Ben Cathers
@bencathers
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Senior Principal @Hootsuite. #RoadWarrior. Serial Entrepreneur. NYY, NYJ and NYR fan. Boston U alum. Upper Eastsider. Occasional ny birder. And a new dad!
New York City or a plane/train
Joined January 2009
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Australia's under-16 social media ban: safeguard or band‑aid? As a social media marketer I unpack kids' tech edge, attention drop (47s!), ADHD links and when social actually helps — worth reading. https://t.co/UpUywfffj6
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Swap doomscrolling for Paper Trails — a "Goodreads for papers" that makes research fun, curated (no algorithm). Ideal for B2B/B2C teams & curious pros. Read the short interview. https://t.co/ffDApGgcZy
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Marketing budgets are shifting towards social media and influencer strategies, reflecting a need for speed and measurable engagement. With SEO in the background, now's the time to adapt your strategy! Learn more about this essential transition. https://t.co/Bit6G4jTsC
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AI and automation are erasing entry roles. To protect talent and market relevance, invest early. See how JLR, BT and ABPI use education, place-based outreach and employee-led programs to futureproof pipelines. https://t.co/8O1KVLArsw
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Customer experience is the key differentiator in business. When HR and CX teams align, they shape a workforce that meets customer needs and builds loyalty. Learn how this synergy drives success in B2B and tech sectors! https://t.co/YeYKS8oUxX
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Retirement planning is evolving, yet many are unaware of new investment options like private credit. Learn how technology is bridging the gap and making these opportunities accessible for all! https://t.co/Vjx29RQHwY
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Ready to break into marketing? 🚀 From building your personal brand to showcasing real work, here are 19 expert tips to make you irresistible to employers. Don’t just blend in—shine! https://t.co/kAg49Ro5zG
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Immersive marketing is on the rise. From virtual try-ons to interactive storytelling, VR and AR are giving brands new ways to connect with customers in meaningful ways. See how marketers are using it to shape the next era of engagement: https://t.co/nZEB85fvgy
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Reddit’s asking the tough questions about email marketing 👀 See the top 5 questions they’re asking, and what you can take away for your next campaign: https://t.co/2EjXcSlK8q
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From crushing debt to global design success, Alex Kreger's journey reveals that so-called “luck” is crafted through grit and failure. Learn how to transform setbacks into breakthroughs! https://t.co/ahWYLpegtP
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Martech is at a crossroads and AI might be the catalyst for change. A new McKinsey report reveals how to pivot from outdated practices to harnessing AI for real growth. Read to learn how your organization can thrive! https://t.co/pRHXxLMsJH
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Brokerages nationwide are forging partnerships and expanding services. From ERA Live Moore’s partnership with Edge Realty to ENRG's Hawaii launch, industry innovation is in full swing! https://t.co/dAU0uGafGB
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The construction industry's digital transformation is imperative. With 73% of B2B buyers now opting for online purchases over $500k, the shift isn't just a trend—it's a necessity. Learn how to adapt and thrive! https://t.co/pr6PQllwBq
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As the holiday season approaches, it’s time to strategize! Learn how to balance brand exposure and financial health without overspending through insights from 18 Forbes Council experts. Your ROI will thank you! https://t.co/Aj9Xf0YEVc
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Real estate is evolving with AI, but human connection remains vital! 🏡 Learn how to embrace emerging tech responsibly, optimize your content, and build trust with clients. Don't miss these insights! https://t.co/GCWokDKerj
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Social media is shaping boys' views of masculinity dangerously. A new report highlights how nearly 75% of teen boys are influenced by content linking masculinity to dominance and wealth. Parents, it's time to talk openly about these issues! https://t.co/8YyCB8o2Hx
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Level up your marketing game! 🚀 Join Mina Vo's new webinar series for beginners and unlock the secrets of social media marketing on platforms like Facebook, TikTok, and LinkedIn. Perfect for aspiring entrepreneurs! https://t.co/LkcJ8Yawcu
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Tired of your social media posts sounding like a corporate robot? 🦾 Let’s inject some humanity into your content! Remember: people connect with people, not brands. Be authentic, engage, and keep it fun! https://t.co/2CZZmZa6Gl
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