Brandfetch
@brandfetch
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Joined April 2019
“The impact isn’t measured by how drastic the visual change is, but by how it’s adopted internally.” — Bernadette Engel, Dalziel & Pow 💡
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Fashion moves fast, but branding lasts longer. RW&CO’s evolution proves you can be timeless and always new.
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The new purpose: empower people to write their own style story. Every bag, every campaign, every store moment now echoes that vision. ✍️👗
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Color? A bold splash of orange + electric blue ⚡🟧—adding vibrancy to an otherwise refined, neutral palette.
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Logo update? Not loud, but confident. A step forward that feels timeless in a trend-driven space. ✔️
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RW&CO turned to @DalzielandPow and what started as a store redesign grew into a full brand story. From 80+ stores to every touchpoint—everything got a new lens.
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What happens when a Canadian fashion staple with 20+ years of history decides it’s time for a refresh? 🧵✨
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Vulnerability. Humor. Real connection. That’s the vibe Hily is building.
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💸 No pressure tactics. Most Hily users never pay. Subscriptions exist, but the brand promise stays: Dating is a journey, not a scoreboard.
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🤝 Enter OO Design Studio. Not a hand-off agency, but true collaborators. From design sprints to building a shared vocabulary — they helped turn complexity into clarity.
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❌ Dating ≠ Perfection. The new identity says: ✨ Curves over corners ✨ Flexibility over pressure ✨ “Date as you are. You’re enough.”
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🟣 Same name. Softer feel. The intense purple took a backseat to calmer, smoother tones. The vibe: modern, human, and ready for today’s daters.
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🚨 By 2023, performance marketing wasn’t enough. Hily’s look was outdated. Younger daters weren’t vibing. Time for a rebrand.
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❤️🔥 But dating isn’t simple. Unlike most products, it’s a two-sided experience. No chemistry = no magic. Hily had to keep iterating until those sparks turned into real convos.
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📖 The story starts with one thing: 👉 Helping two people connect in a way that actually leads somewhere.
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💜 What if dating wasn’t about perfection — but connection? @hilyapp just rebranded, and it’s turning the dating game on its head. 🧵
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