Harsh? Maybe. True? Absolutely. Too many products are built in isolation — from boardrooms, assumptions, and gut feel. But the real test isn’t in how good the product is… it’s in whether anyone actually wants it. #CustomerValidation #LeanStartup #GoToMarket #RAC

Don’t build for the wrong buyer. A food brand thought gym-goers wanted protein snacks. Turns out — busy professionals did. Build with your customer, not just for them. #GoToMarket #ProductLaunch #FMCGMarketing #ConsumerInsights #RAC.This video was created using AI tools.

Generate videos in just a few seconds. Try Grok Imagine, free for a limited time.

You poured your heart into your product. Sleepless nights, .obsessive detail, .love in every pixel, bite, or stitch. And then….You launched. And the market responded with… crickets. 🦗.Truth is, building a great product isn’t enough.

Thrilled to share that my article titled “How AI is Revolutionizing Dairy Marketing” has been published in the current issue of Indian Dairyman. 📖 Read it here: Would love to hear your thoughts and reflections!

“Everyone who likes snacks” isn’t a strategy. It’s a trap. Curious what happens when your product hits the right nerve?. Hit play. Then DM us. #MarketingThatWorks #CustomerClarity #StartupGrowth #RAConsulting

A #Heartfelt #Tribute to #Nilesh #Oak. Nilesh Oak has made India and Indians immensely proud by courageously decoding one of the most debated questions of our time: Did the #Ramayan and #Mahabharat actually happen, or are they just myths ?.

Drops of Change: The Quiet #Revolution Behind a #Dairy #Giant. Big transformations don’t always begin with big moves. Sometimes, they start with small, consistent steps — and a mindset rooted in continuous improvement.

#Modern #trade shelves are where the real battle for #consumer #attention plays out. #RAC #FMCG #DairyIndustry #ModernTrade #ShelfShare #RetailExecution #BrandVisibility #SalesStrategy #CategoryManagement .

“#Milk #Matters – Let’s Talk #Dairy!”. ✅ #Educate #customers on dairy facts & bust common myths.✅ Build #trust and #transparency in an increasingly skeptical market.✅ Strengthen #brand #loyalty by showcasing knowledge, care & quality. #RAC

The #Untold #Power of #Planning in the #Dairy Sector. #RAC #hoshinkanri #dairyconsulting #aop #strategyexecution #leanleadership #scalingup #foodandagribusiness #dairybusiness #operationsstrategy .

Business #Owners & #Entrepreneurs — What Drives Your #Growth?. 💡 Take a quick quiz and tell us — which of these is your top business priority right now?. 👇 Drop your answer in the comments to get a smart list of top 5 S&M KPI every business owner should measure !

“Milk in Your Life” – Series on #Everyday #Nutrition. Educate consumers (and inspire dairy entrepreneurs) about the health benefits of milk across life stages and lifestyles — all while making your brand a trusted daily wellness partner. #RAC

“#Sustainability in #Dairy” – A #Practical #Perspective. Let's start green, smart, and lean. Comment to this post - for a simple checklist of 10 No-Cost Sustainability Hacks for dairy entrepreneurs. #RAC

“#Milk #Matters – Let’s Talk #Dairy!”. ✅ #Educate #customers on dairy facts & bust common myths.✅ Build #trust and #transparency in an increasingly skeptical market.✅ Strengthen #brand #loyalty by showcasing knowledge, care & quality. #RAC

From Chaos to Conglomerate: The Strategy Behind a #Dairy #Cooperative’s #Rise to #Power.

#Channel #Strategy in #Dairy & #FMCG: Choosing Between #B2B, #Retail, and #D2C.The #Ideal #Approach: #Phased #Channel #Strategy. Need expert support? #RAC.📩 Richie@raconsulting.in | 📞 +91.98604.65660

“Milk in Your Life” – Series on #Everyday #Nutrition. Educate consumers (and inspire dairy entrepreneurs) about the health benefits of milk across life stages and lifestyles — all while making your brand a trusted daily wellness partner. #RAC

“#Sustainability in #Dairy” – A #Practical #Perspective. Do an LCA (Life Cycle Assessment) of your milk packaging or farm. #RAC

“#Milk #Matters – Let’s Talk #Dairy!”. ✅ #Educate #customers on dairy facts & bust common myths.✅ Build #trust and #transparency in an increasingly skeptical market.✅ Strengthen #brand #loyalty by showcasing knowledge, care & quality. #RAC

When was the last time you #questioned your #go-#to-#market #plan?. #RAC #MarketResearch #BrandStrategy #CustomerCentric #LessonsLearned .