updated 🍪 website is now live. weeks of pixels, chaos, and figma-induced meltdowns later: → scrolling feels like butter → clean aesthetics that slap → seo is actually seo’ing → new products to explore space for brain dumps with case studies and crypto marketing knowledge

oh we were also at 🇺🇸@EthereumDenver, 🇵🇱@ETHWarsaw, and 🇸🇬@token2049

show me your 2025 crypto events wrapped 🇫🇷 cannes, @EthCC 🇦🇪 dubai, @token2049 🇩🇪 berlin, @BerBlockWeek 🇰🇷 korea, @kbwofficial

top smart follower lore lives inside kol intelligence, get it →

underrated af metric when onboarding a KOL: top smart followers this tells us: → who’s in their inner circle → the quality of their followers → their CT cred → how cooked their follower graph is (90K followers and just 9 smart ones?? be serious.) → whether collabing with

“why should we complicate things with onchain data? we already have great impressions and engagement” us:

data doesn’t replace creativity. it gives it direction. uninformed creativity is noise. informed creativity is momentum.

let us hold your hand while we say this: the algo can see your botted engagement. this week’s cookie newsletter is not for the faint hearted. https://t.co/StyRPFG2eY

you know what’s crazy? people will spend $100K on ads but won’t spend 10 minutes checking who actually came through. wild hobby. we know.

marketoors, what's your biggest L of 2025? 👀

so you’re running a kol campaign… they fired off one post and dipped? cute. very 2020-core. we’ve evolved since then. these days, a single post is just the starting point now. the real impact shows up in the RTs, QTs, and replies. that’s where you find out who’s actually into

friendly reminder: “we think” is not a strategy. “we checked” is.

while the world is busy sprinting through malls for discounts they’ll forget by monday… creators and crypto projects are leaving real upside on the table. this weeks newsletter breaks it down 👇 https://t.co/6AePx9RXzR

there’s an acquisition cost. there’s a retention cost. and then there’s the cost of not knowing the difference and it’s the most expensive one….

✓ 20K% mindshare growth ✓ 10K+ new creators onboarded ✓ 157M+ impressions ✓ 4.6M engagements how’d @vooi_io cook this hard? capital mindshare campaign might have had smth to do with it…. story time 👇 https://t.co/L7der5oZ2r

pull this info plus the “should I even collab with them?” data via kol intelligence →

case: we’re launching a privacy-focused product, so “le cmo” has requested a roaster of genuine kols. her brief: “kols we onboard can’t be “influencers” with audiences made of bots, cousins, and people who follow 9K accounts. we needed actual data, not a “trust me bro” vibe

social isn’t about performance anymore. it’s about participation. the strongest brands today are the ones shaped by their communities. this week’s newsletter dissects the shift 👇 https://t.co/Q20xMqVpOg

good campaigns are planned. great ones are discovered in analytics at 3 a.m.