In case you missed it, CDP World is coming this fall. Check out our latest article to learn why it's a must-attend event for anyone wanting to get smarter about customer data.

Embracing #AI in #procurement positions businesses for a competitive advantage, enables smarter decision-making, and optimizes processes to compete in today’s dynamic marketplace:

B2B brands face a different type of beast when it comes to improving CAC. Are there lessons to be learned from their B2C counterparts? #b2bmarketing #customeracquisition #CDP.

Remember: It’s not the quantity of data that determines the accuracy of outcomes – it's the quality. Make sure you're avoiding these common customer data mistakes: #CDP #customerdata.

Putting together a digital transformation plan can be a challenge. Making sure you have the right partners in place can make all the difference: #digitaltransformation.

To connect with customers, you have to get contextual. A #CDP with next-best action can help you do that at scale:

With vast amounts of data, #AI is revolutionizing #procurement by enabling organizations to make smarter purchasing decisions, optimize supplier relationships, and drive overall business success:

#MarketingAutomation has moved far beyond the days of simply automating email campaigns:

You can’t govern your data properly if you can’t see it clearly. That’s where a #CDP comes in. #datagovernance.

By deploying a #CDP alongside your #marketingautomation platform, marketers can understand the customer journey on a deeper level:

Highlights from the @CDPInstitute July 2023 Industry report reveal how the #CDP market is shifting amid economic uncertainty, and how new players are impacting the landscape #martech:

When it comes to #digitaltransformation, you have to start somewhere – and that’s understanding your digital maturity:

With #AI-powered next-best action, it’s all about delivering the right content, to the right audiences, at the right time. Here’s 4 ways #marketing teams can make an impact:

Roles and responsibilities play a big part of a company’s #datagovernance strategy, and need to be defined clearly. Who should be on your team?

One of the most important parts of the #CDP RFP process is the demo. But, with limited time, how do you make these sessions the most impactful? We asked #marketing leaders to share their best practices to get the information you need:

The successful #innovation team of today goes far beyond technology know-how and agile methods for productivity and collaboration:

Your #digitaltransformation budget should account for things like acquiring new software, training staff, and of course, the unexpected:

While #datacleanrooms are not exactly new, advances in cloud #SaaS is helping companies feel more comfortable setting up and maintaining the technology. But, challenges remain:

A quick refresher on customer #data types - and where #CDPs play a role:

The most successful #customerexperiences are personalized, relevant, and timely. A #CDP with next-best action capabilities can help get you there: