Comperemedia
@comperemedia
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Welcome to the future of marketing intelligence. Our industry-leading data, analysis and tech puts the answers at your fingertips.
Joined November 2010
Wishing you a holiday season full of warm moments, curious questions, and predictions that turn out better than expected! π βοΈ π
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My interview with Pam Habner, Head of US Branded Cards & Lending at @Citi
https://t.co/Egwdw8htUg. Citi vision, lessons from launching Chase Sapphire Reserve, leadership lessons and more! @mintelnews
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π§ @TheAPDavidson recently welcomed @Step Founder & CEO CJ MacDonald to the @mintelnews Little Conversation Podcast! They discussed how Step has grown & quietly becoming one of the most influential fintechs in the US π€« (& so much more!) Listen wherever you get your podcasts!
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Direct mail = measurable, creative, and essential. Nicole Bond of @mintelnews positions direct mail as the powerhouse marketers didnβt know they needed. π― #thINKAhead2025
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In my latest Little Conversation, I sit down with Nate Bacon, Head of Credit Cards at PNC, to talk strategy, innovation, and the journey to break into the top 10. @mintelnews
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Home equity products are heating up! From 2023 to 2024, total home equity line of credit marketing spend rose 130%, with email and direct mail volumes up 201% and 125% respectively. Marisa Frys recently spoke to @FinancialBrand about it - read more: https://t.co/sD8RD0x5Lp
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Tariffs - this isnβt just a headline. Itβs a household issue. So what should brands do now? @TheAPDavidson shares more insights here: https://t.co/4OwwNRex73
@mintelnews
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Accessible credit solutions for consumers facing financial challenges - just one way @SelfCreditApp is changing the game! ποΈ Check out the @mintelnews Little Conversation podcast - @TheAPDavidson & Self CEO Julie Szudarek talk about just that π¬
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π£ @TheAPDavidson recently spoke with @SteveCocheo from @FinancialBrand about how smaller institutions can succeed in the card market πΈπͺπ΅π©π°πΆπ΅ a $5 billion budget. πͺ. π https://t.co/51cLNAZVk9
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"The best ads arenβt just adsβtheyβre invitations for audiences to carry the story forward." π Nicole Bond, M.S. had some bold takes on this years crop of ads from the big game, and she was π not π wrong π Read more here: https://t.co/Tvc0bWkTqX
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π¨ πππ¦π§ ππππ‘ππ π§π’ π₯ππππ¦π§ππ₯! π¨ Don't miss expert insights from Lierin Melvin (Ehmke) and Patrick Rahlfs in this free webinar, π©π€π’π€π§π§π€π¬! https://t.co/iBcyWRLlZI
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πππ ππππ until the 2025 State of Direct Mail webinar! β Join experts from @lob and @Comperemedia as they reveal what the pros think about direct mail trends, budgets, and bottom lines. Sign up today! https://t.co/7iCvuNdWXH
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Curious about the trends shaping the fiber internet landscape? From unparalleled speed to innovative marketing and regional revival, 2024 was a groundbreaking year for the telecom industry. π Read the full blog here: https://t.co/c6qNdpoFVh
#TelecomTrends #FiberInternet
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The smiles say it all! π @TheAPDavidson spoke with Nick Antonelli from @BreadFinancial about the transformation the brand has undergone in recent years on the latest episode of the @MintelNews podcast. You don't want to miss these insights! https://t.co/gnmKFHXfNW
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How do you build a new brand from scratch? π πββοΈ @breadfinancial's CMO Nick Antonelli joins @TheAPDavidson on our podcast next week to discuss how he and his team have approached Bread's brand transformation. Subscribe wherever you get your podcasts so you don't miss it!
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Happy Holidays to all of our Comperemedia clients, fans, friends and family! Wishing you everything merry and bright β¨ π π
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This week's 5 things you NEED TO KNOW if you're in the financial services industry touch on: π‘ Bilt Rewards π Ally Financial πΈ Discover π» PayPal π³ Eddie Bauer Check out Andrew Davidson's Lightbulb Moments now! https://t.co/ZaUKu3EyWU
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Lierin Melvin shared her insights on our 2025 Financial Services Marketing Trends with @FinancialBrand - check it out! https://t.co/fXAOeSijJf
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Check out my latest interview with @jinal_shah US CMO of @zip_usa who is shaping the future of buy now, pay later. @mintelnews @comperemedia
podcasts.apple.com
Podcast Episode Β· Mintel Little Conversation Β· November 12, 2024 Β· 41m
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Loved to see our Comperemedia team out and about last month! Spotted at @money2020 in Las Vegas, and a @Citi/@LiveNation Sound Vault event in New York City π€©
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