Who am I and what do I do: My name is Chris. I live in SLC (6th generation Utahn) with my wife + 5 kids * Forza Commercial manages 5 MM SF of commercial property throughout the Western US * Forza Development builds ground up retail nationwide + MF throughout the mtn & desert

I mostly would just love to know who thought ordering from a computer inside of a fast food or quick service restaurant would increase sales? My family chooses In n Out 10:1 over Shake Shack. For me it’s the ordering process. It caused me anxiety.

Athens, TN Dutch Bros Day 74 of our 100 day build we are live streaming * We didn’t plan on scraping the building because it would be determined to be structurally unsound once we gutted it * The city has been amazing to work with * It’s starting to look like a Dutch Bros 😎

I’m tied up for the next 15-20 minutes in case anyone needs me

Office Friendsgiving was a hit this year. The KFC deep fried turkeys were courtesy of our friends at Harman Management and were unreal good. Who is deep frying a turkey this year?

We have 2 newsletters Legend Commercial: brokerage, site selection, acquisition/disposition Forza Commercial: development, AM, PM, accounting Today’s brokerage piece is Nico talking all about being a rookie Full article is found on our website

How it started (March 2025) How it’s going (November 2025) Dutch Bros opening in Williams, CA next week 🙌🏽☕️

Noticeably absent dialogue, every franchise restaurant operator in America was in Vegas earlier this week Yet, nobody was talking about tokenizing a portfolio of Wendy’s, Arby’s or 7 Brews on Robinhood Vlad, hit me up. We could make this happen @vladtenev

Noticeably absent dialogue, every franchise restaurant operator in America was in Vegas earlier this week Yet, nobody was talking about tokenizing a portfolio of Wendy’s, Arby’s or 7 Brews on Robinhood Vlad, hit me up. We could make this happen @vladtenev

Just wrapped RFDC - the restaurant finance and development show hosted by Franchise Times It was all positive energy in the building which surprised me because some chains are struggling with top line and various continued increased costs lingering Coffee + Chicken on repeat

How it’s going. How it started. Apparently my wife’s friends are on X…

Athens, TN Dutch Bros Building in 100 days or less The work goes on in Athens. We continue to live stream the entire build process on our website Forza Commercial. Hit Camera on the website to check it out.

Family pics are back What’s the first thing you notice?

From the King of Burgers to a Dutch Bros in Williams, CA Our teams have been busy over the last couple of months Delivery is set for this week and opening the week following The details always matter, but this week is a critical one

One day into the reduced airfare travel from the FAA annnnndd my first flight is cancelled today. No better way to show all of the residents (constituents) that nobody needs you than to completely mess up everyday taxpayers lives. Way to go big government 👏🏽

Honestly will this Dairy Queen on PCH in Huntington Beach ever close? DQ sales haven’t exactly been thriving but the lack of ability for new d/t users to open in LA & Orange County and the age old location, location, location My money is on this thing never closing.

Dirt Dog merch drop showed up right in time for RFDC next week. Let’s go! DM me if we need to connect

Are you even Dirt Dogging if you aren’t working out of a skeezy hotel room somewhere trying to do Friday morning conf calls while drinking stale hotel lobby coffee? Who is grinding this am to find the next great drive thru site with me?

The Star Wars Diet Coke is the best blend of DC on earth. I’ll fight anyone that says otherwise.

Dirt Dog merch drop showed up right in time for RFDC next week. Let’s go! DM me if we need to connect

I’m looking at the world through different lenses It’s bright and beautiful 😎 NEED: sites throughout the Western U.S. DirtDogs [at] ForzaCommercial [dot] com