CMO Inspired
@cmoinspired
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Annual inspirational conference bringing together leading Chiefs, Heads & Directors of Marketing to discuss new innovations & positive change.
Joined June 2015
Digital Reach is Limitless. Do you target a specific region? Select your audience on your Virtual Roundtable and access a global pool of senior decision-makers. Learn more about Virtual Roundtables: https://t.co/h2Hh56tvbA
#inspiredBmedia #virtualroundtables
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After 'insufficient progress' GroupM's now ready to decarbonize its dirty media supply https://t.co/zCtmiVpnC5
#CMO #Marketing #GroupM #MediaProduction #CarbonFootprint #Emissions #CarbonCalculators #MediaPlanning #MediaBuying #InspiredBmedia
thedrum.com
Marketing giant WPP estimates that more than half of its overall emissions come from media production - and it's not alone. So it has tasked its media buying arm, GroupM, with providing a granular...
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BBC builds Birmingham Commonwealth Games hype with stop-motion animation https://t.co/kbmSsFyVK2
#CMO #Marketing #BBC #CommonwealthGames #BirminghamCommonwealthGames #InspiredBmedia
thedrum.com
Birmingham is being thrust on to the global stage in a new campaign for the BBC to mark the final preparations for the 2022 Commonwealth Games.
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Waitrose’s top marketer Martin George steps down https://t.co/tUAYuCjpLe
#CMO #Marketing #Waitrose #CustomerDirector #MartinGeorge #CustomerDirectorDeparture #MarketingLeadership #InspiredBmedia
marketingweek.com
Waitrose is in the process of recruiting a new customer director to replace George, as he departs to pursue non-executive roles.
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Premier Foods hails success of TV push as sales rise https://t.co/M3hFAacrn5
#CMO #Marketing #Advertising #ProductInnovation #BrandStrategy #PremierFoods #TVadvertising #InspiredBmedia
marketingweek.com
New product launches and strong international growth have helped Premier Foods increase market share both instore and online.
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Now new look Havas loses top New York execs https://t.co/yjCv3cNxnT
#CMO #Marketing #HavasGroup #HavasCreative #HavasNewYork #HavasNorthAmerica #Appointments #MarketingLeadership #InspiredBmedia
moreaboutadvertising.com
There's a notable exodus at Vivendi-owned Havas following the exit of Havas Creative CEO Chris Hirst. New York CEO Laura Maness (below) is on her way as is Havas North America and Arnold chief talent...
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Sky hosts virtual orchestra to showcase Glass TVs https://t.co/qyM3vSrqPv
#CMO #Marketing #Advertising #Creativity #Sky #SkyGlass #WeAreSocial #ModernMarketing #Brand #BrandStrategy #InspiredBmedia
thedrum.com
Sky’s latest ad campaign is music to the ears of those with a disdain for clutter as the broadcaster showcases its first television with built-in Sky services.
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Hotel Chocolat reassesses UK growth opportunity, finding the market is ‘a lot bigger’ than it thought https://t.co/oAGyZ1RQWK
#CMO #Marketing #HotelChocolat #UKGrowth #CRM #Loyalty #DigitalTransformation #Inflation #InspiredBmedia
marketingweek.com
The British chocolatier is rowing back on its international expansion and investing in its proven growth levers, as it warns of lower profitability in the short term.
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Chris Hirst in surprise exit as Havas merges creative and health networks https://t.co/ZVNoRRFUri
#CMO #Marketing #Havas #HavasCreative #ChrisHirst #HavasHealthandYou #DonnaMurphy #HavasGroup #InspiredBmedia
moreaboutadvertising.com
Havas chose Bastille Day to take the revolutionary step of merging its creative network with the Havas Health & You network -- putting Donna Murphy, global CEO of Havas Health & You, in charge. The...
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Crackdown on gambling ads delayed https://t.co/3mkAFBDTu1
#CMO #Marketing #GamblingAds #SportsMarketing #Advertising #SportsAdvertising #MentalHealth #BrandSafety #InspiredBmedia
thedrum.com
A government white paper designed to amend gambling advertising regulation in the UK has been delayed due to the Conservative leadership reshuffle.
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Marketing Academy opens applications for 2023 Fellowship programme https://t.co/MT7G8PtV08
#CMO #Marketing #MarketingAcademy #FellowshipProgramme #MarketingSkills #MarketingTraining #InspiredBmedia
marketingweek.com
Applications for the free executive development programme for CMOs will close on 4 November.
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Macmillan creates original branded series to support Channel 4 documentary https://t.co/zZYrL5PTVs
#CMO #Marketing #Macmillan #Channel4 #Charity #CancerSupport #BrandStrategy #InspiredBmedia
thedrum.com
Cancer support charity Macmillan has shaken up its strategy with a move into the creation of original branded entertainment.
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Dentsu shaves projected 2022 global ad spend growth down to 8.7% https://t.co/AEu6Z17Jkh
#CMO #Marketing #Advertising #AdSpend #AdSpendGrowth #Dentsu #InspiredBmedia
thedrum.com
Dentsu has presented a bullish forecast of future advertising spending, projecting the global market to rise a mere 8.7% in 2022 as a result of economic headwinds – a decline of 0.4% from its January...
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Brand Safety and Suitability Solution TikTok Inventory Filter Debuts in 25 Countries https://t.co/XfPzmwHnUm
#CMO #Marketing #Advertising #BrandSafety #SocialMedia #TikTok #TikTokInventoryFilter #InspiredBmedia
adweek.com
It gives advertisers access to three distinct tiers of video inventory: Full, Standard and Limited.
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Cadbury recruits Aussies and TikTok stars to promote Caramilk among Brits https://t.co/bwX2eda1RP
#CMO #Marketing #Cadbury #Caramilk #Australia #TikTok #JustAskAnAussie #Creativity #Brand #BrandStrategy #InspiredBmedia
thedrum.com
Cadbury has tapped Aussies and TikTok stars for the second campaign to promote its Caramilk brand in the UK after it was first rolled out to huge success in Australia and New Zealand.
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Google plans to split its ads business to counter antitrust claims https://t.co/6XQ6D3dF4l
#CMO #Marketing #Google #AdsBusiness #Ads #AdSpend #Alphabet #DigitalTransformation #InspiredBmedia
thedrum.com
Google is trying to get ahead of antitrust legislation with a proposal to split its ad business between it and its parent company Alphabet.
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70% of social media users have a problem with harmful content, finds UK government https://t.co/YsQIB5oItF
#CMO #Marketing #SocialMedia #SocialMediaUsers #HarmfulContent #DCMS #OnlineSafetyBill #InspiredBmedia
thedrum.com
Seven in 10 UK adults want social platforms to clamp down on harmful content and, if they fail to do, so nearly 50% would leave or reduce time spent on them.
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Burberry restarts global media review after two-year pause during the pandemic https://t.co/Iw1c9B8Fv4
#CMO #Marketing #Burberry #MarketingStrategy #MediaStrategy #MediaPlanning #Coronavirus #OMDGroup #Advertising #InspiredBmedia
campaignlive.co.uk
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Seasoned marketeer, Victoria Kerr, will join the panel at our CMO Inspired Summit on October 11th at The Leonardo Hotel, Vinkeveen, Netherlands 📍 Interested in attending? 👋 Register now: https://t.co/zR7iXoyK6L Learn more: https://t.co/lsOzGbiFdW
#CMOinspired #Martech
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Twitter and Elon Musk’s broken deal: a timeline https://t.co/pERZbLKgX3
#CMO #Marketing #SocialMedia #Twitter #TwitterAcquisition #Acquisition #ElonMusk #InspiredBmedia
thedrum.com
Elon Musk is walking away from his purchase of Twitter. It is the latest move in a contentious relationship between the billionaire and the social network – one that has seen both parties lose face...
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Influencer Marketing Trade Body sets up regulation advice line https://t.co/nVMVeS3Tr8
#CMO #Marketing #IMTB #InfluencerMarketingTradeBody #InfluencerMarketing #AdviceLine #REASSURE #HashtagAdConsulting #InspiredBmedia
imtb.org.uk
The Influencer Marketing Trade Body (“IMTB”) today launches REASSURE our regulatory advice service - exclusive to IMTB members.
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