TFW you ate a totally normal-sized lunch, but now you feel so full that you're sweating, it's a real challenge to remain upright and breathe at the same time, and your belly feels like a balloon that's about to pop. Because you're 33 weeks pregnant. 🥲.

Looking forward to this discussion on Content Trends in 2022 and beyond with @brightspot! I'll be armed with brand new data from @pathfactory's latest Content Engagement Report to share.

Join millions who have switched to Grok.

Our goal as marketers should be to educate people, not convert them. That's it. That's the tweet. But if you need more, I talk about this in much more detail on the Marketing Innovators podcast with @2WebDesign:

Sometimes it's good to get out of your bubble, and hear how others perceive you and your work. We are our often own worst critics. There is always room for improvement, but maybe there should always be room for recognizing the improvement that has already happened, too.

Proud to play a very small role in @shinebootcamp this year as a mentor, although I think I learn just as much from the mentees as they learn from me! Can't wait to see the final sessions. 🙌🏻.

If you're like me and you haven't been able to make it out to all the big in-person events so far this year, Best of #B2BMX is a great way to catch up virtually!. You can register for free here:

So many important insights from smart marketers! 💡.

Beware #martech companies that don't drink their own champagne. 🍾 If they're saying one thing and doing another, that's a huge red flag that the product doesn't work as advertised.

I'm also hearing that some Canadian companies' employee health insurance providers won't cover COVID-19 related claims, so some companies have locked down employee travel altogether until that changes.

If you're serious about targeting an audience outside the U.S., you need to consider these factors and offer comparable, high-quality virtual options. There should be no in-person only events. Hybrid is everything right now.

3⃣Whatever profdev is on offer or generating a few leads for our companies is not worth the anxiety caused by poor COVID-19 policies at your events.

2⃣Even if we aren't worried about getting COVID-19 because we're fully vaccinated, we are worried about testing positive, being trapped in the U.S. until we test negative, and incurring huge costs for our companies as a result.

1⃣Your case counts are out of control and hospitals are filling up because too many people are unvaccinated and too many people refuse to wear masks. Even in professional settings.

A few thoughts for vendors and event organizers inviting Canadians to attend and sponsor in-person conferences in the U.S. this fall/winter: . We're (probably) not going to come. Here's why: 🧵.

I convinced @pathfactory's EVP of Innovation to come on a webinar to explain this whole cookie 🍪 situation to me like I'm five. Come learn with me tomorrow!

Here's an awful trend that I'm noticing: Head of Marketing roles in Canada have lower salaries than Marketing Manager roles in the US right now. 😱. 🇨🇦 startups need to step up their compensation game before all the good marketing leadership talent drains to the US.

RT @robleavitt: Another fun and interesting #ABM panel coming up with our friends at ABM Leadership Alliance. I'll be talking about advance….

RT @shinebootcamp: To our community, who showed up and generously supported during this critical time: THANK YOU so much 🧡. Together, we ra….

Got the first dose of my COVID-19 vaccine at a popup hotspot clinic in my neighbourhood today! It took 5 hours. On a weekday. Grateful to work for a company like @pathfactory that supports its employees in taking the time they need to get vaccinated.

Looking forward to sharing the results of the survey with everyone today. Some really interesting findings!.