Get ready for a fundamental shift… Marketers can now leave cookie cutter dashboards behind for something tailor-made for them, without the hassle. Introducing CaliberMind Custom Dashboards✨. With custom dashboards, you'll be able to create the views that matter to your

When you pit sales and marketing against each other, everyone loses. 🚩. The credit conversation is a race to the bottom and misses the point. Establishing credit is not the objective of attribution. Its real job is to connect the abstract to the concrete, to translate signals

Conversations about channel ROI that don't take into account how each channel exists within your buyers' journeys, lack vital context. Whitney Rosa of Brightly shares some great insights on engagement-based funnels, maximizing channel ROI, and more. Enjoy all the insights

Back in April, we sat down with the RevOps Co-Op community and talked through the attribution problems marketers face each day that have led some to pronounce it "dead". 💀. Pictured is a poll from the event, where marketers shared their challenges with reflecting real-world

You know your marketing analytics house is in order when you're working proactively, rather than reactively. We love hearing about our customers becoming strategy leaders. 🤩. Check out how Andre and Vena Solutions gained data-driven clarity, earned more marketing budget, and

Justifying marketing spend is do or die for CMOs. 💸. And right now, everyone's talking about wanting to leverage AI, but it is critical to know the right tool for the right job. For example, ever tried to get an LLM to do math? It's not their strong suit. 😅 But a great tool

We’ve defined our values as our 5 Cs, one of which is collaboration. And what’s a more fitting example of collaboration and teamwork than youth soccer? 😆. Collaboration at CaliberMind means:.• Sales and marketing working together as opposed to competing for credit.• Product

Did someone order a resurrection spell? ✨🧙‍♂️. If you've been hearing across the LinkedIn universe that "Attribution is dead", you're not alone. In martech, vendor promises of easy buttons often get conflated with best practices. So when unprepared programs fail, marketers throw

The way you report out on marketing performance is make our break: Make your budget for next year, or break what's working if you struggle to defend your spend. See how Andre Proulx of Vena Solutions was able to find his true north 🧭 with CaliberMind: guessing less and getting

Learn more about how to get your marketing data AI-ready: teams have been slow to leverage AI for their CRM/MAP data. Often because of the same classic operational challenges that have been problems all along - siloed systems and data hygiene issues. To

We came, we saw, we conferenced. 😎. Thank you to everyone we connected with at #MASConf this week! The CalberMind team had a blast talking #analytics and #attribution, seeing old friends, making new friends - sharing a @Waymo experience together (video in the comments, it was

Marketers at #MAS2025, catch Eric's session tomorrow! 📆. We've all heard the doomsday predictions of AI replacing people's jobs. But for marketing analytics, this is not a story about replacing analysts. It’s a story about a vision to about empower every marketer to ask

Marketing analytics runs on CaliberMind, or per haps also *with* CaliberMind? 😉. Folks around the #MarketingAnalyticsSummit this week in PHX, kick off your summit experience with the RevRun 🏃‍♀️— a relaxed, 3.7-mile group run through downtown Phoenix led by Pat Sheridan. We’ll

📆 Link to the session:

Marketers headed to #MAS2025, catch Nadia's session on Tuesday! 📆. She'll explore how to bridge the gap between marketing efforts and sales outcomes through solid attribution strategies, breaking down the essentials of data hygiene and keeping in alignment with your sales

Marketers succeed by telling stories with data. We're proud to help our customers tell their story and communicate the value of what they do each day. 💚 . Check out more of what CaliberMind customers have to say about their experience:

Carilu Dietrich confirms what we've known all along: CMOs at high-growth companies are measuring CAC and contribution to revenue. This is exactly why we built CaliberMind - to help marketing leaders become more strategic:.

Join us tomorrow with the @marketingopscom community and Nomad to get out of the cycle of endless one-off requests and bespoke dashboards, and into a strategic practice of reporting on metrics the business actually cares about. Featuring: .• Eric Westerkamp | CaliberMind CEO

Attribution should help you tell a story (nonfiction of course! 😉). Every model will have pros and cons, and it’s important to be aware of them before you adopt any framework. One thing to note is that like the saying goes, “When your only tool is a hammer, everything looks

If your marketing reports are ✨mysterious and important✨, something has gone terribly wrong. The universe is mysterious. Dreams are mysterious. But your marketing dashboards should be more than anything, clear. Watch out for these signs you may have over-engineered your DIY