barronernst
@barronernst
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Product, Growth, and Marketing Exec. Previously @figure @snap @bookingcom, @Naspers, @onekingslane, @IMVU, @Intuit.
Reno, NV
Joined September 2007
🧠AI isn’t just a backend tool anymore — it’s becoming the front door of the product. In this post, I break down: Why chatbots aren’t always the answer How to design AI into your UX stack What PMs need to rethink (team, metrics, flows) 👇 Read the full post:
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Cal has still not won an ACC home game for teams that have made the cross country trip. 0-4. Justin Wilcox is now 6-21 in the month of October, and 1-7 in Homecoming games at Berkeley. Cal has never won their first two conference games in a year under Justin Wilcox, going 4-14.
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Senja is known as Norway’s “adventure island,�� and skiing Lutinden Couloir proved why. Remote, wild, and unforgettable. #Senja #SkiingNorway #CouloirSkiing #Lutinden #ArcticSkiing
https://t.co/w6X6vT28uK
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In this video, we take you along for the full adventure: Approaching the couloir above the fjords of Senja, Bootpacking into position with incredible Arctic views, Skiing the steep, narrow line in variable but skiable conditions
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Conditions lined up nicely for our attempt—stable weather, soft snow, and that unforgettable Senja light—though the snow had a strange, variable texture that kept us on our toes. From the bootpack up to the thrilling drop-in, this was a ski day to remember.
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In April 2025, we traveled to Senja, Norway, to ski one of its most iconic lines: the Lutinden Couloir. Tucked into the dramatic peaks above the fjords, this couloir offers a steep, aesthetic descent surrounded by jaw-dropping Arctic scenery.
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If you can’t innovate, sue. The fact that we’ve gone to full on litigiousness in this segment is sad. And if I have to pick between Strava and my Garmin, no offense Strava but your tracking on devices sucks, so I’ll happily lose the socials and stick with my watch that actually
dcrainmaker.com
 Strava has sued Garmin, an act that I very much did not have on my bingo card for 2025. …
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ChatGPT now drives 20% of Walmart’s referral traffic. OpenAI just launched Instant Checkout + the Agentic Commerce Protocol. Commerce is moving from search → site → cart to conversation → buy. Why this matters for product + growth leaders:
barronernst.com
Why OpenAI Is Now a Key Distribution Channel
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You gotta feel for USC. What were they supposed to do? Find a group of 11 more teams in or near the pacific time zone and play them every week? Get serious.
Lincoln Riley isn’t thrilled about USC’s early kickoff this week in Champaign. “Going from the absolute latest kick in the country to the absolute earliest kick in the country has its challenges. But the challenges — like, it is what it is. We don’t make the schedule. Clearly.”
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AI has accelerated engineering. Now it reflects back on PMs: 👉 Where do we add value? 👉 Where don’t we? The bar is higher. The reckoning is here. Full post here →
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For senior PMs, pattern-matching is a huge advantage. For junior PMs, adaptability is the edge: learn tools fast, prototype, fail quickly. Both paths work — but you can’t hide behind slow cycles anymore.
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So where should PMs double down? Customer insights → your currency Decision-making speed → your edge Organization & cadence → your superpower
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At Zenly, the opposite. When we launched voice-to-text, we tested relentlessly with customers until we nailed quality + delight. That’s the formula: speed + feedback loops = magic.
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Example: At Rewarder, we shipped a feature in a week… and it flopped. Why? We skipped discovery. Fast engineering means wasted opportunities hurt more than wasted sprints.
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This shift is a reckoning for PMs. The job isn’t Jira boards or specs anymore. It’s: 👉 Making great decisions with imperfect data 👉 Leading discovery 👉 Staying embedded with engineering
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We used to complain about slow dev cycles. Now, with AI copilots + frameworks, engineers can ship features in days. The real question isn’t “How fast can we build?” It’s “Can product figure out what to build — and why — at the same pace?”
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AI has made coding so fast that engineering is no longer the bottleneck. The new bottleneck? Product management. Here’s what that means for PMs 🧵
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Any of my followers interested in exploring sales roles in golf tech? No golf experience necessary but some sort of b2b software sales experience would be good
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🚀 Building a design system? Focus on progress over perfection. ✅ Dedicate time—even a little. ✅ Co-create with devs. ✅ Start small. ✅ Iterate based on feedback. Small steps = big impact. More tips here: https://t.co/X2zX6ZfxJF
#DesignSystems #UX #ProductManagement
barronernst.com
Tackling Challenges with Practical Strategies
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