Caroline Casson
@carolinecasson_
Followers
13K
Following
5K
Media
69
Statuses
2K
VC + angel investor πΌ β’ golfer β³οΈ β’ adventurer π β’ wife to @tom_casson π β’ mom to charlotte + chloe π―ββοΈ + sailor πΆ
San Francisco, CA
Joined September 2018
Here at Maximus Ventures (@Maximus_news), we invest in: βοΈ Digital Health: AI-driven clinical decision support, health data interoperability π¦ Gov Infrastructure: Citizen-facing platforms, intelligent scheduling, workflow automation π Secure Data: Privacy-enhancing
11
3
28
Any CVC warrant experts out there? I'd love to chat!!
1
0
1
What is standard equity % these days to give to an advisor who is an industry expert who can open up key customer introductions for you (in addition to strategic input, etc.)? Company is pre-seed
16
0
8
Fast growing seed stage B2B SaaS company looking for an awesome senior AE with several years of experience. Company is in Austin but open to remote. DM me if you are the right fit! β¨
0
0
2
Anyone an expert in structuring warrants? (specifically CVCs structuring them alongside commercial agreement)... would love your quick expertise!
2
1
2
π‘ Fundraising tip: Don't pitch your solution. Pitch the problem so compellingly that investors feel the pain. Then casually mention you've already built the cure
10
5
34
π€ Founder tip: Hire people who are better than you at things you're bad at. Your ego is not your competitive advantage
1
3
21
β‘ Speed of execution beats perfection of vision. The market will teach you what to buildβif you're listening and iterating fast enough
2
3
16
π The most successful founders I work with treat every "no" as market research. Rejection is data, not judgment
2
3
15
π Metrics that matter for early-stage founders: Customer retention > customer acquisition. It's easier to keep a customer than find a new one
2
2
8
π‘ The best founders I know have one trait in common: they're comfortable being uncomfortable. If you're not slightly terrified, you're not thinking big enough
3
2
7
π― VCs are pattern matching differently now. Instead of "how big can this get?" they're asking "how defensible is this?" Moats matter more than TAM
3
1
5
β° The best time to raise was 2021. The second best time is when you don't need to. Cash flow positive companies are writing their own terms in 2025
2
2
7
π Successful GovTech companies understand that government isn't a customerβit's a partner. The sales cycle is long, but the contracts are longer
1
1
4
π° The biggest opportunity in GovTech isn't just the federal governmentβit's the 90,000+ local governments still running on spreadsheets and paper. Think smaller, scale bigger
2
1
5
Founders who sell to the government - what was your overall experience with the fedramp process? Would love to know, thanks!
1
1
9
π Healthcare AI is only as good as the data it's trained on. If your healthtech startup isn't obsessing over data quality and bias from day one, you're building on quicksand
4
0
8
π₯ The future of healthcare isn't just digitalβit's interoperable. The real winners in healthtech will be those who solve the data fragmentation problem, not just digitize existing workflows
3
0
2
Founders who sell to the government - what was your overall experience with the fedramp process? Would love to know, thanks!
1
1
9
π Federal IT spending hit $60B+ this year, but most still goes to legacy contractors. The opportunity for nimble startups to capture share is enormous - if they can navigate the sales cycle
1
0
5
Corporate venture arms are the dark horses of this cycle. While traditional VCs face LP pressure, strategic investors with strong balance sheets can be contrarian. Expect more CVC-led rounds, especially in sectors aligned with corporate priorities (AI, climate, healthcare) π
2
0
5