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Cade Proulx Profile
Cade Proulx

@cadepru

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Partnerships @ Sendlane

Los Angeles, CA
Joined October 2013
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@cadepru
Cade Proulx
2 years
@Sendlane This process did not happen without challenges. But we've managed to come out ahead by nurturing our partnerships and creating extensive vetting programs. Our goal is to build strong long-term partnerships so we can continue to expertly serve our clients.
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@cadepru
Cade Proulx
2 years
@Sendlane 2. Agency Partners - Our Sendlane experts benefit financially from this arrangement and can leverage it as a lead generation opportunity.  3. Our clients - Benefit from a seamless and affordable migration process that is completely hassle-free and efficient.
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@cadepru
Cade Proulx
2 years
@Sendlane This decision has led to our trifecta of wins.  1. Sendlane - Moving away from what our competitors are currently doing has put us in a position to differentiate ourselves as cost-effective and partnership-focused.
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@cadepru
Cade Proulx
2 years
@Sendlane We've recognized the value of our ecosystem of agency partners and community collaborators. And, by tapping into these partnerships, we're able to utilize these expertise to facilitate client migrations effectively.
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@cadepru
Cade Proulx
2 years
@Sendlane We made a strategic decision to utilize agency partnerships for client migrations at Sendlane - this stemmed from our response to market changes, our competitive pricing model, and our goal to establish long-term relationships with agency partners.
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@cadepru
Cade Proulx
2 years
We've made decisions that make sure @Sendlane wins, our agency partners win, and of course, our clients win.  Here's how we did it:
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@cadepru
Cade Proulx
2 years
Are strategic decisions that lead to a win-win-win scenario possible? Most people would say "Someone always loses". But I disagree.
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@cadepru
Cade Proulx
2 years
@Sendlane By leveraging collaboration, affordability, and technology-driven innovation, Sendlane is able to remain ahead of the curve and lead the industry toward continued growth and success. What are some of your top predictions for the future of email marketing?
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@cadepru
Cade Proulx
2 years
@Sendlane 3. We're positioning ourselves to lead in the evolving landscape of email marketing by prioritizing collaboration with agency partners, offering competitive pricing, and investing in technological advancements.
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@cadepru
Cade Proulx
2 years
@Sendlane 2. Sendlane is managing to keep up with these rapid changes because we're innovative. Our sophisticated migration process and domain-warming strategy are known for being efficient, effective, and hassle-free.
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@cadepru
Cade Proulx
2 years
@Sendlane 1. I can see the future of email marketing being shaped by trends in AI, automation, and personalization. I think these trends will play a huge role in enhancing email marketing campaigns, optimizing targeting, and improving customer engagement.
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@cadepru
Cade Proulx
2 years
@Sendlane Our growing capabilities and affordable pricing model have also contributed to Sendlane's promising position in the future of email marketing.  If I had to throw out some of my thoughts on the future of email marketing I'd say:
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@cadepru
Cade Proulx
2 years
@Sendlane While a lot of our competitors are opting for in-house solutions, we're going the opposite way. We're actively embracing agency partnerships.
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@cadepru
Cade Proulx
2 years
@Sendlane This is a tricky one. But I think the fact that we make use of feedback loops, build strong partnerships, and prioritize our customer experience helps to keep us relevant in an industry that's constantly changing.
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@cadepru
Cade Proulx
2 years
One of the questions I've been getting a lot lately: "How does @Sendlane stay ahead of the curve?"
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@cadepru
Cade Proulx
2 years
@Sendlane Our commitment to listening and adapting, fueled by feedback from partners and clients, positions Sendlane as a leader in email marketing. How pivotal is feedback in your strategy for innovation and growth?
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@cadepru
Cade Proulx
2 years
@Sendlane - Deep Understanding: Tailoring solutions to meet precise client needs.  - Process Optimization: Streamlining our approach for peak performance.  - Elevated Satisfaction: Cultivating loyalty through enhanced experiences.
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@cadepru
Cade Proulx
2 years
@Sendlane This feedback loop isn't a one-time journey, it's a perpetual cycle that keeps us evolving.  Through it, we achieve:
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@cadepru
Cade Proulx
2 years
@Sendlane Idea Generation: We start with a spark. Testing: Put the idea through its paces. User Trials: A select group of users experiences our innovation. Feedback Integration: We refine based on real user insights.
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@cadepru
Cade Proulx
2 years
At @Sendlane, we've embraced the Lean Startup methodology, particularly the power of continuous feedback, to steer our growth and innovation. Here's a glimpse into our cycle of improvement:
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