There are only two ways to ATTRACT customers. One, to have them WANT your product. Two, to have them NEED your product. The first way is based on evoking DESIRE among customers. The second way is based on PERSUADING customers. Most businesses use both ways to attract customers.

https://t.co/wdNIR5h9eN

Highly nuanced takes on US-GTM (🇮🇳<>🇺🇸) for first-time Indian founders. 👇 Here's a link to Anurag Wadehra's (@awadehra) practical nuances on US-GTM written for @BlumeVentures in which he answers many fundamental questions on accomplishing the US GTM journey for first-time

We also take a step towards PMF and how to find it in the US market when selling from India. @awadehra, a renowned growth advisor has you covered with his deep insights into the dos and don'ts for Indian SaaS cos trying to find fit in the US market.

While the entire tech-twitter was busy deciphering the drama that is unfolding at OpenAI's office, @BlumeVentures decided to drop a diamond. They published a detailed work on 0-$1Mn (cross-border) journey for Indian start-ups . I read the entire report and agree with each and

Excellent resource from @BlumeVentures and @awadehra! Helped us have a very thoughtful and deep discussion on our own PMF. (Along with Anurag's PMF worksheet) https://t.co/rbXa02vm4g

If you are a SaaS startup from India with aspirations to expand to the US, you would do well to read this. Exceptional post from @awadehra who is emerging as a leading US GTM / PMF Whisperer for Desi SaaS startups. Key highlights below. https://t.co/M4zS5tK4F8

How to Do Great Work:

I hope you've found this thread helpful. Follow me @awadehra for more. Like/Retweet the first tweet below if you can:

In summary

Key sharp questions to answer

Different value frameworks for each

Archetype for biz platforms

Archetype for IT apps

Archetype for business apps

Three steps

There is no such thing as a B2B "customer"

But how do you apply this insight when you have multiple personas in the B2B landscape? Customer is the foundational factor in finding PMF. Here is a framework on how to figure out your HUNGRY CUSTOMER, especially in complex B2B businesses

Who is your HUNGRY CUSTOMER? Founders! You may be proud of your product but…customers don’t care about your product. They only care to solve a BURNING PROBLEM they have. And how your product solves it To deliver a CLEAR-CUT VALUE proven With a MEANINGFUL METRIC

I hope you've found this thread helpful. Follow me @awadehra for more. Like/Retweet the first tweet below if you can:

For similar ideas, subscribe to Growth Matters newsletter;