What's this man's anti-aging secret? . With each passing year, he looks better & better, doesn't he?

THE KITTY COUCH. This is a creative product use case by Sleepyhead. But beyond the novelty, would you consider buying one of these if you're a pet parent?. It looks more like a brand collab idea (with @Supertails_IND) though than a serious new product launch. Did you like it?

An interesting Friendship Day Insta grid I came across. Simple, yet does the job. And literally places the product in the centre. Have any Friendship Day content pieces caught your eye?

I have no idea what the Facebook algorithm has been smoking. Do you?

The astonishing stats of an astonishing series. Filled with records, overflowing with passion and emotions. Sport at its best.

TURNING A SERVICE INTERACTION INTO A SALES OPPORTUNITY . I booked a service request for a Samsung product. But even before I received a text confirming my request, I received a request to receive a discount code for a new product. Quite a way to cross-sell a customer, isn't it?

No, I don't have any lessons in management or self belief inspired by Siraj to share. But if you believe your brand isn't everything it can be, speak to me and I'll help you make it reach its full potential.

At a time when Gen Z is leaning towards AI apps as a confidant, mental health counsellor and even relationship partner, a university launching an app seems like a good CSR & brand building initiative. Except that the app isn't on the Play Store!. What a waste of a big splashy ad.

Spotted Housefull 5 on OTT. Said let's watch it for 10 minutes. Ended up watching over an hour (will complete it in a day or two). Quite the laugh riot. It's senseless and incredulous, but entertaining nonetheless. Only wish the female cast weren't made to dress as bimbettes.

Shubman Gill has a smashing series with the bat & becomes the top scoring Indian captain in a series & 2nd highest scoring captain after Don Bradman. He narrowly misses out on surpassing Gavaskar's 774 runs in a series. Gavaskar's runs amazingly came in his debut series in '71.

One for the tax filing season.

@aparnaswarup @sm63 Fyi, in case you're a fan of these two & the crop of stars who belie age.

Stumbled across Hunter 2 on Amazon Prime. What a watch. Entertaining & fun. Watch it for the amazing swag of these two. At 60+, both are really rocking. Fabulous costume design adds to their josh. Good direction & interesting cinematography add to the production quality.

The Bikanervala take on the popular Maharashtrian snacking staple, bakarwadi. Wonder why they are using the reference frame of matthis/ mathris though. It's not like bakarwadi is totally unknown, is it?

31 ways to make yours an awesome August.

BLINK & YOU COULD MISS THE INCONSISTENCY. Did you spot what I'm referring to?. Awards for the previous years as World's Strongest Hotel Brand are listed starting with the most recent year. But awards as India's Strongest Brand have the oldest award listed first. Bit un-Taj this

The brand name and the branding unit both caught my eye. I wondered about the choice of 87, a number as the brand name & if it's to do with the pincode of where it comes from. I was surprised to discover it's a private label by Ratnadeep, the supermarket chain. Did you like it?

Spotted this simple, smart public toilet sign to indicate if it's occupied or vacant. Much better than the tiny Occupied/Vacant signs in door knobs, isn't it? . Wonder why more public toilets don't use these. The electricity cost of CFL bulbs will be negligible.

I'm seeing plenty of posts & outrage about Swiggy's cultural & religious tone-deafness to use this message. Now waiting for the flood of responses that say this was deliberate & a brilliant way to get the post shared widely. Memefication of ideas is becoming endemic, isn't it?

Creating an additional revenue stream through smart marketing to a captive audience. Attendants usually spend hours in a hospital. This offer smartly turns latent demand fm a passive audience into revenue. At no extra cost. Beats the top performing lead gen campaign, doesn't it?