1/5 Gandour, one of the most iconic brands in the Middle East, turned to us at Tarek Atrissi Design to revamp their historic Arabic wordmark - a logo first introduced in 1857. A heritage brand with deep emotional resonance, Gandour has been part of people’s lives for generations

2/2 The selection of work featured included some of the projects most dear to our heart, designed over the years in various disciplines such as branding, poster design, packaging, type design, book design, identities, and Arabic logo adaptation.

1/2 Japan’s most celebrated design magazine, IDEA, published a 10-page article about our studio, Tarek Atrissi Design, and featured our artwork on the cover of their latest issue.

On the cover of IDEA magazine! Japan’s most iconic design magazine! For their special Arabic design issue, IDEA invited us at @atrissi to create the visuals for the cover, section openers & back cover. They also published a full 10 page feature on our studio inside the issue.

Thrilled to be invited as a jury member at the Hiiibrand Awards 2025- joining a distinguished panel of 11 international experts. Focused on branding & design value, Hiiibrand Awards celebrates exceptional brand practices & design excellence.

Waw Meem: a new addition to our font collection, now available at https://t.co/buEJkoH5KY An ultra display typeface built for dramatic headlines, bold branding & contemporary cultural expression. The Latin includes 3 stylistic sets for a different degree of relation with Arabic.

Designing for voices from Gaza carries a special kind of weight. “The Man Who Looked Behind” is a collection of literary stories by Amer Almassri, published in Dutch by Jurgen Maas publishers Amsterdam. A publication we were proud to design at @atrissi https://t.co/OlrFMBQfxl

Honored to be invited to be a jury member for the 2025 Taiwan International Student Design Competition, the world’s largest of its kind. Design students & recent grads: don’t miss this chance to shine. Prize pool up to $130,000. Theme: Diversity. More on: https://t.co/UW59qCcTWA

I’m featured in the latest issue of ArabAd Magazine! A look at my personal journey with design & some of the projects that shaped our path at Tarek Atrissi Design Studio. Grateful to see it all in a magazine that has been championing creativity in the Middle East for years

Nothing better than designing for a design museum. And where better than the Netherlands? We are mega-excited at Tarek Atrissi Design to be starting a new collaboration with the Design Museum Den Bosch in Holland 🇳🇱🧡. Exciting things ahead!!!

5/5 The new wordmark is already in use across a wide range of product packaging, retail environments, signage at food fairs, and brand communications.. Core Gandour Arabic wordmark concept and design by Tarek Atrissi Design / Final detailing and refinements by TwoThirds

4/5 We explored Gandour’s rich archive, embarking on a long process of sketching & design exploration to redraw the wordmark with fresh proportions & rhythm, embracing contrast rather than uniformity. The Latin & Arabic now sit side by side distinct in character yet fully in sync

3/5 Over the years, redesigns had either leaned too far into matching the Latin script or lost the charm of the calligraphic roots. We struck a careful balance — reviving authenticity, enhancing legibility, and honoring cultural familiarity.

2/5 Our task: bring back the soul of the original Arabic calligraphy, make it legible and modern, and create visual harmony with the existing Latin wordmark- a delicate Arabic typography and bilingual logo adaptation challenge.

Nothing is more exciting than finally holding in my hands a book we’ve worked so hard on designing. This wonderful publication, designed at Tarek Atrissi Design for the Mahmoud Kahil Awards in Beirut, Lebanon, is finally here -fresh from the printing press https://t.co/iMzlYa2mLE

3/3 The best part of this project was seeing Beirut being Beirut again: celebrating culture, creativity, & beautifully alive. The other exciting part of this project was integrating the wonderful illustration work of some of the award-winning artists into the identity we created

2/3 This year, for the 10th anniversary of the awards, we created a typographic visual identity, designed the annual book containing the awarded work; the posters & banners promoting the event; as well as the lettering & graphics used in the exhibition design & digital promos

1/3 The visual identity we have designed at Tarek Atrissi Design for the Mahmoud Kahil Awards in Beirut, Lebanon. The awards celebrate, annually, excellence in comics, illustration, and editorial cartoons by artists from all over the Arab world.

2/2 The series included a course on bilingual publication design and an introduction to Arabic type design course. #designeducation #saudiarabia

1/2 From the design studio to the classroom — passing it on is the real joy. Loved running this recent series of courses at the iconic Ithra Museum with a super talented and motivated group of designers.