As organisations invest heavily in #martech and #personalisation, #marketingleaders face a familiar challenge — turning those investments into real business impact. Marketing leaders must focus on three roles to maximise martech’s value https://t.co/ONE3EYlXBf #MarketingTips

Today, with digital saturation, people are becoming more interested in the physical world. If #StartUps adopt real-world #MarketingTactics, they are more likely to have an impact via instant word of mouth, photos spread online and conversations sparked https://t.co/aL2DVmicbB

72% of #in-houseMarketers and 55% of #agencyMarketers say they’re overwhelmed by the #MarketingData they collect & find it difficult to turn it into usable insights, according to ‘The 2026 Marketing Intelligence Report’ https://t.co/9WrR36tZ7r #MarketingTips #MarketingLeadership

The coming year promises more and faster change in #SocialMedia than ever before. Here are four of the most impactful trends in Social Media for 2026 - and none of them are about #AI! https://t.co/un9CsRrghF #MarketingTips #MarketingLeadership

WPP’s move to produce advertisements with #AI makes execution faster and cheaper, but also highlights a profound shift. As AI makes outputs abundant, the quality of your inputs including #StrategicQuestions becomes the real driver of performance https://t.co/x909ACJXRL

Many #B2Bbrands ran their first #influencermarketing campaign in 2025, and the industry is quickly evolving. Leading B2B Influencer Marketers share their predictions for 2026, with the nine most commonly mentioned trends https://t.co/pDfIwT109O #MarketingLeadership

B2B Marketing has always been about getting the right message to the right buyer at the right time. But that precision isn’t just a nice-to-have - it’s the difference between leading & lagging. And it all starts with data https://t.co/6zIBah8qfJ #MarketingLeadership #B2BMarketing

Amidst all the marketing noise, one strategy is quietly becoming a brand’s biggest #competitiveadvantage - #CommunityLedGrowth. It’s a strategy where the brand’s community of users, partners, superfans & advocates are becoming the primary engine of growth https://t.co/LPBTBugdAI

Marketers turn to ‘vibe marketing’ as #ArtificialIntelligence creates new ways to build connections. #Vibemarketing is the fusion of a person with domain expertise using #AI in ways that extend their capabilities far beyond what an individual could do https://t.co/FJULtMsZuG

It's tempting to believe that growth is purely a matter of scale and technology. However, the best growth comes from their best application to a real human need. Here are four reasons business growth finds its edge in human-centred #innovation https://t.co/5iSwpo3JCa

For too long, #B2Bmarketers have treated brand spending as a luxury item – nice to have when times are good, but first to go when budgets tighten. So why should - and how - can #B2B brand-building be super-charged, to drive longer-term #ROI? https://t.co/MEZCPWC94z

China’s rise in #frontiertechnologies narrows its gap with the US, as Europe struggles with slow replication and fragmented research. So What can Europe learn from China’s critical-tech innovation push? https://t.co/t6ZDSPPfHl #Innovation #ArtificialIntelligence

Leaders love to say they want #innovation yet so often the systems they build send the opposite message. This mixed signal is a killer of progress inside companies. How can leaders encourage innovation without losing control? https://t.co/qXXMS7EaDR #MarketingTips

Sure, #ArtificialIntellligence can automate. but how can you use it to #innovate? A Kellogg professor’s experience deploying AI in the classroom shows how domain knowledge and experimentation can lead to true breakthroughs https://t.co/MgiIRnpm6l

Attention is a golden commodity for #Marketers. The fight for audience attention is fiercer than ever. #TheDrum asked its members for their view on how to make sure your brand reaches - and resonates with - its intended audience (Part 2) https://t.co/14KSotAQ10

The average UK adult spends over 50% of their leisure time consuming #digitalcontent. Fatigue is real – brands must try harder to cut through. #TheDrum polled its members for their thoughts on the right way to catch your audience’s attention https://t.co/ppDqf6BSum

The convergence of AI, privacy/data regs and shifting consumer behaviours means that Marketing is no longer a support function; it’s a core driver of business success. Here’s a director-level roadmap to ensure your #2026MarketingStrategy is on point https://t.co/Io3dNx9q7K

What they don’t teach you about #Marketing at Harvard Business School = being positionless. #PositionlessMarketing equates to ‘do-it-now’ competence, powered by technology...not committees or politics https://t.co/xynSD02i6C #MarketingTips #MarketingLeadership

Three powerful ways #startups can fuel success through #AgileMarketing;- 1). Begin with a clear strategic foundation 2). Create communication strategy 3). Don't overlook campaign analysis https://t.co/mxOMycdvBg #MarketingTips #MarketingLeadership

The future of #Marketing belongs to those who can blend creativity with technology, ethics with innovation and strategy with storytelling. Here are ten key skills that will define successful #Marketers in the near future https://t.co/LYyLhpcQEX