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Corey Ford

@coreyford

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Innovation-Focused Executive Coach | Strategic Advisor to Founders, CEOs, and Executives | Founder of Point C | Director of Sulzberger Program at Columbia

Bay Area + New York City
Joined November 2008
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@coreyford
Corey Ford
3 months
Today, I’m launching Point C — a new, more intentional chapter in my work. For over a decade, I’ve helped leaders clarify their vision, build cultures of innovation, and pitch their ideas for buy-in and resources. Now, I’m focusing that work more intentionally — building a.
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@coreyford
Corey Ford
2 months
It’s a leadership tool I built by blending what I learned making documentaries at FRONTLINE with what it takes to pressure-test a venture strategy. Now, it’s available to you.
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pointc.co
A way to turn your strategy into a concrete, comprehensive, & compelling narrative with 3 Acts, 9 Scenes, and 54 Beats
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@coreyford
Corey Ford
2 months
That’s what The Venture Story does. → 3 Acts.→ 9 Scenes.→ 54 Beats. A full arc that brings together the bottom-up user journey, the top-down market landscape, and the story of your team's momentum — in the same amount of time it takes to stumble through a dense, top-down slide
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@coreyford
Corey Ford
2 months
A 7-slide pitch deck is the wrong way to communicate your strategy. It lets abstraction mask misalignment. It hides the gaps between your user, your model, your momentum. It creates the illusion of clarity — without the hard work of cohesion. If you actually want to see your.
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@coreyford
Corey Ford
2 months
If you want a culture where people get sharper, faster, and more self-correcting with every iteration — this might be the most powerful ritual you can build.
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@coreyford
Corey Ford
2 months
In this week’s Idea Bucket, I break down exactly how it works:. — the purpose.— the agenda.— the cadence.— the norms.And here’s the key: you go last.
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@coreyford
Corey Ford
2 months
That’s what The Design Review is for. It’s a ritual I’ve used in accelerators, leadership programs, and exec teams — to help teams share work before it’s ready, surface risks early, and build real strategic muscle.
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Corey Ford
2 months
Because real innovation requires both. You need high standards to push the work forward. You need psychological safety to surface the gaps. And you need a rhythm that turns feedback into a habit — not a threat.
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@coreyford
Corey Ford
2 months
One of the hardest questions in leadership is this:.How do you raise standards and create safety — at the same time?.
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@coreyford
Corey Ford
2 months
In this week's Idea Bucket post, I break down the full Venture Design Rubric I use with founders and leadership teams — and share a downloadable worksheet to help you build your own version. If you're trying to get your team aligned on strategy, start here:.
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@coreyford
Corey Ford
2 months
Without a rubric, teams drift. The loudest voice sets the standard. Tradeoffs don’t get surfaced. Feedback feels personal. And strategy falls apart quietly over time. A well-built rubric prevents all of that.
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@coreyford
Corey Ford
2 months
What if you had a simple document that helped your team guide itself?. A way to build leadership muscle, surface tradeoffs early, and keep everyone aligned on what "great" looks like — without you having to constantly step in. That's exactly what The Rubric is designed to do.
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@coreyford
Corey Ford
2 months
All prospective applicants should sign up for the Sulzberger mailing list to stay in the loop throughout the process: . → Sign up:
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Corey Ford
2 months
You’ll be supported every step of the way with 1:1 executive coaching and a tight-knit cohort of peers. This is not an academic exercise. We don’t do white papers. You do the work that matters — and get the structure and support to do it better.
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@coreyford
Corey Ford
2 months
Then we go virtual. Over 18 weeks, you’ll accelerate a strategic project and build a personal leadership playbook — designed to create a subculture of innovation inside your organization.
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@coreyford
Corey Ford
2 months
It kicks off in January with two weeks in NYC:. • A 5-day immersive Training Camp.• MBA-style deep dives in strategy, marketing, negotiations, and user research.• Your first Design Review — built to help you fail fast and succeed sooner
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@coreyford
Corey Ford
2 months
Applications are now open for the 2026 Sulzberger Program. Build strategy. Shape culture. Lead journalism into a more sustainable future. A 20-week executive leadership accelerator at @columbiajourn — built for senior media leaders ready to take on real strategic and cultural
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@coreyford
Corey Ford
3 months
That project you’re working on? There might be a ticking time bomb inside it. Not the idea. Not the execution. The misalignment hiding under the surface. Most teams never align on what “success” actually means — until it’s too late. This week’s post from The Idea Bucket
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