Comscore
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A global, trusted partner for planning, transacting and evaluating media across platforms.
Reston, VA
Joined January 2009
Itās been a breakthrough year for consumer use of AI. Comscore's AI Intelligence Report highlights the scale of adoption, and what it means for brands and media leaders navigating this moment of transformation. š„ Download the report https://t.co/aazRWvEukz
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As AI continues to evolve, brands and advertisers alike are moving quickly to capitalize on the opportunities that are reshaping consumer discovery while needing a trusted view into the application of these tools. Download our AI Intelligence report:Ā https://t.co/aazRWvEukz
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Comscoreās flagship cross-platform campaign measurement suite has expanded its capabilities to social and audio. As a result, Comscore Campaign Ratings is now known as Cross-Platform Campaign Results (CCR). Read the details: https://t.co/efU75n7hic
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ItāsĀ almost showtimeĀ in VegasĀ and the momentum isĀ building. If youĀ havenātĀ reserved time withĀ ComscoreĀ at the ARIA,Ā nowāsĀ the perfect moment to jump in. LetāsĀ connect on the trends rewriting the year ahead, book a meeting here: https://t.co/MQRiRMFz2a
#CES2026 #Comscore #CES
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Comscoreās first AI Intelligence Report confirms what many have felt: AI adoption isnāt just rising, itās accelerating. Dive into the coverage fromĀ The Measureās Jon Lafayette https://t.co/uEDaF96R51 Or download the full reportĀ https://t.co/GVvDNtcKrw
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Itās your last chance to register for Comscoreās 2025 State of Streaming webinar. Tomorrow, Nov 18, weāll break down how CTV audience behaviors and ad innovation are evolving, and how those shifts can guide your 2026 planning. Register now here: https://t.co/cCB1ciR1Bh
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The role of AI across the consumer journey is intensifying. It is no longer playing an exploration role but is a key driver of decision making. At the ANA member meeting in NYC, Comscore's Smriti Sharma and Joyce Wing Yeung Sao Sao outlined the exponential growth in the trend.
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AI is transforming every step of the consumer journey ā from discovery to decision. Join Comscoreās Smriti Sharma and Joyce Sao at the ANA meeting in NYC this week for the session, āFrom Curiosity to Conversion: How AI is Rewriting the Customer Journey" Ā https://t.co/8RAnTPTQVq
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Comscoreās campaign measurement has been ahead of its time since day one, kicking off at the persons level. Read all about it from one of CCR's architects, our SVP of Product Management, Melinda Gladnick in this Q&A with @TVREV's Alan Wolk: https://t.co/5u2a0nOdhz
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Comscore's new partnership with Polaris I/O works to enable media sellers to accelerate the prospecting and pitching of new business. Our collaboration connects Comscoreās audience measurement data and research with the Polaris I/O MarketView solution https://t.co/yHJtLrHYaB
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Streaming behaviorĀ isnātĀ one-size-fits-allĀ and households with children are driving more time on the biggest screen in the home. It's just one of the trends we will address in our upcoming 2025 State of StreamingĀ webinarĀ on Nov 18. Register https://t.co/cCB1ciR1Bh
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How is "local TV" being redefined in a streaming-first world? TVREV explores this evolution in its latest report, All TV is Local Now: Local Television in the Age of Streaming, featuring a spotlight Q&A with Comscore CEO Jon Carpenter. Read the report https://t.co/2Oova0CZE0
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The future of streaming is here ā and advertisers need the latest insights to navigate the shifting dynamics. This week atĀ ARF OTT / CIMM West, Comscore will debut ourĀ 2025 State of Streaming report. For details visit:Ā https://t.co/HO3vl5A5kN
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With NAB Show New York in full swing, Comscoreās Mandy Leef and Justin LaPorte, MBA have taken the stage at the Javits Centre. To meet up with our team at NAB Show New York, use this linkĀ https://t.co/6qHBSCLiQR
#NABShowNY
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The wait is almost over, and we are mere days away from the release of Comscoreās 2025 State of Streaming report. Get alerts as soon as the report is available for download, sign up via this link https://t.co/6oayTqIra7
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Fandom has many layers, and atĀ Comscore, weāre illuminating them all. Our insights reveal that in markets like š HoustonĀ andĀ San Antonio, local college and high school football broadcasts oftenĀ rivalĀ national telecasts. Learn more in our latest blog https://t.co/ukhQP9vM0t
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The countdown is on! Comscoreās 2025 State of StreamingĀ report is almost here. Catch aĀ first look at the latest streaming trends and insightsĀ live on stage atĀ ARF OTT x CIMM WestĀ on Oct 29 where Comscoreās Jennifer CartonĀ andĀ Lauren IzzoĀ will be joined byĀ Rokuās Anna Miller.
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Not all reach is created equal. Thatās why with Comscoreās Cross-Platform Campaign Results (CCR) we can deliver truer reach with our deduplicated view, revealing where each channel adds incremental value, so you can increase impact with confidence.
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It was over in a New York minute. Advertising Week New York 2025 came and went... and what a whirlwind it was. A heartfelt thankāyou to everyone who stopped by, joined a discussion, grabbed a coffee, or shared a Happy Hour with us.
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Today at the TVBĀ Live Executive Summit in NYC, Comscore's Justin LaPorte, MBA, joined an insightful 'Measurement Spotlight' panel exploring the evolving landscape of Local and digital measurement. š Thank you to TVB for hosting such a dynamic discussion.
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