Coglode π
@coglode
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Tools and Training to help you apply Behavioral Science
London
Joined March 2014
Really excited to announce our new Behavioral Design System for @figma. Download it below, courtesy of @vitalyf
π What a gem! Behavioral Design System (Figma kit) ( https://t.co/r4GRbkme54), a comprehensive and growing set of behavioral science concepts to annotate your design work and back up your ideas. Kindly put together by @ribotminimus. #ux #design #psychology
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Cookbook for Teams π access our revolutionary new #behaviouralscience toolkit for #figma #figjam plus other game-changing extras π₯ Learn more
coglode.com
A powerful new ecosystem designed for teams to break new ground in behavioural design
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Learn the language of #behaviouralscience with our flagship #onlinetraining, Coglode Academy, 16-17 March. Includes 2 days of live sessions, your own box of #Nuggets, our members platform, digital library + ongoing monthly live calls π Last 2 tickets βΌοΈ
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π Reduce #friction and make the best option effortless by adding in a *centralised, default choice* βοΈ Read more: https://t.co/MIBKS6C1sK
#ux #ui #uxtips #behavioralscience
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We intuitively see *middle options* as most popular π― Supercharge the effect with #socialproof by highlighting others buyers' decisions π€ #behaviouralscience #hacks #conversion (full walkthrough here) π
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Use the #SunkCost bias to your advantage! Inspire customers by reminding them of time spent, steps taken or past purchases with you. Reframing past investment as unfinished progress is an effective strategy for motivating continued #engagement & driving #sales π #besci
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Nobody likes hearing bad news, but there's an art to it π package your pains, don't prolong them. Consolidating multiple pieces of bad news into one announcement feels less uncomfortable than drip-feeding it out over time. #behavioraleconomics #nuggets #besci #aggregationeffect
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π½ How cat supply retailer @Catit has cleverly tapped in to what cats do naturally, to reimagine what to do with their product packaging π¦ https://t.co/81X1adfgZc
#behaviouralscience
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We prefer & trust whole numbers, over those ending in a 9 (a banana costing Β£1 is easier and faster to process mentally than one costing Β£0.99) π Read more: https://t.co/HW83VbB3nN
#roundpricing #nuggets #behaviouralinsights #behavioralinsights #psychology #ux #pricing
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π§» The University of Ghent implemented an innovative #behaviouralscience strategy to tackle its, ahem, #publicurination problem... resulting in a whopping 83.7% decline ππ Find out how, and a breakdown of all the #Nuggets behind it! https://t.co/7mu0PmquPI
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The surprising power of #pricefreezes βοΈ Offering customers the security of locks/freezes can be a powerful way to build #loyalty. Ensuring you stay consistent with cost gives an extra layer of reassurance & creates lasting trust #besci #behaviouraldesign #behavioraleconomics
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Why are baseball cards, football stickers and Pokemon cards so addictive? π° A "surprise" or #uncertain reward motivates us better than something we already know about π #BeSci #certaintyeffect #behaviouralinsights
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It turns out spending leads us to believe we deserve a reward -- which makes for a powerful tool to motivate customers into engaging with your promotions.
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Check out the "Lucky Loyalty Effect" ... When customers invest in your brand and are offered random rewards or promotions, they actually feel *more likely to win* than less loyal customers.
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Friday 13th may be unlucky for some, but it's a lucky day if you're looking to learn about behavioural science! π
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Join us for tomorrow's Live call at 4pm GMT, all about the Certainty Effect! π We're exploring the #behaviouralscience behind why it is that we value 100% certainty over 90% chances βοΈ the 4 "Levers of #Certaintyβ we can use in our work πͺ & much more! https://t.co/g5qEtctj2x
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