Watch the full interview here:.

This interview covers how Bria's AI platform integrates into existing eCommerce workflows for personalization, content creation, and advertising campaigns. Plus, real-world demonstrations of hyper-personalized shopping experiences and explain Bria's on-brand engines for.

Our AI Partnerships Manager, Galia Greenbaum, had an incredible conversation with Wilson Thankachan from @awscloud about visual GenAI solutions for retail and CPG companies.

Our very own @MokadyRon is hosting a rooftop meetup lined with some great speakers. If you're in Tel Aviv, you don't want to sit this one out.

An oldie but a goodie: Check out our workshop with @AutomatitDevOps hosted by @AWS_Partners.

🚨 Big news! BRIA is headed to the AWS Summit NYC on July 16th 🗽. Catch us at the AI Hub (Booth #441) with our amazing partners from @awscloud & @nvidia as part of the Telco Fellowship 🤝💡. 🔗 Click here to set up a meeting #AWSSummit #AI #Telco.

RT @bria_ai_: Everyone said AI will kill creativity. Then @MarcelAgency and @bria_ai_ proved the opposite by building a responsible AI ca….

Lidlize wasn't just a campaign; it's a glimpse of what's to come. When agencies, brands, and communities create together through responsible AI, we don't just win awards. We reimagine what marketing can be.

1/ Your fans are your creative department, so give them tools to create. 2/ In today’s climate, guardrails are the new gold standard; the protocols we put into place turned what could have been an "AI risk" into a case study in responsible innovation. 3/ Speed is the secret.

Lidlize serves as the blueprint for how brands can leverage generative AI in a way that's engaging, safe, and wildly effective. Here are three lessons on this:.

While it looked playful on the surface, serious engineering made it work:. • Custom fine-tuning (LoRA) to embed Lidl's brand DNA.• Multilingual prompt support to reach a global audience.• Multi-layered moderation to keep every image brand-safe, fast, and compliant—even under.

The process was simple — visit the site. Type ANY product idea and let Bria's technology generate an image in under two seconds. • "Folding bike" → LIDL-branded bike appears.• "Bouncy castle" → Red-yellow-blue inflatable magic.• "Baby onesie" → Instant merch design.

Built on Bria's brand-safe generative AI, this made it effortless for anyone to create on-brand product concepts using simple text prompts in under 2 seconds. The campaign took off like a rocket, generating over 1.7 million visuals and scooping up a stunning eight awards.

Enter "Lidlize".

Paris-based creative agency Marcel saw LIDL's signature brand swagger in an interactive experience for fans. They landed on a bold idea: let the public design the products.

Everyone said AI will kill creativity. Then @MarcelAgency and @bria_ai_ proved the opposite by building a responsible AI campaign that:. - Sparked 1.7 million customer designs, all on-brand and compliant. - Won eight major awards, including a Cannes Lions Gold.

RT @horesh_vered: Big Tech: State-level AI regulation will stifle innovation. Also Big Tech: Federal AI regulation will stifle innovation.….

RT @MarTechEdge: @gripinvest teams up with @bria_ai_ to bring scalable, brand-safe generative #AI content to enterprises using 100% licen….

"While the industry races to build ever-larger models using scraped web data, we've proven that smaller, ethically-trained models deliver the same performance," Yair Adato, CEO. We believe building powerful AI doesn't require compromising on safety, ownership, or transparency.

⚙️ Performance & Platform Highlights.×3 smaller – 4B parameters vs. 12B in Flux.1 [Dev].6.84s inference latency on L40S (down from 10.6s in v3.1).×2 faster fine-tuning on L40S, A10, and A100 (same configs).