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Armand Farrokh Profile
Armand Farrokh

@armandfarrokh

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I run the #1 sales podcast and post the nuggets here. My newsletter ⬇️

New York
Joined September 2014
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@armandfarrokh
Armand Farrokh
3 months
I can turnaround the vast majority of SDR teams by:. - Mandating 200 dials per week.- Opening the call with personalization.- Pitching a problem, not a solution. Half the battle is a good script. Half the battle is simply raising the standard.
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@armandfarrokh
Armand Farrokh
3 months
Sales Leaders: Hard work is overrated. A pure “grinder” gets you:. - 500 cold calls to C-tier accounts.- 500 cold calls to the *wrong* people at A-tier accounts.- 500 cold calls that *sound good* but lead to trash pipeline. Can’t think? Won’t work.
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@armandfarrokh
Armand Farrokh
3 months
Bad week on the phones?. I ask the same 2 questions every time:. 1. Was it a volume, connect rate, or set rate issue? .2. What can you do to fix it?. Use metrics to identify the problem. Do not throw crap at the wall.
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@armandfarrokh
Armand Farrokh
3 months
You can say some really stupid stuff on a cold call… and get away with it because you’re saying it with confidence. The words you say matter far less than how you say them. Strong and wrong > weak and meek.
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@armandfarrokh
Armand Farrokh
3 months
Ask 5 sales reps what their product does. You will be lucky to understand 1. Nobody wants your single source of truth, an optimized business process, or a leading provider of a product they never asked for. Pitch problems. Not solutions.
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@armandfarrokh
Armand Farrokh
3 months
You can win 8/10 cold call objections by:. - Laughing.- Agreeing with them.- Removing the pressure of the sale. It’s not about handling the objection. It’s about dispelling the tension.
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@armandfarrokh
Armand Farrokh
3 months
Sellers: If you’re not booking meetings and you’re not changing anything this week…. You might as well write your resignation today. The definition of insanity is doing the same thing over and over again and expecting a different result.
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@armandfarrokh
Armand Farrokh
9 months
In-person meeting?. Never sit down in the lobby. Stand tall and own your space.
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@armandfarrokh
Armand Farrokh
9 months
The #1 insurance producer at my brokerage made a $5M paycheck per year. He said he would mentor *anyone*. The catch? Keep 60, get 80. - Keep 60 meetings per month.- Get 80 referrals per month. A single mentee could keep his pace.
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@armandfarrokh
Armand Farrokh
9 months
Wanna become a sales leader? . Ask yourself these 3 questions first:. 1. Do you know why you're good?.2. Do other people want to follow you?.3. Are you willing to give up money and freedom for those people? . You need a "Yes" to all three.
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@armandfarrokh
Armand Farrokh
9 months
Get ghosted?. - Nudge. - Nudge. - Pushaway. - Pushaway. - Breakup. Start by trying to get a next step. End by trying to get the truth.
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@armandfarrokh
Armand Farrokh
9 months
Sending a breakup email?. Always incentivize. "Just so I know if it makes sense to reach back out, mind letting me know [. ]".
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@armandfarrokh
Armand Farrokh
9 months
[Bad Rep + Good Product] will always outsell [Good Rep + Bad Product] . Every time. Even a rep who eats glue can sell a hyper-PMF transactional product.
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@armandfarrokh
Armand Farrokh
9 months
Top reps out earn Top VPs of Sales. - A Top VP will do 125% on a $500k OTE. - A Top ENT AE will 600% on a $350k OTE. In accelerators.
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@armandfarrokh
Armand Farrokh
9 months
RT @kshenster: 🌟 Personal update 🌟 - Today, I’m thrilled to unveil Chemistry (@chemistry_fund), a new $350M early-stage venture fund I co-f….
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@armandfarrokh
Armand Farrokh
11 months
RT @Stevo4747: #StevosBusinessBook of the Week: Cold Calling Sucks (And That's Why It Works): A Step-by-Step Guide to Calling Strangers in….
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amazon.com
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@armandfarrokh
Armand Farrokh
11 months
The law of diminishing dials. After 5 dials, your connect rate drops below 5%. Move on. (Source: @gong_io data).
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@armandfarrokh
Armand Farrokh
11 months
RT @BrianLaManna_: The 8 Discovery Questions That Got Me to President’s Club. Got featured by 30 Minutes to President's Club on their news….
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30mpc.com
Discovery question framework and examples that get you from average answers to great ones.
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@armandfarrokh
Armand Farrokh
11 months
The key to winning in sales?. Problem before pitch. Any time you pitch without a problem — you are guessing.
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@armandfarrokh
Armand Farrokh
11 months
If someone replies “sure, I’ll take a meeting”. Send a (HOLD) invite immediately. Then send backup times over email. Never drop the baby.
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