Everyone likes to laugh, but humor is not the key to advancing in the workplace. @PeterMcGraw, Adam Barsky, and I explain why here:

Coolness isn’t just a vibe—it’s measurable and surprisingly consistent across cultures. I spoke with @USATODAY's The Excerpt about our global study on the 6 traits that cool people share:

What do cool people have in common? I summarize the findings from a project with Todd Pezzuti and J.J. Chen here:

Professor Caleb Warren breaks down his worldwide research on what defines coolness, how it varies across cultures, and why it matters more than you think. https://t.co/IM14drfvPc

Read the full article here: chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/ https://t.co/S76tij2Spi

https://t.co/vdmXrnEGNm

NYT offers an excellent summary of the research

Our research reveals that cool has crystalized on a similar meaning around the globe and suggests why people want to be cool: coolness offers an alternative route to status for those who innovate, create, and help spread positive cultural change. [4/4]

We found a similar pattern in Australia, Chile, China, Germany, India, Mexico, Nigeria, Spain, South Africa, South Korea, Turkey, and the United States. The characteristics associated with cool people also did not depend on the gender, age, or education of the respondent.

People perceived to be cool are extroverted, adventurous, open, autonomous, powerful, and hedonistic. These characteristics distinguish people seen as cool from people seen as not cool as well as from people seen as favorable or good.

What makes someone cool? Do the characteristics of cool people differ across cultures? My co-authors and I attempted to answer these questions by running experiments in 12 countries. Surprisingly, we find that cool people have the same six characteristics in every country. [1/4]

Why aren't articles accepted at marketing journals? I've reviewed 300 papers and noticed four problems that most frequently lead to a submission being rejected. I write about what they are and how to fix them here:

Why are we embarrassed when we fall over? And why do other people find it funny? I got to spend a day with a clown learning to fall over, all in the name of CrowdScience. And I spoke to some fantastic scientists too. @seankempton @calebwarren https://t.co/N4yH61HMgP

If you're interested in pursuing a PhD in marketing, join our information session at 9am MST Friday, 12/6:

Is humor the secret to being happy? Probably not, but it's a good sign that you're having fun. I recently joined the Happiness Science Labs for a longer conversation about this:

I had an enjoyable conversation unhumorously trying to explain the anatomy of the funny muscle while hosts Chris and @MikeLukas4 effortlessly flexed:

Excellent article discussing one of my favorite research papers, which explains why we watch Sharknado, listen to Rebecca Black, wear ugly sweaters, and otherwise choose things that are so bad they're good:

What's your favorite song by @taylorswift13? In honor of her new album, my six-year-old daughter and I write about the songs that we love most from her early work in our new post:

Do we admire people who try? Not when people try to be cool, but yes when people try to become wealthy. New JCP research explains why. @WarrenNathanB @calebwarren https://t.co/0I3o5HmKMx

Thanks @yasisalek and @harvilla for inspiring my friends and I to do a fantasy draft of music from our college years (2000 to 2004):