Marketing is a conjoined twin of innovation. "Marketing isn’t something you do at the end—it’s woven into your entire story" ✓The reason behind your innovation (your story) ✓How you serve customers (customer service) ✓How you shape their journey (customer experience)

Things to consider while building a product and finding new customers, according to @bmoesta: First: Progress over perfection. Focus less on whether you hit a specific goal and more on whether you made progress over the last six weeks. Second: Study your customer from their

Publishing is a weird business. Its more of a hobby @ThisIsSethsBlog cc: Rich Roll

Writing is the most difficult part. When you start to write, you start to think. When you start to think, you start to read. When you start to read, you will be amazed, excited, and challenged by many things you haven’t seen or experienced before. By handing over writing

How Much You Win > How Many Times You Win You still win if you fail 90% of the time. You still lose if you win 90% of the time. If you win 10 times out of 10 and make $10,000, we may think it’s great. But if your 11th attempt results in a $28,000 loss, what’s the point of

Three kinds of marketers: 1. People who don’t know how to do marketing, yet still end up doing well. 2. People who understand marketing and believe randomness and probability play a significant role. 3. People who got lucky once and then pontificate about marketing because of

This pricing page looks great, but it would generate more sales if it used decoy pricing. Only @marclou can design the right decoy based on how it nudges people toward the smaller or larger tier. Pricing alone is not the only decoy; the perceived value can also be used as one.

David @dmscott here's a best example of Newsjacking.

Demarkification "Let’s Buy California from Trump" To mock Donald Trump's perennial interest in buying Greenland from Denmark in the name of national security, Danes created a satirical website called denmarkification-com. It features the tagline "Måke Califørnia Great Ægain"

Slow and Steady Wins the Heart In a fast-paced world where everything is optimized for speed, a Dutch supermarket chain chose to go in the opposite direction—"to care for people who simply want to talk with others". Jumbo is a supermarket chain in the Netherlands that created a

Everyone should start a side hustle that's how they truly learn what it takes to succeed. For example, if someone wants to start an e-commerce business selling hats for cats, they’ll have to: Learn how to buy a great domain name Learn to build a Shopify or WooCommerce website

Is Marketing Ergodic or Non-Ergodic? What is ergodic? What happens to one person over time will also happen to others on average. Example: Coin Toss If one person flips a fair coin 1,000 times, they will get about 50% heads. If 1,000 people flip the same fair coin once, the

Societies don't develop because they've reduced corruption, they're able to reduce corruption because they've developed @EfosaOjomo co-author "The Prosperity Paradox"

What Makes Us Alive - We learn how to build when we accept the challenges of market uncertainty and competition. - We learn marketing when we accept the challenges of human behaviour and platform algorithms. - We learn sales when we accept the challenges of prospecting and

A few weeks ago, I needed to buy a jute rope for some construction work. Our contractor recommended a shop, so I went there and asked about its availability. Although the seller didn’t have the exact type of rope we were looking for, he politely guided us to another location

One who never complains about a rigged system will never see change. One who complains endlessly will never see change in himself.

How a Farmer Found a New Way to Double His Crop Income When Shivaji Kurhe sold his farm-grown turmeric to traders, he received only ₹130 per kilogram. Despite the hard labour he put into farming and the insurmountable challenges he faced, the return was a paltry amount. So

Blind obedience to the algorithm is the greatest enemy of marketing. Doing everything to appease an algorithm is not marketing. Marketing works only when people trust you and pay with their wallet. Algorithms will do everything within their power to bend the rules for profit

Brave made a savage post with a banger reply when everyone was discussing how to bypass YouTube ads.

Visually striking ad from the @Bankless marketing team.