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A global, trusted partner for planning, transacting and evaluating media across platforms.
Reston, VA
Joined January 2009
š Explore the new Comscore intelligence destination, The Scoreboard. Check out the details at the link below, as we reveal how audiences engage today while spotlighting the signals that point to whatās next: https://t.co/4Vixtlbpwk
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AI is transforming every step of the consumer journey ā from discovery to decision. Join Comscoreās Smriti Sharma and Joyce Sao at the ANA meeting in NYC this week for the session, āFrom Curiosity to Conversion: How AI is Rewriting the Customer Journey" Ā https://t.co/8RAnTPTQVq
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Comscoreās campaign measurement has been ahead of its time since day one, kicking off at the persons level. Read all about it from one of CCR's architects, our SVP of Product Management, Melinda Gladnick in this Q&A with @TVREV's Alan Wolk: https://t.co/5u2a0nOdhz
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Comscore's new partnership with Polaris I/O works to enable media sellers to accelerate the prospecting and pitching of new business. Our collaboration connects Comscoreās audience measurement data and research with the Polaris I/O MarketView solution https://t.co/yHJtLrHYaB
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Streaming behaviorĀ isnātĀ one-size-fits-allĀ and households with children are driving more time on the biggest screen in the home. It's just one of the trends we will address in our upcoming 2025 State of StreamingĀ webinarĀ on Nov 18. Register https://t.co/cCB1ciR1Bh
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How is "local TV" being redefined in a streaming-first world? TVREV explores this evolution in its latest report, All TV is Local Now: Local Television in the Age of Streaming, featuring a spotlight Q&A with Comscore CEO Jon Carpenter. Read the report https://t.co/2Oova0CZE0
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The future of streaming is here ā and advertisers need the latest insights to navigate the shifting dynamics. This week atĀ ARF OTT / CIMM West, Comscore will debut ourĀ 2025 State of Streaming report. For details visit:Ā https://t.co/HO3vl5A5kN
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With NAB Show New York in full swing, Comscoreās Mandy Leef and Justin LaPorte, MBA have taken the stage at the Javits Centre. To meet up with our team at NAB Show New York, use this linkĀ https://t.co/6qHBSCLiQR
#NABShowNY
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The wait is almost over, and we are mere days away from the release of Comscoreās 2025 State of Streaming report. Get alerts as soon as the report is available for download, sign up via this link https://t.co/6oayTqIra7
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Fandom has many layers, and atĀ Comscore, weāre illuminating them all. Our insights reveal that in markets like š HoustonĀ andĀ San Antonio, local college and high school football broadcasts oftenĀ rivalĀ national telecasts. Learn more in our latest blog https://t.co/ukhQP9vM0t
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The countdown is on! Comscoreās 2025 State of StreamingĀ report is almost here. Catch aĀ first look at the latest streaming trends and insightsĀ live on stage atĀ ARF OTT x CIMM WestĀ on Oct 29 where Comscoreās Jennifer CartonĀ andĀ Lauren IzzoĀ will be joined byĀ Rokuās Anna Miller.
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Not all reach is created equal. Thatās why with Comscoreās Cross-Platform Campaign Results (CCR) we can deliver truer reach with our deduplicated view, revealing where each channel adds incremental value, so you can increase impact with confidence.
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It was over in a New York minute. Advertising Week New York 2025 came and went... and what a whirlwind it was. A heartfelt thankāyou to everyone who stopped by, joined a discussion, grabbed a coffee, or shared a Happy Hour with us.
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Today at the TVBĀ Live Executive Summit in NYC, Comscore's Justin LaPorte, MBA, joined an insightful 'Measurement Spotlight' panel exploring the evolving landscape of Local and digital measurement. š Thank you to TVB for hosting such a dynamic discussion.
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The conversation on the š” Innovation Stage at @advertisingweek New York today made one thing clear: sports fandom doesnāt stop when the season ends. Comscore's Tara Gotch joined the VAB-led session āPassion to Performance: Unlocking the Power of Sports, Fandom, and Measurement"
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Weāre advancing innovation to enable confident, consistent transactions in an evolving multicurrency marketplace, through the integration of TiVoās enriched program metadata with Comscoreās cross-platform audience measurement. Read the announcement: https://t.co/JYRyoRoqVw
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We kicked off Day Two at Advertising Week New York š½ on the Tech Stage with a dynamic discussion on the future of privacy-first adtech. Our panel of experts were Shelby Coon (The Trade Desk), Jennifer Laing (Causal), and Rachel (Eisenberg) Gantz (Proximic by Comscore, Inc.).
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Proximic by Comscore is now live in Index Exchangeās Data Partner Vendor Ecosystem. Read the full announcement at this link: https://t.co/F6D0eCyOgV
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The spotlight is on New York: Advertising Week 2025 is here, and Comscore is ready to take the stage. Catch us tomorrow on the Tech Stage at 9:40 AM ET for āThe AI Advantage: Where Innovation and Privacy Win Togetherā for a panel led by Proximic by Comscoreās Rachel Gantz.
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Comscore was proud to join theĀ āļøĀ @Snowflake World Tour as it hit NYC as one of the 23 stops on its global journey. Our SVP of CustomIQ, Smriti Sharma, took the stage for āWomen in Data and AI: An Executive Panelā with Bioinformaticsā Guia Guffanti and Snowflakeās Denise Persson
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Where fandoms and measurement collide š„ youāll find Comscore at the center. At #AWNewYork, donāt miss the VAB-hosted session āPassion to Performance: Unlocking the Power of Sports, Fandom and Measurementā. Details at:Ā https://t.co/Hmt2IMMnUw
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