π Collin D Johnson
@collindjohnson
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Websites that Work | Helping Brands Build Lead Machines
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Joined December 2022
Your website isnβt your brand. Itβs your sales rep. If itβs vague, confusing, or slow... Itβs the equivalent of hiring someone who mumbles and disappears during the pitch. Fix the pitch. Or lose the deal.
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TL;DR: Your site isnβt about you. Itβs about what the customer wants to become. π Save this. Rebuild your homepage with it in mind.
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Use this structure: β Headline = Promise β Subhead = Support the claim β CTA = Make it dead simple to act Donβt make people work to understand you. They wonβt.
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What to do instead: β Lead with value, not features β Show transformation, not tech β Guide the user, donβt overwhelm them
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Hereβs why it happens: β Founders write for their ego. β Agencies design for awards. β Devs focus on features. None of that helps the visitor buy.
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Your site should answer 3 questions in 5 seconds: β Who is this for? β What does it do for me? β What should I do next? Thatβs clarity. Thatβs conversion.
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βWeβve been in business for 25 years.β Nobody cares. The visitor is thinking: βWhatβs in it for me?β
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The #1 thing 90% of business websites get wrong: β They talk about themselves. β Not the customer. β Not the value. β Not the result. Let me explain π§΅
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Disappeared from @X for a while but coming back in 2025 strong! @socialswarmm Closed our first big deal of the year 6 days in and things are moving quickly. Spending the last half of 2024 refining our processes was much needed! How did you set your business up for 2025?
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π¬ Want to fix your website? Letβs chat! Comment or DM me.
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You donβt need a complete overhaul. Small fixes like clear navigation, faster loading speeds, and bold, action-driven CTAs can make a huge difference. For example, a retailer improved sales by 30% just by removing a mandatory sign-up form.
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Imagine a customer wanting to buy from you but getting frustrated by your website. They leave, and youβve lost a sale, for good. π‘ Solution:
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π¨ Why Your Website Isnβt Turning Visitors into Customers (and How to Fix It) π΄ Problem: Visitors are landing on your website but leaving without taking action. Hereβs why: β’ β Confusing navigation. β’ β Slow loading times. β’ β Vague calls-to-action (CTAs).
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β’ Explore new design trends driven by AI. AI is not just a tool but a partner in web design. Embrace these innovations to stay ahead! Are you using AI in your web design process?
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AI pushes the boundaries of creativity. Examples: β’ Generative design tools. β’ AI-assisted brainstorming sessions. β’ Creative AI art and design. Tips: β’ Experiment with AI creative tools. β’ Combine human creativity with AI capabilities.
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β’ Real-time user feedback analysis. β’ Automated A/B testing. Tips: β’ Leverage AI for data-driven decisions. β’ Regularly review AI-generated insights. β’ Adjust strategies based on analytics. 4. Enhanced Creativity: New Design Possibilities
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β’ Collect and analyze user data. β’ Implement AI-driven personalization. β’ Test and refine personalized features. 3. AI-Driven Analytics: Informed Decisions AI provides deep insights into user behavior. Examples: β’ Predictive analytics for user trends.
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β’ Stay updated with the latest AI design tools. 2. Personalization: User-Centric Design AI enhances user experiences by personalizing content. Examples: β’ Dynamic content adjustments. β’ Personalized user interfaces. β’ Adaptive design elements. Tips:
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AI tools streamline design processes. Examples: β’ Automated layout suggestions. β’ Instant image optimization. β’ Smart coding assistants. Tips: β’ Use AI to handle repetitive tasks. β’ Integrate AI tools with existing workflows.
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