A new most hated PR trend: offering an “exclusive” that’s really just an exclusive investor conversation or an exclusive anecdote. Either offer an exclusive on the news or don’t bother trying to mislead me.
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@Vuki
That’s fine as long as you’re not labeling it as an exclusive in the subject line and first paragraph, only to clarify three graphs later that the exclusive is on a certain “anecdote”
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@bizcarson
I would love to see some PR people tell their stories of journalists and their shenanigans. Oh the stories we could tell.
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@bizcarson
Exclusive is a misused term to begin with. We try to use ‘first rights’ if it’s a jump on a story announcement.
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@bizcarson
I’ve always operated that —> exclusive = you pitch no one else, everyone else learns of the “news” through that writer’s story —-> embargo = a certain date that anyone can then write based off the press release/content
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