Who doesn’t love a pedicure 💅 with a side of personification and measurement disruption? . We’re excited to kick off our snackable video series,💈Barbershop, Beauty & Local Buzz, bringing you neighborhood gossip and local tips - kicking off with dentsu’s Jennifer Hungerbuhler.

RT @PDergarabedian: Had a blast on Bloomberg @business News #TheClose today live on air with the amazing @RomaineBostick to represent @Coms….

It's looking like a superhero summer at the box office 🦸 . Disney's The Fantastic Four: First Steps has opened its first weekend with $218M globally 🍿 While Warner Bros.' Superman opened earlier this month with $220M globally in its first weekend. #superman #fantasticfour

RT @PDergarabedian: I had a blast shooting and editing this video piece for @Comscore's spotlight on #WomensHistoryMonth! Easter egg: my pe….

📊 Math Lesson #2: Sequencing Matters . Time travel back to elementary school. remember learning the tool 'Keep It Simple, Sally' (#KISS)? In math, getting the order right is key. The same goes for using big data + panel to measure demo-level viewership. 📺 . #bigdata #Comscore

✨ It's clear the Oscars aren’t just about awards - they celebrate cinema, storytelling, and the magic of the big screen!. Comscore's @PDergarabedian joined @tombrook and @peterbowes during @BBCNews' Oscars coverage to break it all down 🎬

With February wrapping, here’s a little #FBF where we score just how much local towns - all 210 markets - LOVE football. 🏈 . Find yourself in the big picture and see how your area stacked up during Super Bowl LIX. 🏆🎯 . #SuperBowlLIX #FOXSports.

🎬 The Oscars are almost here, and the competition is as fierce as ever! 🔥. Comscore's @PDergarabedian breaks it all down on the eve of Hollywood’s biggest night, in his tux no less!🤵.

The only thing that’s constant is change. There is no “game, set and match” 🎾 endgame in the dynamic multicurrency space, as our Chief Data and Analytics Officer Frank Friedman explains in this exclusive interview with @TVREV 's Jon Lafayette. Read more

As we head into the Presidents/Valentine's weekend❤️‍🔥 Comscore’s @PDergarabedian takes a closer look at what attracts audiences to movie theatres this holiday.

What's the link between #SuperBowl 🏈 weekend audiences and film success at the Box Office? 🍿 🎞️ Our Senior Media Analyst @PDergarabedian unpacks the hits and misses.

That’s a wrap on the Media Insights & Engagement Conference in Scottsdale! 🌵📊. Comscore’s Tara Gotch, Lauren Izzo, and Laura Fitzpatrick have spent the week sharing insights with some of the nation's largest content creators and owners in linear, digital and CTV.

🌟EVERY market counts. All 210 local markets from Comscore ladder up into a national view, making it easier to optimize your national ad campaigns locally. 🎓 Introducing the new lesson series from @Comscore: bite-sized nuggets to help you navigate the noise in measurement.

RT @PDergarabedian: As we approach the final moviegoing weekend of January, utilizing our exclusive @Comscore @csMoviesUS @CSGlobalMovies h….

Congratulations 👏 to Michael Vinson, Chief Research Officer, who was just awarded a Service of Excellence Award from IAB at #IABALM 2025! . The award 🥇 is given to individuals who have made exceptional contributions to IAB initiatives. We couldn't be prouder!

💡 Great storytelling doesn’t just happen—it’s powered by the right data and insights. We’re happy to see Rachel Gantz, Managing Director of Proximic by Comscore, spotlighted in the Association of National Advertisers! Read her piece 👀

We are thrilled to welcome Frank Friedman as Chief Data and Analytics Officer and Head of Measurement! 🌟 . A cheerleader 📣 for change, Frank will be instrumental to Comscore as we navigate the next frontier of omnichannel measurement. Read more 👏

With the streaming revolution underway and creator economy front and center, we’re thrilled to announce the launch of Comscore Content Measurement (CCM). A shout out to our launch partners including Paramount, Google and NBCUniversal! . Get the scoop:

What an unforgettable CES 2025! 🎉. Thank you to our incredible partners and friends for meeting with us, learning with us, ✌️ partying with us, and making CES 2025 so special last week. 🎲♠️ . Check out our CMO Jackelyn Keller's wrap-up video #CES2025.

Settle in with your popcorn 🍿 Comscore's Senior Media Analyst @PDergarabedian breaks down the 🎞️ Box Office ahead of Martin Luther King Jr weekend.