
Auren Hoffman
@auren
Followers
66K
Following
42K
Media
1K
Statuses
19K
CEO, NQB8. GP, @FlexCapital. fmr CEO, @LiveRamp. loves: crazy ideas, weirdos, and email. host: @worldofdaas podcast. reading: @AurenReads
Washington, DC
Joined November 2006
launching Weekends & Nights — for obsessed builders who are currently employed and want to start a company. one-month sprint (weekends + nights) outside DC this January. all costs covered by NQB8. I’ll be working alongside you. link below to apply (is highly selective)
8
3
66
the best job search hack? Quit first. make the search a full-time job.
5
0
8
20s: soccer and basketball 30s: singles pickleball 40s: singles tennis 50s: doubles pickleball 60s: doubles tennis 70s: golf 80s: ?
6
0
5
YieldClub is super cool. we need more fintech companies like this!
3
5
13
a hierarchy of platforms for startup founders: Google Meet (potentially fundable) Zoom (a little less fundable) MS Teams (likely pass) Webex (automatic pass)
5
0
7
the only way to increase NPS significantly is to make the product better for the customer. That doesn’t mean that the product gets better for every customer at once. It probably won’t. The goal should be to make the product better for groups of customers at a time.
3
2
14
envious of people who can enjoy something without immediately thinking about how to scale it. I can’t even eat at a good restaurant without wondering about its unit economics
11
1
61
one underrated consequence of AI: if no one is selling the dataset you want to buy, you can finesse it out of existing data
3
0
10
as a data company, it’s very hard to get premium on quality. buyers don’t believe or don’t understand why your “same” dataset costs more than a competitor.
12
0
29
cold emails are still massively under-rated (and rarely done well) there’s no template ... as long as you’re communicating genuine value and insight send someone content that they want to receive and the email goes from annoyance to something they are super psyched about
Cold email lesson #234: make it clear why you are emailing the person. don't just ask to grab coffee. make sure the person knows clearly why you are reaching out and what the benefit is to them.
4
0
25
if you have a great product that could be used by multiple roles in an org, usage based pricing is usually way better than seat based eliminate barriers to adoption and users will pay you more than they will via expensive seat based pricing
0
0
3
super sharp stuff for anyone in go to market 👇 https://t.co/ezkGldbuCJ
worldofdaas.com
Why Cutting-Edge GTM Teams Are Moving Away From Traditional CRMs
0
0
9