitable app install campaigns on Google Ads? 🧵 Thread

Good morning. Your results aren’t delayed they’re being shaped. What you do consistently today decides what compounds tomorrow. Stay patient. Stay precise.

😁😁🤭

And you are still sleeping on it lol