🚨 UNREAL MOMENT ALERT!🚨 Earlier this year @Google asked me & a few others to share our thoughts about how AI will impact search ads in a series of videos. You read it right. GOOGLE! 😲 The first episode is out now, watch below 👇🏾 #ppcchat #SEO https://t.co/6U4YQqzEwU

Fantastic end to another #BrightonSEO with the awesome @iPullRank 🔥 @brightonseo

Wow..I wonder what this means for those working in the industry and Google now.

I've seen this screenshot no less than 10 times this week on LinkedIn, and not once has anyone credited Mike or smec for the work put in. The desperation for engagement is baffling.

AI Mode just landed in the UK. Excited to get hands on. If you haven't diversified your traffic sources, you could be at risk of being left behind. https://t.co/j2Qk5Il5pt

Witnessed Usyk showing his greatness again in person. No shame for DDD, there is nobody anywhere near Usyk. What a fight. #UsykDubois2

Link*dIn this morning, full of the same Google Trends screenshot and very similar takes on the #AstronomerCEO and #Coldplay drama. 😂

Marketers in the US: "Look at all of these cool new AI features!" Marketers in the UK: "Nothing beats a Jet2 holiday!" #IYKYK

Very much looking forward to @Moz Sip and Search. Looks like a great panel, West African cuisine, and hosted by the brilliant @chimammeje!

Should go without saying, but people should be *extremely* cautious about taking advice on leveraging AI Mode for their brands from those in the UK who've not used it first hand. Major ⛳⛳⛳

Most of the ads I'm seeing on social media now are from the same one or two SEO tools, which centre their whole messaging around taking a dunk on another tool. Why not just focus on your USP? Sometimes, simplicity is better.

Organic reach on LI has absolutely flatlined. Anyone else seeing the same?

A lot of the industry is realising the value of Digital PR, certainly when it comes to AIOs, etc. However, many aren't questioning why some companies are still giving individuals/teams link targets. It was never a volume game.

Interesting point from @siliconvallaeys - "Quality Score becomes a little less visible with all of information that Google is pushing on to use, but it still matters." #ppcchat #PerformanceMCR

I'm at #PerformanceMCR today soaking up some #ppcchat wisdom. Do say hi if you're here! 👍🏾

Hold on, all it took was LI to start showing three week old posts, and now everyone is back here again?!

I fear we've passed the point of no return with AI generated content. A lot of things I'm reading daily I'm second guessing, and when checking, they display one or more telltale signs of likely not being written by a human.

I'm at #recommerce25 today giving a session alongside legends such as @CrystalontheWeb and @aleyda ! Great to be back in London. 🇬🇧

Not a big fan of the latest Android update/OS. Search bar has moved and there's no way to restore it. A quick Google shows many others share the same frustration. Classic example of not understanding customers and moving things for the sake of differentiation.

That episode of #TheLastOfUs2 was breathtaking. I've played the games, I knew what was coming, and it absolutely delivered. Bella Ramsey, Pedro Pascal, Kaitlyn Dever - take a bow, all incredible performances. Visually stunning scenes, emotive music, and top tier acting. Wow.

I wonder how often AIO pulls in incorrect information these days - does anyone track this? Example below, conversational query regarding changes at Disneyland Paris, information pulled from official website lists changes being made in California. #SEO