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@Comscore

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A global, trusted partner for planning, transacting and evaluating media across platforms.

Reston, VA
Joined January 2009
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@Comscore
Comscore
2 months
šŸ”Š Explore the new Comscore intelligence destination, The Scoreboard. Check out the details at the link below, as we reveal how audiences engage today while spotlighting the signals that point to what’s next: https://t.co/4Vixtlbpwk
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@Comscore
Comscore
2 days
AI is transforming every step of the consumer journey — from discovery to decision. Join Comscore’s Smriti Sharma and Joyce Sao at the ANA meeting in NYC this week for the session, ā€œFrom Curiosity to Conversion: How AI is Rewriting the Customer Journey" Ā  https://t.co/8RAnTPTQVq
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@Comscore
Comscore
6 days
Comscore’s campaign measurement has been ahead of its time since day one, kicking off at the persons level. Read all about it from one of CCR's architects, our SVP of Product Management, Melinda Gladnick in this Q&A with @TVREV's Alan Wolk: https://t.co/5u2a0nOdhz
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@Comscore
Comscore
7 days
Comscore's new partnership with Polaris I/O works to enable media sellers to accelerate the prospecting and pitching of new business. Our collaboration connects Comscore’s audience measurement data and research with the Polaris I/O MarketView solution https://t.co/yHJtLrHYaB
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@Comscore
Comscore
8 days
Streaming behaviorĀ isn’tĀ one-size-fits-allĀ and households with children are driving more time on the biggest screen in the home. It's just one of the trends we will address in our upcoming 2025 State of StreamingĀ webinarĀ on Nov 18. Register https://t.co/cCB1ciR1Bh
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@Comscore
Comscore
15 days
How is "local TV" being redefined in a streaming-first world? TVREV explores this evolution in its latest report, All TV is Local Now: Local Television in the Age of Streaming, featuring a spotlight Q&A with Comscore CEO Jon Carpenter. Read the report https://t.co/2Oova0CZE0
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@Comscore
Comscore
16 days
The future of streaming is here — and advertisers need the latest insights to navigate the shifting dynamics. This week atĀ ARF OTT / CIMM West, Comscore will debut ourĀ 2025 State of Streaming report. For details visit:Ā  https://t.co/HO3vl5A5kN
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@Comscore
Comscore
20 days
With NAB Show New York in full swing, Comscore’s Mandy Leef and Justin LaPorte, MBA have taken the stage at the Javits Centre. To meet up with our team at NAB Show New York, use this linkĀ  https://t.co/6qHBSCLiQR #NABShowNY
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@Comscore
Comscore
21 days
The wait is almost over, and we are mere days away from the release of Comscore’s 2025 State of Streaming report. Get alerts as soon as the report is available for download, sign up via this link https://t.co/6oayTqIra7
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@Comscore
Comscore
23 days
Fandom has many layers, and atĀ Comscore, we’re illuminating them all. Our insights reveal that in markets like šŸˆ HoustonĀ andĀ San Antonio, local college and high school football broadcasts oftenĀ rivalĀ national telecasts. Learn more in our latest blog https://t.co/ukhQP9vM0t
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@Comscore
Comscore
29 days
The countdown is on! Comscore’s 2025 State of StreamingĀ report is almost here. Catch aĀ first look at the latest streaming trends and insightsĀ live on stage atĀ ARF OTT x CIMM WestĀ on Oct 29 where Comscore’s Jennifer CartonĀ andĀ Lauren IzzoĀ will be joined byĀ Roku’s Anna Miller.
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@Comscore
Comscore
1 month
Not all reach is created equal. That’s why with Comscore’s Cross-Platform Campaign Results (CCR) we can deliver truer reach with our deduplicated view, revealing where each channel adds incremental value, so you can increase impact with confidence.
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@Comscore
Comscore
1 month
It was over in a New York minute. Advertising Week New York 2025 came and went... and what a whirlwind it was. A heartfelt thank‑you to everyone who stopped by, joined a discussion, grabbed a coffee, or shared a Happy Hour with us.
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@Comscore
Comscore
1 month
Today at the TVBĀ Live Executive Summit in NYC, Comscore's Justin LaPorte, MBA, joined an insightful 'Measurement Spotlight' panel exploring the evolving landscape of Local and digital measurement. šŸ‘ Thank you to TVB for hosting such a dynamic discussion.
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@Comscore
Comscore
1 month
The conversation on the šŸ’” Innovation Stage at @advertisingweek New York today made one thing clear: sports fandom doesn’t stop when the season ends. Comscore's Tara Gotch joined the VAB-led session ā€œPassion to Performance: Unlocking the Power of Sports, Fandom, and Measurement"
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@Comscore
Comscore
1 month
We’re advancing innovation to enable confident, consistent transactions in an evolving multicurrency marketplace, through the integration of TiVo’s enriched program metadata with Comscore’s cross-platform audience measurement. Read the announcement: https://t.co/JYRyoRoqVw
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@Comscore
Comscore
1 month
We kicked off Day Two at Advertising Week New York šŸ—½ on the Tech Stage with a dynamic discussion on the future of privacy-first adtech. Our panel of experts were Shelby Coon (The Trade Desk), Jennifer Laing (Causal), and Rachel (Eisenberg) Gantz (Proximic by Comscore, Inc.).
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@Comscore
Comscore
1 month
Proximic by Comscore is now live in Index Exchange’s Data Partner Vendor Ecosystem. Read the full announcement at this link: https://t.co/F6D0eCyOgV
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@Comscore
Comscore
1 month
The spotlight is on New York: Advertising Week 2025 is here, and Comscore is ready to take the stage. Catch us tomorrow on the Tech Stage at 9:40 AM ET for ā€œThe AI Advantage: Where Innovation and Privacy Win Togetherā€ for a panel led by Proximic by Comscore’s Rachel Gantz.
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@Comscore
Comscore
1 month
Comscore was proud to join theĀ ā„ļøĀ @Snowflake World Tour as it hit NYC as one of the 23 stops on its global journey. Our SVP of CustomIQ, Smriti Sharma, took the stage for ā€œWomen in Data and AI: An Executive Panelā€ with Bioinformatics’ Guia Guffanti and Snowflake’s Denise Persson
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@Comscore
Comscore
1 month
Where fandoms and measurement collide šŸ’„ you’ll find Comscore at the center. At #AWNewYork, don’t miss the VAB-hosted session ā€œPassion to Performance: Unlocking the Power of Sports, Fandom and Measurementā€. Details at:Ā  https://t.co/Hmt2IMMnUw
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