
Christopher How
@askchrishow
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Strategically leveraging MarTech to propel growth and innovation for businesses.
Singapore
Joined August 2009
Choose your MarTech sidekicks wisely. Not every MarTech tool is your sidekick. Read more 👉 #Newsletter #SetClearMetrics #ChooseSidekicksWisely #EasyTrainingMaterials #SavvyBusinessMoves #MeetsBusinessGoals #AmplifyBusinessStrengths #BusinessGoals
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Implementing a CDP?. Start with clear goals, focus on data quality, and train your team for successful integration. Read more 👉 #CDPImplementation #DataStrategy
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Additionally, Kadence integrates seamlessly with popular caching plugins, such as WP Rocket and W3 Total Cache, further enhancing your website's performance. Read more 👉 #kadencewp #wordpress #ContentManagementSystem.
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Integrating and optimising your MarTech stack is a critical step in leveraging the full potential of your marketing tools and platforms. Read more 👉 #FractionalMartechAdvisor #MarketingGoals #Business #MakeDataDrivenDecisions #ChiefMarketingOfficer
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What business goals and KPIs do you set for your flash sale?. Check out my guide to learn more. Read more 👉 #Newsletter #SolvedRutledgeSProblem #RemainFullPrice #PerformanceMarketingCampaigns #ConsumerTechMarket #ImprovedInventoryManagement
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By leveraging the right MarTech tools, implementing effective CLV strategies, and continuously measuring and analyzing results, businesses can unlock the true value of their customers and drive long-term growth. Read more 👉 #martechj
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Automation and onboarding software can significantly enhance the efficiency and effectiveness of your customer onboarding process. Read more 👉 #MarketingAutomation #CustomerOnboarding #ReduceChurn #AutomatingRepetitiveTasks #NetPromoterScore.
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By leveraging APIs, you can integrate different applications within your MarTech stack, enabling seamless data flow and collaboration. Read more 👉 #Automation #CustomerRelationshipManagement #ImprovedCustomerExperiences #SocialMediaManagement
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"With APIs, your SaaS solution can tap into the functionalities of popular tools or services by providing connectors to allow your users to benefit from a comprehensive ecosystem and a more efficient workflow automation." #LeveragingApis
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Low engagement rates: If you notice low engagement rates during your warm-up process, review your email content, subject lines, and personalisation efforts. Read more 👉 #EmailWarmUpStrategies #MarTech #InternetServiceProviders #EmailServiceProviders
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By evaluating and comparing different email and marketing automation tools based on these factors, you can make an informed decision that aligns with your business needs and goals. Read more 👉 #MarketingAutomationTool #MarketingResults
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By following these best practices, businesses can streamline their MarTech stack and unleash the full potential of integration and workflow automation solutions. Read more 👉 #IntegrateWorkApps #Zapier #Workato #Automation #AutomateRepetitiveTasks.
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Overcoming the obstacles associated with building a good Marketing and IT partnership for MarTech requires a strategic approach that emphasises collaboration, communication, and mutual empowerment. Read more 👉 #Martech #MarketingAutomation
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MarTech is evolving, and so should you 🌐. Stay ahead of the curve by keeping up with the latest trends and tools. Explore how to stay competitive in MarTech. Read more 👉 #MarTechTrends #DigitalMarketing
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Choosing a CDP?. Consider integration, scalability, security, and user-friendliness to find the perfect match for your business. Read more 👉 #MarketingAutomation #CustomerDataPlatforms #TargetedCampaigns #SocialMediaEngagements #SocialMediaPlatforms
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Add functionality with plugins: Kadence seamlessly integrates with popular WordPress plugins, allowing you to enhance your site's functionality with ease. Read more 👉 #kadencewp #wordpress #ContentManagementSystem
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They can evaluate your current MarTech stack, identify gaps or redundancies, and recommend the best solutions to help you achieve your marketing goals. Read more 👉 #FractionalMartechAdvisor #MarketingGoals #Business #MakeDataDrivenDecisions
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Extending your flash sale duration can be detrimental for your campaign. Read more 👉 #Newsletter #SolvedRutledgeSProblem #RemainFullPrice #PerformanceMarketingCampaigns #ConsumerTechMarket #ImprovedInventoryManagement #ImproveInventoryTurnover
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Data analytics: MarTech tools enable businesses to collect, analyse, and interpret large volumes of customer data – demographic data, behavioral data, transactional data, etc. Read more 👉 #martechj #AutomateMundaneTasks #DeliverPersonalisedExperiences
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In this article, we will explore the key strategies that will help you create a seamless and engaging experience for your customers from the moment they embark on the customer onboarding process. Read more 👉 #MarketingAutomation #CustomerOnboarding
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