An oldie but a goodie: Check out our workshop with @AutomatitDevOps hosted by @AWS_Partners.

🚨 Big news! BRIA is headed to the AWS Summit NYC on July 16th 🗽. Catch us at the AI Hub (Booth #441) with our amazing partners from @awscloud & @nvidia as part of the Telco Fellowship 🤝💡. 🔗 Click here to set up a meeting #AWSSummit #AI #Telco.

RT @bria_ai_: Everyone said AI will kill creativity. Then @MarcelAgency and @bria_ai_ proved the opposite by building a responsible AI ca….

Lidlize wasn't just a campaign; it's a glimpse of what's to come. When agencies, brands, and communities create together through responsible AI, we don't just win awards. We reimagine what marketing can be.

1/ Your fans are your creative department, so give them tools to create. 2/ In today’s climate, guardrails are the new gold standard; the protocols we put into place turned what could have been an "AI risk" into a case study in responsible innovation. 3/ Speed is the secret.

Lidlize serves as the blueprint for how brands can leverage generative AI in a way that's engaging, safe, and wildly effective. Here are three lessons on this:.

While it looked playful on the surface, serious engineering made it work:. • Custom fine-tuning (LoRA) to embed Lidl's brand DNA.• Multilingual prompt support to reach a global audience.• Multi-layered moderation to keep every image brand-safe, fast, and compliant—even under.

The process was simple — visit the site. Type ANY product idea and let Bria's technology generate an image in under two seconds. • "Folding bike" → LIDL-branded bike appears.• "Bouncy castle" → Red-yellow-blue inflatable magic.• "Baby onesie" → Instant merch design.

Built on Bria's brand-safe generative AI, this made it effortless for anyone to create on-brand product concepts using simple text prompts in under 2 seconds. The campaign took off like a rocket, generating over 1.7 million visuals and scooping up a stunning eight awards.

Enter "Lidlize".

Paris-based creative agency Marcel saw LIDL's signature brand swagger in an interactive experience for fans. They landed on a bold idea: let the public design the products.

Everyone said AI will kill creativity. Then @MarcelAgency and @bria_ai_ proved the opposite by building a responsible AI campaign that:. - Sparked 1.7 million customer designs, all on-brand and compliant. - Won eight major awards, including a Cannes Lions Gold.

RT @horesh_vered: Big Tech: State-level AI regulation will stifle innovation. Also Big Tech: Federal AI regulation will stifle innovation.….

RT @MarTechEdge: @gripinvest teams up with @bria_ai_ to bring scalable, brand-safe generative #AI content to enterprises using 100% licen….

"While the industry races to build ever-larger models using scraped web data, we've proven that smaller, ethically-trained models deliver the same performance," Yair Adato, CEO. We believe building powerful AI doesn't require compromising on safety, ownership, or transparency.

⚙️ Performance & Platform Highlights.×3 smaller – 4B parameters vs. 12B in Flux.1 [Dev].6.84s inference latency on L40S (down from 10.6s in v3.1).×2 faster fine-tuning on L40S, A10, and A100 (same configs).

🚀 Just open-sourced another T2I model trained EXCLUSIVELY on licensed data. "But was it trained on licensed data?" YES. Every. Single. Image. Our new 4B param T2I model proves you don't need scraped data to compete:. 🔥 Outpaces Adobe Firefly 4.0.🔥 Matches Flux.1 Dev

At Bria, we're committed to providing you with the predictability, flexibility, control, and compliance to build production-ready Gen AI products that scale with your infrastructure. Read our full press release here:

3/ Our patented attribution engine will extend beyond images to music, video, and text, ensuring transparent licensing and programmatic compensation for data owners across all content types.

2/ We partner with top media conglomerates and studios, giving enterprises access to premium licensed IP for commercial generative AI content with built-in attribution and compliance.