Read the full story here:.

🔚 Not every rebrand is a reset. Sometimes it’s a reminder of who you are—.and where you’re ready to go. 🚀. Full story: #Swisscom #RebrandSeries #Brandfetch #WolfOllins #BrandDesign #DiscoverYourPossibilities

@Swisscom didn’t just get a new look. They got a brand built to move—.From digital screens to IRL moments.

🌊The new tagline?.Discover your possibilities. Less static. More movement. More space to grow and explore

🔧 No reinvention here. Just a simplified, dynamic system that feels more confident—while still unmistakably Swisscom.

🎯 Enter Wolf Ollins.The brief? Be bold—but stay grounded. The result? A system that balances clarity with character.

🔄 The approach? Evolve, not reinvent. Keep what people love. Make it future-ready for the next decade.

🛡️ Most rebrands solve a problem. This one didn’t have to. They started from strength—and built even stronger.

📶Leader across mobile, internet, and telephony. The market is tight, but Swisscom keeps rising. Because trust, quality, and innovation still win.

📡 @Swisscom was built from public telegraphs to digital telecom giant. Now 51% state-owned, 100% woven into Swiss culture.

🧗‍♀️ How do you evolve a brand without losing yourself?.@Swisscom didn’t rebrand to fix something—.They did it to stay ahead. Here’s how 🇨🇭.🧵👇

Swisscom didn’t tear it down. They tuned it up. A rebrand done right — from legacy to future-ready.

🔗 Dive into the full story breakdown here:. #RebrandSeries #AmplifyChange #SRHR #BrandDesign #DesignWithPurpose

💬 “We created a symbol that reflects where we are today—and where we hope to go.” — Katie Northcott, Comms Manager @amplifyfund

📣 Today, AmplifyChange shows up stronger, clearer, and bolder—visually aligning with the powerful advocacy they’ve supported all along.

🌍 Colors + patterns were inspired by the vibrant regions they fund. A brand that doesn’t speak over—but reflects the people doing the work.

🦋 Why a butterfly?.It carries the radiating lines of the old logo—symbols of amplification—and adds wings: growth, transformation, and partnership.

🎨 Enter @StudioSana — the agency that helped evolve the brand with bold color, purposeful symbolism, and a butterfly at its heart.

🔁 After 10 years of growth, the old identity didn’t reflect who they’d become. Accessibility, clarity, representation—it was time for a change.

🟡 Founded in 2014, AmplifyChange funds grassroots orgs advocating for sexual & reproductive health and rights across Africa and South Asia. 1,400+ grants later… their brand needed to catch up.