Juliana Casale
@attackofthetext
Followers
5K
Following
17K
Media
4K
Statuses
17K
Founder @waterballoonco 🎈| Freelance marketer | Forbes 30 under 65 | Quite happy in Toronto, actually
🇺🇸 in 🇨🇦
Joined February 2011
It’s been nearly a year since I decided I was going to build the seltzer brand I always wanted to see on shelves. As I prepare to soft launch this week (!) a few things I’ve learned: 1. Ask stupid Qs 2. Shoot your shot 3. Relationships are everything 4. You’ll never feel ready
I’ve been daydreaming about starting my own DTC brand for years, started writing out a strategy the past couple weeks and it’s starting to feel achievable. Does anyone who’s been there want to try to talk me out of it? If I do pull the trigger I want to go in with my eyes open.
10
2
35
Since it’s been a minute - here’s an update on where we’re at: - Nearly sold out of our second batch & finalizing a contract w/a much bigger co-man - In 5 stores across the GTA w/2 more on the way - Auditioned for Dragons’ Den 🤞 - Fourth flavor & rebrand in the works!
0
1
1
Just got back to TO after a whirlwind few days in Maine. The drive was a very loooooong 10 hours with our baby and toddler, but worth it. Seeing old friends interact with my kids for the first time was so lovely.
0
0
4
So @attackofthetext sent me a case of @waterballoonco’s soda water. Finally tried the Mango. Pretty tasty!
5
1
9
Big news this week: I’m now shipping @waterballoonco to the US 🎉 Considering this all started w/a tweet asking if I should launch a seltzer brand, it feels especially cool to announce expansion from Canada-only delivery here. You can place an order at https://t.co/IcWPcuNBU2!
balloonwater.com
Meet your new favourite sparkling water. Balloon comes in mango, green apple, pink lemonade, lychee and fruit punch. Each flavour uses a hint of real sugar and tastes amazing. If you're looking to...
4
3
18
First popup market at @westelm is in the books! It felt amazing to sample & sell @waterballoonco in such a beautiful environment. Many thanks to the 109 Atlantic Ave location in Toronto for featuring local businesses ❤️
0
0
8
This year I’m celebrating #CanadaDay by stuffing an Igloo cooler full of @waterballoonco + other tasty regional snacks and giving it away to one lucky Canadian! You can enter to win here 👇 https://t.co/q40RaVC4x4
0
0
0
That feeling when you worked really hard for months on two massive marketing projects, and one rolled out successfully and you have a tiiiiiiny bit of breathing room until the other is about to go live.
5
0
27
I wrote a semi-viral post on LinkedIn yesterday admitting I’d made zero sales of @waterballoonco last month. It got 8K impressions 🤯 It also resulted in sales! If you’re struggling, take this as a sign to share your story. People want to help. https://t.co/sRclQ2EAo4
linkedin.com
"How's your sparkling water business going??" To be honest, I wince whenever someone asks me this. The painful truth is (and I'm cringing as I type this), I haven't made an online sale in weeks. I...
1
0
5
First time in Vancouver & having a blast at the CHFA trade show 🤗 Spent yesterday walking the floor, handing out @waterballoonco; will be helping a founder friend rep her brand today from 12-3. Stop by the Popoff booth in Incubator Alley to say hi if you’re here!
0
1
6
This week is the *~unglamorous~* part of being a founder where I pack boxes every night & make sure the shipping labels will make it through customs. Looking forward to the fun part (people getting/drinking @waterballoonco!) My test shipment already got a rave review 🥰
1
0
14
Not gonna lie, this is the best Christmas present ever.
13
3
71
This afternoon was my first time demo-ing @waterballoonco! Despite the cold and relocating inside due to a surprise rain shower we had a great time. It’s been awesome to see non-friends & family enjoying/buying it ❤️
1
0
15
At this point I need to spend a full day wrangling my inbox into submission
1
0
2
So surreal seeing people drink my product 🥹
We’ve had a few beta testers try green apple - so far the reviews have ranged from “Mm, that’s good” to “ooOOOh!”
0
0
2
I’ll admit I was tempted to skip tonight, but I rallied even though I was tired, brought the cans and business cards. So glad I went.
1
0
2
Just got home from a founder dinner where the Food & Grocery category manager at a key retailer was in attendance. Luckily I brought samples, and she loved it. I have an invitation to bring more by the head office once I’m done producing all the SKUs. THIS IS SO COOL YOU GUYS.
3
0
20