Category Design Advisors
@cd_advisors
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We work w/ companies to help define, develop and dominate new categories. Inspired by the book Play Bigger, co-authored by CDA partner, @kmaney #CategoryDesign
BOS • NYC • SFO • SIN • LON
Joined November 2016
Praise for our new book, The Category Creation Formula co-authored by Kevin Maney and Mike Damphousse. "If you want to stand out in the amazing AI era, then strategic category design may be the most valuable new skill you will want to have. It's all in Kevin Maney and Mike
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“Better, faster, cheaper” is not a strategy. It’s category jail. Category design defines the market. Positioning finds your seat at the table. Branding makes you memorable once you’re there. The companies that dominate use all three—but they start with category design. That’s
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Praise for our new book, The Category Creation Formula co-authored by @kevinmaney11 and @damphoux "In an era of unprecedented technological change when AI is reshaping every industry, strategic category design is a requirement. This is the playbook for founders who want to
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The Category Creation Formula Revealed We wrote a book titled The Category Creation Formula. It comes out, from HarperBusiness, on Feb. 24 and is available for pre-order. So the title raises the question: What is the category creation formula? (link to full article and
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Praise for our new book, The Category Creation Formula “A thoughtful, fun-to-read and enormously helpful [play]book that captures how innovators can see and frame new opportunities amid great technological change.” Don Tapscott, entrepreneur and bestselling author Link to
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The best VCs think category-first. They don’t just invest in great teams or products, they invest in home runs. Home runs live in bold, new categories. Not copycat markets Founders: pitch the category’s potential before you pitch your company. Learn how to design and
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The audio version of @kmaney and @damphoux's new book The Category Creation Formula is complete. Sounds great. You can preorder the book (hard copy, paperback, audio) and download a sample (PDF or audio) of the Introduction and Chapter 1 at the link below. Release is Feb 24th in
thecategorycreationformula.com
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An early shipment of @kmaney's and @damphoux's new book, The Category Creation Formula, has arrived for signing and distribution to the VIP list. It's everytuhing we've learned about #CategoryDesign since Play Bigger came out in 2016. Open sourced...a gift to you all! You can
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@cd_advisors' partner @kmaney's new book with @generalcatalyst CEO @htaneja : The Transformation Principles. How General Catalyst Builds Category Defining Companies https://t.co/CYtvYmx8Ih
categorydesignadvisors.com
This past week, The Transformation Principles, a book I co-authored with General Catalyst CEO Hemant Taneja, was published. It is getting attention from journal
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America's Intel Stake is a Bet on a Category Design Miracle. Through a category design lens, the American people should temper any excitement about their new 10% stake in Intel. That is, unless Intel is about to create an entirely new category of computing power – which seems
categorydesignadvisors.com
Through a category design lens, the American people should temper any excitement about their new 10% stake in Intel. That is, unless Intel is about to crea
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On February 28, Humane AI and its AI Pin ceased to exist. Through our category design lens, that outcome long seemed inevitable. Humane AI violated two critical concepts in category creation and development. 1. Don’t get way out ahead of the adjacent possible. 2. If you’re the
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Want to talk about your CATEGORY? Click here to BOOK A ZOOM CALL with us. (@damphoux @kmaney) https://t.co/go9evfpEQm
categorydesignadvisors.com
Looking to refine your market positioning or explore category design? Our Category Design Office Hours offer you direct access to experienced business
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