Imagine cutting months of complex energy modelling down to hours. What could that mean for the energy transition? As @digitaljournal learned in a recent interview with CMG and NVIDIA, the companies are collaborating to accelerate energy modelling. https://t.co/Ipja0z6U4A

Remember 'Think before you print'? In our tech era, it's 'Think before you ask AI.' A single ChatGPT request uses 2.9 watt-hours, 3x more than a Google search. Learn more about AI and sustainability on @DigitalJournal:

I was surprised to learn this stat from @Poynter. AI is rapidly improving and being adopted, and its long-reaching impacts will ripple across all industries. I'm curious - what do you think about AI being involved in media coverage? #journalism #journalisticstorytelling

Thought leadership isn't reserved for specific industries, even if it can feel that way. Take Dr. Susan Smith, a rockstar at sustainable agriculture. Swipe through to learn how she began her journey and gain insights you can implement yourself. https://t.co/vloOgmvHic

Hear from innovative disruptors like @FrancesHaugen, @LeenYLi, John Mortimer, @sandigilbert, Naqaash Pirani, and others. Tickets are still available, prices go up at the door. https://t.co/tlcSM1nEWr #meshconference #yycevents #registrationopen

Timing is crucial, and practicing reading the waves will help you anticipate the right moment to catch and ride them successfully. Our speakers have the experience, insights and expertise to help you understand how to spot the opportunity, when to jump, and where to bail.

Well, to catch a wave as a surfer, you must paddle towards the oncoming wave while lying on your surfboard. As the wave approaches, use your arms to propel yourself forward and pop up quickly to a standing position. Then, balance with your feet to ride the wave.

You might be wondering what surfing has to do with innovation and digital transformation.

Join me next week at #meshcon to connect, share and inspire with your fellow meshies. This year’s conference theme is “Catching the Wave: How to spot the opportunity, when to jump, and where to bail.”

Having done thought leadership and content marketing for years, I have met many people who aren't sure how to calculate the return on investment (ROI) of these efforts. Learn how to calculate ROI on LinkedIn: https://t.co/eY2zMGhc1x

Many brands misunderstand what thought leadership really means and what's involved in doing it successfully. Visit LinkedIn to discover the five most common misconceptions brands have about thought leadership and how to overcome them. https://t.co/7Kd6IRYGOy

@CMG_software Effective leaders like Sarah understand it's not just about marketing ideas — it's about uplifting everyone through shared ideas and collaboration. Learn about the four traits of inspiring thought leaders on Fast Company:

@CMG_software Sarah's work with ACCELERATE provides energy transition insight for leaders who need to digest technical discussions, simply. The storytelling approach aims to foster innovation and encourage collaboration.

Sarah Coleman, Editor-in-Chief of ACCELERATE at @CMG_software, shows how inspiring thought leaders are consistent, ubiquitous, & relatable to their industry. This thought leader doesn't just talk about their audience — they connect with them by addressing shared pain points.

Thought leadership is one of the most important advocacy/comms/marketing initiatives a company and its individuals can do. And when it's done well, it doesn't feel like any of those things.

@EdelmanPR @digitaljournal The Insight Forum (IF) is designed to empower Canadian innovators and thought leaders, offering a unique opportunity for professionals to share their expertise and insights. Learn more, or apply to be a thought leader:

@EdelmanPR Thought leadership can provide that competitive edge. This is why @DigitalJournal has launched a new national thought leadership platform for Canadians.

@EdelmanPR Moreover, B2B buyers now prefer a self-directed journey of digital discovery. In this environment, getting buyers off the sidelines has become imperative. B2B companies need to prompt buyers to rethink their challenges as a first step to stimulating demand.

According to @EdelmanPR's 2024 B2B thought leadership impact report, 95% of business clients are not actively seeking goods or services. Lingering economic uncertainty is extending sales cycles, with nearly 90% of global buyers indicating their purchase process became longer.

B2B marketers and salespeople are dealing with some pretty crazy customer challenges right now, but the good news is there are tactics that can help.