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Auren Hoffman Profile
Auren Hoffman

@auren

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Following
42K
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CEO, NQB8. GP, @FlexCapital. fmr CEO, @LiveRamp. loves: crazy ideas, weirdos, and email. host: @worldofdaas podcast. reading: @AurenReads

Washington, DC
Joined November 2006
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@auren
Auren Hoffman
13 days
launching Weekends & Nights — for obsessed builders who are currently employed and want to start a company. one-month sprint (weekends + nights) outside DC this January. all costs covered by NQB8. I’ll be working alongside you. link below to apply (is highly selective)
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@auren
Auren Hoffman
13 hours
the best job search hack? Quit first. make the search a full-time job.
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@auren
Auren Hoffman
1 day
20s: soccer and basketball 30s: singles pickleball 40s: singles tennis 50s: doubles pickleball 60s: doubles tennis 70s: golf 80s: ?
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@auren
Auren Hoffman
2 days
YieldClub is super cool. we need more fintech companies like this!
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@auren
Auren Hoffman
2 days
a hierarchy of platforms for startup founders: Google Meet (potentially fundable) Zoom (a little less fundable) MS Teams (likely pass) Webex (automatic pass)
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@auren
Auren Hoffman
2 days
from now on, only working with engineers like this
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@auren
Auren Hoffman
2 days
the only way to increase NPS significantly is to make the product better for the customer. That doesn’t mean that the product gets better for every customer at once. It probably won’t. The goal should be to make the product better for groups of customers at a time.
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@auren
Auren Hoffman
2 days
Microsoft is to IBM as OpenAI is to Microsoft
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@auren
Auren Hoffman
3 days
envious of people who can enjoy something without immediately thinking about how to scale it. I can’t even eat at a good restaurant without wondering about its unit economics
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@auren
Auren Hoffman
3 days
@vxanand says Clay customers are using AI to tally cars in parking lots, count chimneys on rooftops and analyze music venues for licensing as proxies
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@auren
Auren Hoffman
3 days
one underrated consequence of AI: if no one is selling the dataset you want to buy, you can finesse it out of existing data
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@auren
Auren Hoffman
4 days
interesting stat from @vxanand: most contact data decays 2-4% per month. (job titles, emails etc.) if you can see the average age of data or the date of last update, that will tell you a lot about how accurate it is
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@auren
Auren Hoffman
4 days
as a data company, it’s very hard to get premium on quality. buyers don’t believe or don’t understand why your “same” dataset costs more than a competitor.
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@auren
Auren Hoffman
4 days
answer always is: 10x what i have
@YoniSmolyar
Yoni Smolyar
4 days
how much money do you think is enough?
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@auren
Auren Hoffman
4 days
New billion dollar business idea: SecondChew
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@auren
Auren Hoffman
4 days
cold emails are still massively under-rated (and rarely done well) there’s no template ... as long as you’re communicating genuine value and insight send someone content that they want to receive and the email goes from annoyance to something they are super psyched about
@auren
Auren Hoffman
6 years
Cold email lesson #234: make it clear why you are emailing the person. don't just ask to grab coffee. make sure the person knows clearly why you are reaching out and what the benefit is to them.
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@auren
Auren Hoffman
4 days
great hiring insight from @vxanand: hire people who have NEVER done the job before. not "moved from big tech to startup" -- literally never done it. smart people + fresh eyes > experience when the game is changing this fast
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@auren
Auren Hoffman
5 days
the rare person that is interesting AND reliable...
@itsolelehmann
Ole Lehmann
6 days
i'd bet my entire networth on the emergence of a billion dollar non-ai social network soon it's the most obvious anti-trend rn
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@auren
Auren Hoffman
5 days
if you have a great product that could be used by multiple roles in an org, usage based pricing is usually way better than seat based eliminate barriers to adoption and users will pay you more than they will via expensive seat based pricing
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