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Benoit

@benpixel1

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Designing success for B2B SaaS @pixel1studio. Advocate for continuous improvement + elegant design. Tweets on design trends + company growth.

Miami
Joined November 2009
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@benpixel1
Benoit
4 months
"Amazing execution, Not a single issue nor confusion from customers!!!!! You guys are setting the bar super high!!!! ❤️ 🤩 ! Thank you so much for thiss!!". VP Customer Support, for work done by @pixel1studio.
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@benpixel1
Benoit
5 hours
RT @benpixel1: Every B2B SaaS metric improves when you fix one thing:. → Time to value.
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@benpixel1
Benoit
11 hours
Every B2B SaaS metric improves when you fix one thing:. → Time to value.
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@benpixel1
Benoit
1 day
Your users don’t care about roadmaps. They care about flow. If it feels clunky, nothing else matters.
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@benpixel1
Benoit
2 days
Video Credits:.4 levels of UI/UX design (and BIG mistakes to avoid).Dark Patterns: How design seeks to control us | Sally Woellner | TEDxSydney.
www.youtube.com
Designer Sally Woellner takes us into a world of Dark Patterns, highlighting how the websites and apps we use daily have very specific, and sometimes dangero...
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@benpixel1
Benoit
2 days
I hope you've found this thread helpful. Follow me, @benpixel1 for B2B SaaS design frameworks & UX trends to stay 5 steps ahead of your competition. Like/Repost the quote below if you can:.
@benpixel1
Benoit
2 days
The top reason users rage-quit during signup:. Companies demand everything but show nothing. Our team's discoveries are revealing. Why your onboarding is bleeding users:
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@benpixel1
Benoit
2 days
Ready to transform your onboarding from conversion killer to growth engine?. Let's discuss how we can redesign your product experience to drive results.
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@benpixel1
Benoit
2 days
We've developed a systematic method for redesigning B2B SaaS onboarding. We focus on the entire journey - from first click to activated user. Every interaction builds trust and demonstrates value.
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@benpixel1
Benoit
2 days
After hundreds of design reviews, we've identified patterns that separate high-converting products from those that struggle. Design isn't just aesthetics. It's about creating experiences that drive business metrics. At Pixel One, we've mastered this approach:.
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@benpixel1
Benoit
2 days
Your onboarding flow is your product's first impression. Get it wrong, and users vanish before discovering your value. Get it right, and you create customers who understand exactly why they need you. Design with intention, not convention.
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@benpixel1
Benoit
2 days
The impact is massive. Better onboarding correlates with:.• 2-3x higher trial-to-paid rates.• 50% more user activation.• Fewer support tickets.• Better retention. Minor UX improvements compound into major revenue gains. .
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@benpixel1
Benoit
2 days
Every interaction should follow reciprocity. Give first, ask second. The best SaaS products prove their worth before requesting commitment. They build trust through demonstration, not promises. This approach transforms business metrics:.
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@benpixel1
Benoit
2 days
Lead with guided project creation. Show capabilities through action, not empty states. Only after users experience that "aha moment" should you ask for company details or team invites. This principle extends beyond just onboarding. .
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@benpixel1
Benoit
2 days
The most revealing moment came during project creation. Suddenly, the product demonstrated its strengths, supporting time-and-materials, fixed-fee, and retainer billing models. But users must dig through layers of friction to discover this power. We found a simple fix:.
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@benpixel1
Benoit
2 days
Frustrated drop-offs. But here's what great onboarding does differently:.• Shows value immediately - explore before commitment.• Uses smart defaults to demonstrate possibilities.• Only asks for info when it benefits the user.• Guides users to quick wins. The contrast is
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@benpixel1
Benoit
2 days
Kingsley nailed the core problem:. "The aha moment has been delayed way too long. There's no value provided to the customer at this point.". Users complete a multi-step wizard only to land on a page asking for MORE information. The predictable result?.
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@benpixel1
Benoit
2 days
The sequencing was completely backwards. After collecting extensive information, they present an empty dashboard. Half the screen shows "No activity yet" widgets. The most prominent elements? "Upgrade now" buttons. They're asking for money before demonstrating any value.
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@benpixel1
Benoit
2 days
The real issues emerged after signup. Bonsai asks for business details, employee count, revenue, currency preferences - all before showing any value. One team member observed: "We've given them everything but received nothing back.". This violates a fundamental UX principle. .
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@benpixel1
Benoit
2 days
Their homepage says "Get Started," but the signup page says "Create Free Account.". This disconnect may seem minor, but it sows seeds of confusion. Users expecting to explore now face an unexpected commitment:
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@benpixel1
Benoit
2 days
My team at Pixel One regularly dissects SaaS products. This week: Bonsai - a business management platform founded in 2016. Despite their success, their onboarding breaks fundamental UX principles. And the problems start immediately. .
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@benpixel1
Benoit
2 days
The top reason users rage-quit during signup:. Companies demand everything but show nothing. Our team's discoveries are revealing. Why your onboarding is bleeding users:
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