
Contagious
@contagious
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Creative and strategic intelligence for brands and agencies.
LDN / NYC / SP / SGP
Joined September 2008
š Hear firsthand why attendees rave about Most Contagious London. Donāt miss out on trailblazing insights at the Southbank Centre on 28 November. Only a few days left to grab your tickets ā secure yours now! šļø https://t.co/LrHUNhSXkG
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š Turn up the sound and hear Heetchās clever āChoose Uberā campaign story ā a bold take on carving brand identity. Discover more at Most Contagious, 28 Nov. Get your tickets here: https://t.co/KcnARd4ZOe
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Specsavers elevated Rick Astleyās hit into a memorable campaign on hearing loss through misheard lyrics and our editor, Chloe Markowicz, is here to give a sneak peak on the creative thinking behind the work. šGet your tickets to Most Contagious London: https://t.co/5sz79KrTae
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.@contagious explores whatās powering Unileverās ā¬5 billion brand Knorr. With insights from Knorrās Global VP, it shares our winning strategy for growth ā from tapping into local taste trends to connecting with under-35s. #UnileverBrands
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"This approach ties back to Kodakās original ethos... while offering a meaningful tool for dementia patients." Thanks for featuring @contagious ! https://t.co/gSjRxDEMGf
#memoryshots
contagious.com
Photo technology company develops AI tool to aid dementia therapy and showcase its relevance and cultural iconicity
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In the latest edition of Advertisers Watching Ads, from @Atmtdcrtv, marketers debate Nikeās Winning Isnāt Comfortable ad. Does it have legs... and, more importantly, does it make you want to run in the rain? https://t.co/xN9A341jkW
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@Nike celebrates gritty running determination with this new ad chosen by @contagious - how effective is it & will it make you get out for a jog? Watch the latest #advertiserswatchingads: https://t.co/IeXc8Am9DC
#marketing #bestads #creativity #nike
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My fist thought when I saw this article about the Ad was āWhatās the correlation between Redbul and Prada and WHY?ā But the article gave some interesting insight into the Ad but not really into the WHY #Ad
Campaign of the Week: Red Bull and Prada put on a BMX stunt show...on a moving train. https://t.co/IbC3Yv9adi
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'I spoke with a guy who communicates safety messages to the S.African mining community through theatre. I said, "Itās amazing you do all of this for a safety message." He said, "When itās a matter of life and death you canāt afford to bore the audience."' https://t.co/cRkbv24vK7
contagious.com
Challenger brand expert Adam Morgan explains how boring marketing is bad for the bottom lineĀ and how to turn up the anti-dull dial
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Campaign of the Week: Red Bull and Prada put on a BMX stunt show...on a moving train. https://t.co/IbC3Yv9adi
contagious.com
Energy drink Red Bull partners with luxury fashion label Prada for world-first BMX stunt
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āIt turns out that 30 seconds of a cow chewing grass outperforms 50% of the ads on [System1ās] databaseā @eatbigfish @contagious
contagious.com
Challenger brand expert Adam Morgan explains how boring marketing is bad for the bottom lineĀ and how to turn up the anti-dull dial
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On November 28th, @contagious will gather industry trailblazers to shape the next wave of advertising innovation. Most Contagious will uncover trends, dissect breakthrough campaigns, and unlock bold ideas. Get your tickets here: https://t.co/gLr1dB2lPp
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@bodyform has it right: it's never "just" a period. On #AdvertisersWatchingAds we dissect this latest film & the #effectiveness of it as an ad w/ guests from @Ruggable & @consciousadnet ā”ļø https://t.co/0q3B1NJ2eZ
@contagious
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ā©āPeopleās indifference to brands should be the starting pointā Sarah Carter quoted at ā¦@contagious
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Read the @contagious article on whatās powering our ā¬5 billion brand Knorr. With insights from Frank Haresnape, Knorr Global VP, it shares Knorrās winning strategy for growth ā from tapping into local taste trends to connecting with under-35s. Read here on Contagious IQ ā¬ļø
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Love words love sayings love people getting them right. Love this & getting into hearing is strategically great despite the brand name šš I hope this (and all ads) have closed captions / subtitles etc @VCCP
contagious.com
UK optician chain Specsavers highlights commonly misheard sayings to promote audiology services
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From the Titanium Lions to the future of creativity, Debbi Vandeven, Global CCO at VML, shares her insights with @contagious on how AI, inclusivity, and genuine creativity shape the industry. Discover her take on whatās next here: https://t.co/uIhxNouS9J
#WeAreVML #Contagious
contagious.com
VMLās Debbi Vandeven talks to Contagious about AI's impact on creativity, the need for inclusivity, and how genuine creativity stands out in a tech-driven world.
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Campaign of the Week: Corona hijacked sports brandsā billboard ads to frame its alcohol-free beer as a post-workout refreshment. https://t.co/d2Vyt46uoy
contagious.com
Beer brand hijacks sports brandsā billboard ads to frame consumption occasions for its alcohol-free beer
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āYou get paid by the hour, not by the quality of the idea, and not by the impact.ā Dan Ariely, one of the foremost experts in behavioural science, spent a week interning at Ogilvy. This is what he made of the ad industry. https://t.co/hM5AHxtGJv
contagious.com
Behavioural science pioneer Dan Ariely spent a week interning at Ogilvy. This is what he made of the ad industry.
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