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Thomas Baekdal Profile
Thomas Baekdal

@baekdal

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Author, Professional Writer, Magazine Publisher, and Media Analyst.

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Joined April 2008
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@baekdal
Thomas Baekdal
7 months
Twitter is no longer my primary platform. If oyu want to connect, head over here (list of my channels)
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@baekdal
Thomas Baekdal
7 years
I think we need to have a discussion about how Google's burger emoji is placing the cheese underneath the burger, while Apple puts it on top
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@baekdal
Thomas Baekdal
1 month
One of the problems with Hollywood today is that all the movie editors are now using HDR screens with 1000 nits brightness, and they don't realize that they are making every movie and TV show way too dark to see. Take this example... how the f... will you be able to watch this?
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@baekdal
Thomas Baekdal
4 years
Danish news site reminds people of being skeptical of how news photographers take pictures. Here is the same place, one picture taken with a zoom lense, and the other with a wide-angle lense:
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@baekdal
Thomas Baekdal
1 month
My gaming laptop has 300 nits maximum brightness... and, during the day, it has become impossible to watch many TV shows and movies ... I have to wait until it's dark and turn off all lights. This was never a problem in the past.
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@baekdal
Thomas Baekdal
1 month
And here is what it looks like adjusted... but there was so little color information left that it's basically impossible to correct.
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@baekdal
Thomas Baekdal
1 month
Here I have opened this up in my photo editor, and you can see that the colors/brightness of this entire scene has been completely crushed.
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@baekdal
Thomas Baekdal
1 month
@AdreanCG Look at the final image on my laptop. I can't even see the people...
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@baekdal
Thomas Baekdal
7 years
And just like that, the White House becomes a fake news site.
@markberman
“Mark Berman”
7 years
The White House site now says that "killings have risen by 50%" in D.C. That is incorrect. They were up in 2015, down in 2016.
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@baekdal
Thomas Baekdal
2 years
One of the problems in my country (Denmark) is that everyone has decided that COVID doesn't exist anymore, and part of the reason is that if you just look at the data, it doesn't look that bad. But this is deceptive, and let me explain why.
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@baekdal
Thomas Baekdal
7 years
Okay, Zuckerberg is definitely preparing to run for President in 2020...
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@baekdal
Thomas Baekdal
2 years
In other words, both the health authorities and the Danish press is misleading the public about this. This is not a 'small' part. It's the opposite. It still means that the majority of people are hospitalized because of COVID. If we put this into a graph, it looks like this:
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@baekdal
Thomas Baekdal
4 years
To all the people now saying "It's not the same people" ... look again:
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@baekdal
Thomas Baekdal
2 years
I want to make a very important point. A narrative here in Denmark is that we can't trust hospitalizations because only some of the hospitalizations are because of COVID, while others are just people with broken arms who then also happen to have COVID.
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@baekdal
Thomas Baekdal
7 years
Also, this should be a call for every website to use HTTPS by default. With that ISPs can only see the domain, but not the page you visit.
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@baekdal
Thomas Baekdal
2 years
This whole thing is utter madness. Nobody is wearing masks. In fact, you are an outcast if you put one on. We have basically stopped testing. We have closed down contact tracing. We are not (yet) vaccinating people for the next wave ... we just pretend it doesn't exist.
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@baekdal
Thomas Baekdal
2 years
In the movies, epidemiologists are the professionals who saves the world, and they all have a very clear goal: “Stop the virus”… so I’m quite surprised by how many times over the past year we have seen epidemiologist argue that “things are stable” when they clearly are not …1/
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@baekdal
Thomas Baekdal
2 years
Here in this country, we are just ignoring this. We are just pretending it isn't happening. I'm still one of the few people who are trying not to get COVID, but this makes me an outcast. In the eyes of everyone around me, I'm a weirdo who worries too much.
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@baekdal
Thomas Baekdal
2 years
As you can clearly see, the number of hospitalized *because* of COVID is now higher than it was during the second wave ... so when the Danish authorities and the press say the opposite, that's just straight-up misinformation.
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@baekdal
Thomas Baekdal
2 years
The Danish CDC (SSI) is estimating that, since November 2021, 70% of the Danish population has had COVID ... 70%. This is how you completely fail to handle a pandemic. Letting everyone get COVID is not 'handling it'. It's unhandling it. And the numbers are still extremely high.
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@baekdal
Thomas Baekdal
2 years
BTW: Just to put things into perspective. In Denmark, 135 people was killed in traffic accidents in 2021 (the whole year) In 2022, in the past three weeks alone, 140 people died of COVID. Three weeks!!
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@baekdal
Thomas Baekdal
2 years
Or what about deaths? Same problem. Every single day people are dying from COVID because basically, we are now living in a never-ending wave. And this is during summer when we know COVID is low. What do you think will happen when it gets colder again?!?
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@baekdal
Thomas Baekdal
5 years
I got an email this morning asking for my views on 'Google won't pay french publishers for snippets" ... so here is a quick reply: [thread]
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@baekdal
Thomas Baekdal
2 years
The problem is that the data is skewed by how many who got infected during the 3rd wave. So what happens if we instead restrict the Y-axis to when the first wave peaked. Well, we get this: In other words, every single day, we have more case than during the first wave peak.
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@baekdal
Thomas Baekdal
4 years
If you want more proof... same piece of cardboard on the sidewalk
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@baekdal
Thomas Baekdal
3 years
Note to publishers: Over the past several days, you have been screaming that Facebook should for links, so why do you think this is okay? Offer to pay for the media others produce or shut up.
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@baekdal
Thomas Baekdal
2 years
And it isn't just about cases. If we look at hospitalization, we see that every day, we basically have just as many in the hospitals as during the earlier peaks. This is insane.
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@baekdal
Thomas Baekdal
2 years
We can instead use the second wave peak (Delta) as our baseline, and now we get this: Okay, so yes, there are fewer people per day getting COVID than during the peak of the 2nd wave ... but it's still massively high! We have a never-ending rapid spread across society
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@baekdal
Thomas Baekdal
5 years
Denmark, the country where nothing is happening ;)
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@baekdal
Thomas Baekdal
5 years
I'm very often reminded by this quote from Ray Kurzweil:
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@baekdal
Thomas Baekdal
2 years
This was just published. It's basically yet another "we expect COVID to spread even more. And it's here to stay, but few people will get seriously ill ... and then not a single word or any considerations to anything related to long-COVID" 🤬
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@baekdal
Thomas Baekdal
2 years
In the past two months alone, 445 people have died of COVID in Denmark ... during the slow summer months. That's 2,670 people if this continues for a year (but it's likely to get worse).
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@baekdal
Thomas Baekdal
4 years
For f... sake, newspapers. You seriously need to start thinking about what impact your reporting has on the public. Take this headline. Sounds pretty bad, right? So what impact will this have when people see this? Well, it's obvious. You are fueling the anti-vaxxers. Right?!
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@baekdal
Thomas Baekdal
3 years
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@baekdal
Thomas Baekdal
2 years
And remember, Denmark is a small country (5.8 million), so if we scale this up to the EU, that's 206,000 people dead ... with many more having to be hospitalized, and even more people suffering for long COVID.
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@baekdal
Thomas Baekdal
2 years
We have created a world where those who don't believe in science, who don't care about others, and who will not even put on a mask for 10 minutes while visiting a supermarket ... are now the ones who get to decide how society should exist. 1/...
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@baekdal
Thomas Baekdal
10 years
Now that Steve Balmer has bought the LA Clippers, here is their new logo ;) http://t.co/DuLnx3WfD3
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@baekdal
Thomas Baekdal
7 years
Journalists, please print out this quote from Sherlock Holmes and hang it on the wall in your newsroom.
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@baekdal
Thomas Baekdal
2 years
During this pandemic, I have come to learn about two different kinds of health experts (in my country). The first type of health experts are those used by the media, are very inconsistent, and who have no solution to preventing spreading the virus. It's just ¯\_(ツ)_/¯
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@baekdal
Thomas Baekdal
5 years
We need to bring back floppy disks as a metric of how big a web page is. I just visited AdAge, and their pages are 15 MB in size ... or about the same size as Windows 3.11. To see one article (with ads), you are downloading the equivalent of an entire operating system. ;)
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@baekdal
Thomas Baekdal
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@baekdal
Thomas Baekdal
4 years
Via @laurabrown99 The most obvious but only one of the devastating passages in ‘Why the Pandemic is So Bad in America’ by Ed Jong in @TheAtlantic
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@baekdal
Thomas Baekdal
2 years
Now, some of the largest newspapers are trying to undermine the integrity of the foreign experts who are criticizing the Danish numbers:
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@baekdal
Thomas Baekdal
2 years
“The British variant is not worrying”, ‘Delta is not worrying”, and now “Omicron may not be so bad, so, let’s just wait and see what happens once more people are infected by it” Not to mention how many who have said: “Oh we should just learn to live with this”
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@baekdal
Thomas Baekdal
2 years
So let's do a little fact-checking. What is the number of cases of people hospitalized *with* and not *because* of COVID. Well, according to SSI (the Danish CDC). Well, according to the latest data (from today), it's 30-40% who were hospitalized because of other reasons
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@baekdal
Thomas Baekdal
2 years
For instance, here is a news article in one of the largest Danish newspapers basically arguing that these foreign experts are wrong because they don't understand the nuances (they do):
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@baekdal
Thomas Baekdal
2 years
This argument has been used by both the politicians and increasingly by the press as to prove that you shouldn't listen to the experts (like @DrEricDing ) :
@SSI_dk
Statens Serum Inst.
2 years
@DrEricDing Dear Eric, Once again we would like to stress that the numbers, you are sharing with your followers, shows deaths with C-19. Not deaths because of C-19. We would recommend that you read our weekly report for more information on the subject:
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@baekdal
Thomas Baekdal
7 years
As Katy Perry just said ... "We will not be silenced!" ... that's your front page headline for every single newspaper tomorrow.
@baekdal
Thomas Baekdal
7 years
This is how the world responds to terrorism. Do you get it now newspaper editors? This is your audience. Do you get it now?
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@baekdal
Thomas Baekdal
2 years
I worry that what we see here is the same as what we did with climate change. In 2007, more than 95% of the climate scientists agreed that the problem was critical and caused by humans… and yet, in the press, we mange to make it sound like it was still unknown for another decade
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@baekdal
Thomas Baekdal
4 years
@heidits Wow, that’s an amazing tweet that really shows how much a zoom lense can compress things. And yes, this has sadly been a problem in many countries. I’m glad to see several newspapers are now pointing it out. 👍
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@baekdal
Thomas Baekdal
5 years
Time magazine cover... vs... Time magazine website.
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@baekdal
Thomas Baekdal
5 years
It's this problem all over again...
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@baekdal
Thomas Baekdal
8 years
Seriously Motherboard? You asked PR what articles to write, and just did what they told you to do???
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@baekdal
Thomas Baekdal
2 years
As a media analyst, however, I also worry about how much this is caused by the press. Are epidemiologists actually all over the place, or are we just finding the ones who are … ‘for balance’?
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@baekdal
Thomas Baekdal
2 years
When newspapers try to optimize their traffic it often leads them to focus on more drama, more problems, scandals, and negativity ...exactly the things what are driving people away from the news. Newspapers often ask why only 10% pay for news. This is why.
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@baekdal
Thomas Baekdal
2 years
Is that really a correct representation of the medical profession? Do 75% believe that masks don’t work, despite the fact the doctors have been wearing masks for as long as viruses have been known? Or is this a skewed narrative caused by the press’ desire to find contradictions?
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@baekdal
Thomas Baekdal
2 years
This is then followed up with several news reports that have explained that: "Only a small part of them [people hospitalized] have been admitted due to covid-19, according to the National Board of Health" A small part...
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@baekdal
Thomas Baekdal
2 years
The Danish Health Authority: People under 50 cannot get vaccinated for COVID. Also Danish Health authority: Long COVID is something you should avoid, so stay at home.
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@baekdal
Thomas Baekdal
2 years
Mind you, there are good epidemiologists too, but what this world needs is a clear direction. It’s been almost two years, and we are still fumbling around as if we have no actually goal or plan.
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@baekdal
Thomas Baekdal
4 years
One thing that many people here in Scandinavia don't understand is 'why' the virus is happening the way it is. Let me explain by comparing Denmark, Norway, and Sweden. (well, mostly Denmark and Sweden)
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@baekdal
Thomas Baekdal
2 years
And we have created a world where those who do believe in science, who do care about others, and who take steps at personal expense to protect others from getting sick ... they are scorned, threatened, and called zero-COVID extremists.
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@baekdal
Thomas Baekdal
2 years
I suspect that reality is actually quite different than we read in the news. That epidemiologists are very focused on stopping the virus as fast as possible, but that focus is contradicted by us in the press by finding the opposite view.
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@baekdal
Thomas Baekdal
5 years
Actually, what is really going on is that a tiny group of people are making a lot of noise, which we in the media then amplify so that it suddenly becomes a problem.
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@baekdal
Thomas Baekdal
4 years
I hate saying this, but I fundamentally believe that news journalism is broken. Let me give you an example:
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@baekdal
Thomas Baekdal
7 years
@teroterotero Yeah... that's just totally insane ;)
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@baekdal
Thomas Baekdal
2 years
I don't understand the fascinating so many have with offices. One of the most important things I discovered when I started working from home was how much more work I get done.
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@baekdal
Thomas Baekdal
2 years
I could be wrong, though. I could be wrong about any of this. I just find it really strange to see so many articles interviewing medical professionals arguing for inaction. I mean, look at the graph.
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@baekdal
Thomas Baekdal
3 years
I want to tell you a personal story. What Naomi Osaka explains here is 'me' ... This is how I feel every time I have to do a conference, an interview, a presentation, or a lecture. And it's why you don't see me in public. Let me explain (thread)
@naomiosaka
NaomiOsaka大坂なおみ
3 years
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@baekdal
Thomas Baekdal
6 years
Worth repeating: This is not a good editorial balance.
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@baekdal
Thomas Baekdal
2 years
This has led to the completely insane situation that: 1: Very often when I talk with someone, they are completely misinformed about the pandemic because of what they read in the news. 2: Newspapers (in Denmark) are not the place to get informed about COVID.
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@baekdal
Thomas Baekdal
3 years
So many newspapers and magazines sell subscriptions like this: (hint, this is a terrible way to sell anything) You don't sell something by just telling people to buy it. You sell the value that it provides, and you need to explain and demonstrate that value.
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@baekdal
Thomas Baekdal
2 years
The other group of health experts is everyone else, who looks at the data, analyzes it, understand the numbers, the trends, the patterns, etc ... and who has been very consistent throughout this pandemic.
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@baekdal
Thomas Baekdal
2 years
As a media analyst, this is painful to write. I love journalism. This is my industry we are talking about. But, we are at a point right now where, if I want to get informed, I turn to more accurate sources than the news.
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@baekdal
Thomas Baekdal
2 years
As a media analyst, I cannot express how concerned I am about this. What we seem to be doing in the press is not to inform the public, and help create solutions. But instead, just tell people "what they want to hear".
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@baekdal
Thomas Baekdal
2 years
If you show people this graph of the rapidly increasing rate of hospitalized people, people will respond with whatever opinion they have, discarding the data completely. This is where we are today. There are no facts anymore, just the opinion that each person has.
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@baekdal
Thomas Baekdal
2 years
Take something simple as masks. Last year, after researchers looked through all the evidence and found masks to work, the newspapers went out to find people like this who could contradict the findings.
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@baekdal
Thomas Baekdal
2 years
Calvin was ahead of his time... this strip is from 1995. today you can get paid $100 million for this ;)
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@baekdal
Thomas Baekdal
4 years
Every single month we see yet another person claiming that micro-payments will 'solve' things for the media. And the argument we often hear is this: Only 4-5% are willing to buy a subscription, whereas (in studies) 30-45% say they are willing to use micro-payments. [thread]
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@baekdal
Thomas Baekdal
2 years
Not only that, predictions of this second group have proven to be very accurate (the data matches what they say, even months afterward) whereas the experts in the media are often completely wrong.
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@baekdal
Thomas Baekdal
5 years
Newspapers: YouTube and Facebook need to get their act together in moderating their content to prevent would-be terrorist to get inspired. Also newspapers: Here is the terrorist's manifesto. Here is who he was inspired by. Here is a profile of him. Here is a bunch of pictures.
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@baekdal
Thomas Baekdal
4 years
2020 explained:
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@baekdal
Thomas Baekdal
2 years
I wish the newspapers would focus less on Russian gas, and so much more on speeding up ways to not need it. This is what we need right now. A European push to dramatically shift the way we heat our houses. We have the tech, but we need to scale up the infrastructure.
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@baekdal
Thomas Baekdal
3 years
The Daily Mail publishes an article about how Google and Facebook is tracking you, and how scary that is. But, as I pointed out in my newsletter a while back, news sites like the Mail Online is far, far, far worse when it comes to tracking:
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@baekdal
Thomas Baekdal
2 years
So you are still far more likely to get COVID today than during the 1st or 2nd wave, and if you are in any way immune compromised, or have some other problems that puts you at risk, 'living with COVID' has turned your social life into a 'no-go'. It's insanity!
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@baekdal
Thomas Baekdal
2 years
Today was a dark day in Denmark. The people who say that other people don't matter won, and they have now been given their 'freedom' to continue to spread the virus and just let others die.
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@baekdal
Thomas Baekdal
5 years
Traditional media: Young people have no attention span, so we shouldn’t make any content longer than a few minutes long. Twitch streamers: Uh... we regularly do 4-6 hour streams, and our audiences love it.
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@baekdal
Thomas Baekdal
2 years
Twitter is the only social platform that I still use, and there is so much good in it. Every day I have many wonderful interactions with people here. But a Twitter owned by Musk is so abhorrent to me that I don't feel like I can be a part of it. This makes me absolutely furious!
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@baekdal
Thomas Baekdal
4 years
One of the heroes of the world, @_HannahRitchie is manually converting the COVID-19 WHO data into actual CSV data files that you can download:
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@baekdal
Thomas Baekdal
2 years
But despite this, we are constantly being told that the pandemic 'is over'. No, it's not fucking over ... the only thing that has really changed is that people have stopped getting tested. If we look at the sewer data (the red line), it has barely dropped yet).
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@baekdal
Thomas Baekdal
2 years
Let's talk about excess deaths... Recently I wrote a thread about COVID which got a fair bit of attention (link at the end of the thread), and it has been 'interesting' to see how some have tried to defend what we are doing in Denmark. 1/...
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@baekdal
Thomas Baekdal
2 years
But worse of all, we turned COVID into an opinion. Every day, we asked, "what do you think?" ... and then we reported that one person think this and another person think that. Every single day.
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@baekdal
Thomas Baekdal
3 years
@dangillmor @mathewi Every time I see things like this, I'm reminded by this study from 2020
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@baekdal
Thomas Baekdal
5 years
This 'behavior' is the single biggest reason why the media industry is struggling. You are all stealing from each other so that every newspaper ends up writing the same stories. But sure, Google should pay, but you are okay with publishers doing this? Come on!
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@baekdal
Thomas Baekdal
6 years
Read this thread. I discovered the same thing when I decided to using blocking as a filter. It made it a lot easier to get a wider perspective.
@Noahpinion
Noah Smith 🐇🇺🇸🇺🇦
6 years
1/One of the most wrongheaded and persistent ideas floating around on social media is the idea of an "intellectual bubble".
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@baekdal
Thomas Baekdal
4 years
So, I ask you again, newspapers. What impact did your headline have? You very strongly indicated that this death was linked to the vaccine. But in your story, you tell people that no such link exist. But you also know that most people will only see the headline.
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@baekdal
Thomas Baekdal
5 years
The collective feeling from Europe about Brexit is this. You might notice, for instance, that European newspapers don’t actually cover it that much. It’s not that we don’t care, but that we all know what the outcome will be. So...we are just waiting and trying to do other things.
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@baekdal
Thomas Baekdal
2 years
I refuse to accept this reality. I became a media analyst because I believe in the concept and importance of journalism. When we uncover wrongdoings and hold those in power to account, I believe we do all of that because we care.
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@baekdal
Thomas Baekdal
8 years
Something to think about /via @LibyaLiberty
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@baekdal
Thomas Baekdal
2 years
Note to people on Twitter: Nuclear power plants are many, many, many, many, many, many times safer than they were during the Chernobyl era. A fire in a building is not likely to blow anything up.
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