You're wasting time creating the perfect email copy. If you can't get past spam filters, your well-thought out words are worthless. Your first audience is Gmail, Yahoo, and Microsoft. This is what they care about: - Is your domain authenticated? - Are people opening and

Don't rush to hire an agency right away. Learning how to do this is important when you're starting out. So when you do hire an agency later, you can evaluate how good they are and understand what they're doing

Just focus on the fundamentals: What are the biggest objections? What the big outcomes do people actually want? What types of content get people to buy? You can't outsource that learning phase.

Next block off 30min-1 hour per week to at least two email campaigns per week to his list. He's going to start understanding what actually resonates. Which actually improve ALL his marketing.

Spend a weekend and build out your core automations yourself. -Welcome -Checkout Abandon -Cart Abandon -Browse Abandon -Post Purchase These are money-printing assets that run in the background 24/7.

I talked to a new ecom founder who just crossed 7 figures with only organic social traffic. He asked if he should hire an email agency. I could have easily said yes. But honestly? I told him to do this instead. 👇

I analyzed 658 Black Friday subject lines from 100+ eCommerce brands. Here's what I found: 80% use the exact same words. If you don't win the subject line battle, your emails are going to get buried in the inbox apocalypse next week. To help you out I created a Black Friday

I’ve lived in Atlanta for three years and tried every barbecue spot people swear by. I’m sorry but someone has to say it.... The best mac and cheese in this city is still from Chick fil A. 90% of Atlanta BBQ joints should be embarrassed. Come fight me.

Wait… I know this guy

‼️PSA for Shopify store owners: My client just discovered an elaborate TikTok fraud scheme that took them 2 months to catch on to. They had no idea they were even victims. It's called triangulation fraud. Here's how it works (and how to spot it): How the scam works:

Got Slacked by my manager once: "Stop asking clients obvious questions." I'd just asked their head of CS about common complaints (for a checkout abandon email). They thought it made us look incompetent. I thought pretending to know everything was worse. What's your take -

Got in trouble once for asking a client's head of CS about common complaints. I wanted to use it for a checkout abandon email. My manager Slacked me immediately: "Do NOT ask obvious questions. It looks bad." LOL. But I'm not a mind reader. They know their customers better

The best agencies ask the dumbest questions. The worst ones pretend they already know everything.

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The best agencies ask the dumbest questions. The worst ones pretend they already know everything.

Customers buy emotionally. They justify logically. That’s why proof is not optional. A single, long review with: • Specific details • Real-life scenarios • Imperfections like typos …will outsell 20 generic “Love it!” reviews every time.

Someone eating while on video call. Does it bother you? Yay or nay?

Want more email and retention marketing tips? You are cordially invited to join my newsletter: https://t.co/b7TosWQkbx

Someone eating while on video call. Does it bother you? Yay or nay?

Email Marketers: Good thing we started prepping for Black Friday in September. This is going to be the least stressful BFCM ever. Gmail: LOL

First 30 Days: Email Marketing Sprint 🚀 What we did: ✅ Built a consistent campaign cadence ✅ Switched to plain-text emails focused on big outcomes + benefits ✅ Expanded segmentation to reach more of the list Result: Beat last month’s email revenue by 42%.... and they ran a