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Caroline Casson Profile
Caroline Casson

@carolinecasson_

Followers
13K
Following
5K
Media
69
Statuses
2K

VC + angel investor πŸ’Ό β€’ golfer ⛳️ β€’ adventurer 🌏 β€’ wife to @tom_casson πŸ’ β€’ mom to charlotte + chloe πŸ‘―β€β™€οΈ + sailor 🐢

San Francisco, CA
Joined September 2018
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@carolinecasson_
Caroline Casson
4 months
Here at Maximus Ventures (@Maximus_news), we invest in: βš•οΈ Digital Health: AI-driven clinical decision support, health data interoperability 🏦 Gov Infrastructure: Citizen-facing platforms, intelligent scheduling, workflow automation πŸ“ˆ Secure Data: Privacy-enhancing
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@carolinecasson_
Caroline Casson
16 hours
Any CVC warrant experts out there? I'd love to chat!!
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@carolinecasson_
Caroline Casson
11 days
What is standard equity % these days to give to an advisor who is an industry expert who can open up key customer introductions for you (in addition to strategic input, etc.)? Company is pre-seed
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@carolinecasson_
Caroline Casson
12 days
Fast growing seed stage B2B SaaS company looking for an awesome senior AE with several years of experience. Company is in Austin but open to remote. DM me if you are the right fit! ✨
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@carolinecasson_
Caroline Casson
25 days
Anyone an expert in structuring warrants? (specifically CVCs structuring them alongside commercial agreement)... would love your quick expertise!
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@carolinecasson_
Caroline Casson
2 months
πŸ’‘ Fundraising tip: Don't pitch your solution. Pitch the problem so compellingly that investors feel the pain. Then casually mention you've already built the cure
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@carolinecasson_
Caroline Casson
2 months
🀝 Founder tip: Hire people who are better than you at things you're bad at. Your ego is not your competitive advantage
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@carolinecasson_
Caroline Casson
2 months
⚑ Speed of execution beats perfection of vision. The market will teach you what to buildβ€”if you're listening and iterating fast enough
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@carolinecasson_
Caroline Casson
3 months
πŸ”„ The most successful founders I work with treat every "no" as market research. Rejection is data, not judgment
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@carolinecasson_
Caroline Casson
3 months
πŸ“Š Metrics that matter for early-stage founders: Customer retention > customer acquisition. It's easier to keep a customer than find a new one
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@carolinecasson_
Caroline Casson
3 months
πŸ’‘ The best founders I know have one trait in common: they're comfortable being uncomfortable. If you're not slightly terrified, you're not thinking big enough
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@carolinecasson_
Caroline Casson
3 months
🎯 VCs are pattern matching differently now. Instead of "how big can this get?" they're asking "how defensible is this?" Moats matter more than TAM
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@carolinecasson_
Caroline Casson
3 months
⏰ The best time to raise was 2021. The second best time is when you don't need to. Cash flow positive companies are writing their own terms in 2025
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@carolinecasson_
Caroline Casson
3 months
πŸ”„ Successful GovTech companies understand that government isn't a customerβ€”it's a partner. The sales cycle is long, but the contracts are longer
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@carolinecasson_
Caroline Casson
3 months
πŸ’° The biggest opportunity in GovTech isn't just the federal governmentβ€”it's the 90,000+ local governments still running on spreadsheets and paper. Think smaller, scale bigger
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@carolinecasson_
Caroline Casson
3 months
Founders who sell to the government - what was your overall experience with the fedramp process? Would love to know, thanks!
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@carolinecasson_
Caroline Casson
3 months
πŸ“Š Healthcare AI is only as good as the data it's trained on. If your healthtech startup isn't obsessing over data quality and bias from day one, you're building on quicksand
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@carolinecasson_
Caroline Casson
3 months
πŸ₯ The future of healthcare isn't just digitalβ€”it's interoperable. The real winners in healthtech will be those who solve the data fragmentation problem, not just digitize existing workflows
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@carolinecasson_
Caroline Casson
3 months
Founders who sell to the government - what was your overall experience with the fedramp process? Would love to know, thanks!
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@carolinecasson_
Caroline Casson
3 months
πŸ“ˆ Federal IT spending hit $60B+ this year, but most still goes to legacy contractors. The opportunity for nimble startups to capture share is enormous - if they can navigate the sales cycle
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@carolinecasson_
Caroline Casson
3 months
Corporate venture arms are the dark horses of this cycle. While traditional VCs face LP pressure, strategic investors with strong balance sheets can be contrarian. Expect more CVC-led rounds, especially in sectors aligned with corporate priorities (AI, climate, healthcare) πŸ“ˆ
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