Watch the full video:

Wawasee Community Schools uses Class Intercom and @ParentSquare to define specific information and how it's communicated. Families get updates in ParentSquare, while storytelling shines on social with Class Intercom—the right message, to the right people, at the right time.

Schools are showing up online in powerful ways in 2025. The Social Media in Education Report dives into the platforms, strategies, and choices shaping how schools build stronger connections with families and communities. Download the full report here:

RT @The_ContentGen: Renowned storyteller + founder of The Bay, @mikesmithlive is returning as our #CGW2025 keynote! And we couldn't be more….

Tucson Unified in AZ serves nearly 50K students across almost 90 schools & they're all-in on storytelling. By equipping every school with the tools & support they need to share stories, the district is building connection & trust across its communities. 📸: @tucsonunified

🚨 Don't forget, our back-to-school webinar with @andreagribble from #SocialSchool4EDU is TOMORROW! You won't want to miss her conversation with Dr. Jill as they break down how to keep up with social media content in this busy season. Register now:

By inviting parents to collect and collaborate on social media content, Wawasee Community Schools is changing the way people see its schools and its athletics programs—and the results speak for themselves. Read the full story:

Enrollment decline is hitting schools across the country—especially in rural communities. Wawasee Schools in Indiana is using strategic storytelling to reshape how the community views its schools & athletics in particular. Check it out:

Class Intercom makes it easy to involve many storytellers on school social media, while still staying in control. When you're able to involve staff and students in creating content, the result is a more authentic and engaging school story. Learn more:

Ohio Hi-Point CC provides career-focused education to nearly 5K students on its campus and across partner schools. Its social media highlights how these programs open doors to higher education & careers, equipping students with real-world skills to shape their future. 📸: OHPCC

We surveyed education professionals from across the sector to find the latest trends and strategies in school social media, and the results are in! 📈📊. Download the full report now: #SocialMedia #SchoolPR #K12Education #PoweredByClassIntercom

Happy #BackToSchool season! 🎉📚. We’re cheering you on as you kick off another year of telling your school’s story. Know we’re here to help make content creation simple, collaborative & fun. Check out our resources & reach out anytime:

Ingham ISD provides essential support & services to schools across South Central Michigan. By celebrating the staff behind the scenes & the impact they have on students and schools on social media, they highlight the value of service-driven education. 📸: @inghamisd.#CISchools

Shout-out to all the amazing education leaders we met at this week’s Better Together Leadership Summit! Loved hearing about all the great things happening in Washington schools through #ConnectPR. A BIG thank you to @esd105 for hosting a fantastic event—we hope to be back soon!

🍎✏️ Back-to-school #socialmedia content doesn’t have to be chaotic. Join Dr. Jill Johnson and special guest @andreagribble from #SocialSchool4EDU as they break down back-to-school content and share how it can be simple and sustainable. Register now:

Santa Clara USD in CA serves more than 21K students across 30+ schools and does an incredible job celebrating its people—students and staff alike—on social media. High school students even help create content, building community and real-world skills. 📸: Santa Clara USD

We're bringing REAL energy to this week's Better Together Leadership Summit in Yakima, WA! ✌️. Excited to join @esd105 and education leaders from the area for this fun, collaborative event. Be sure to stop by, say hi, and join us for a game of #ConnectPR. #105BetterTogether

Supporting 80+ districts across northern NJ, @nrescnj uses social media to showcase events, programs, and dedicated staff—highlighting how these efforts enrich schools and support student success. 📸: NRESC.#PoweredByClassIntercom #CISchools #SchoolPR

Registration for CGW 2025 is officially open! . Join us for this unique event where teams of students from schools across the U.S. dive into content creation & digital citizenship alongside peers & thought leaders. In-person seats are limited—register now:

Still thinking about the moments and memories from #NSPRA2025. The week was a powerful reminder of the passion, energy, and strength within the #schoolpr community. ICYMI, we’ve recapped our highlights and takeaways here:

“It’s been one of the best decisions I’ve made, and one of the most rewarding experiences of my high school career.”. Landon Conner reflects on how creating content for his school helped him grow in confidence, creativity, and purpose. Read his full story: