Approach Marketing
@approach
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In a crowded world, we help you stand out. We're a national agency that forges brand reputations and influences decision makers.
Columbus, OH
Joined March 2017
Congratulations to @JulieDaub from @approach for ranking in the #Qwoted100 - the best of the best in PR!
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Sommarøy, a new lower-proof spirits brand, enlisted us to help get the word out about their 55-proof vodka and gin. We built a buzz for their #WholeFoods launch with an integrated campaign featuring this collab with influencer Kira West. Learn more: https://t.co/MM0lwO5SD7
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"How can my company shift the perspectives of their target customers?" We get this question a lot, and our recent campaign with @ohiomedicine illustrates just how to do that. Find marketing tactics for spreading the word to your target audience here:
approachmarketing.com
With multiple ways to reach stakeholders, how do you decide which approach will be the most effective? And how do you get people to pay attention, especially if the audience is niche and specialized?
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This fall, @pinsmechco opened its new location in Pittsburgh, and we helped to secure #grandopening coverage including this feature on CBS's Pittsburgh Today Live! https://t.co/Le4NoYNqJK
#ClientWin #PR
cbsnews.com
PTL's Mikey Hood has a story today that's right up her alley! She heads to a new entertainment center in our area -- Pins Mechanical Co.!
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Wishing you the happiest holidays spent with the ones you love.
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A new year means new opportunities to drive results for our clients. Need inspiration for your 2023 plans? We're sharing our top tips on building out a dynamic #communicationsstrategy that has a lasting impact in this post.
approachmarketing.com
To help brands understand where the industry is heading and determine exactly what to prioritize when it comes to engaging audiences, Approach’s team is offering up our top tips on building out a...
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A #ParentingWin we can definitely get behind - check out this article on @TLC highlighting how our client @akidagain brings moments of joy to children with life-threatening conditions and their families across the country.
tlc.com
Creating moments of small joy can make a big impact.
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We’re honored to work with clients that are doing important, influential work. Recently, we helped secure notable media placements for @GoAuntFlow to promote awareness for menstrual equity, including this piece by USA Today. 🩸 https://t.co/BpWzpMyWdu
#ClientWin #PR
usatoday.com
Period poverty shows up in patchy state and local laws requiring free and accessible period products in schools across the nation.
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As organizations are competing to hire (and keep) the best talent, they’ve come to realize something we’ve always known - offering a strong culture is a huge competitive advantage when it comes to recruitment and retention. Learn about our Approach:
approachmarketing.com
Approach has lots of tenure — and that’s because of our culture. Read on for how you can build a strong culture, too.
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While media curates gift guides in the fall, it's still possible to snag last-minute mentions and get your brand a bump in sales in December. Find 5 proven ways Approach has helped clients earn mentions in these coveted gift lists in this post.
approachmarketing.com
Today, there’s a perfectly curated gift guide for just about everyone on your gift-giving list. Need a gift for the techie who has everything? Easy . How about the fourth-grade teacher who’s making...
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In non-profit marketing, success is not measured by sales, but by the number of lives changed. In honor of #GivingTuesday, we're sharing how PR captures hearts and drives action for non-profits.
approachmarketing.com
When it comes to reaching and influencing audiences in the non-profit sector, the approach looks considerably different than for-profit companies wanting to promote and ultimately sell products or...
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Wishing you all a happy, healthy Thanksgiving spent with the ones you love!
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"Your #brand must act with purpose, driven by a mission, in an authentic way,” said Megan Shroy, Founder and President of Approach Marketing. Read more to find out what the top 5 myths are in the #PR world.
approachmarketing.com
“Your brand must act with purpose, driven by a mission, in an authentic way,” said Megan Shroy, Founder and President of Approach Marketing.
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How do we Approach prospective clients? We begin every conversation with the end game in mind: results🎯 Interested in how we can support your brand? Approach us below 👇🔗 https://t.co/xNV3FBhkBT
#Culture #Leadership #ClientSuccess #Results
approachmarketing.com
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We open up media doors that clients didn’t know were possible. 🚪 @designwithma_ has been featured in The Spruce, Hunker, The Zoe Report + other top-tier outlets that weren't even on their radar. https://t.co/BJOrt6VWpx
#WednesdayWin #ClientWin #PR #Design #InteriorDesign
thezoereport.com
Working with a small home or space? These designer tips will help you make it look bigger and brighter instantly.
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Thrilled to see our client, Lagunitas (@lagunitasbeer) Disorderly TeaHouse, included as one @Thrillist ‘s top hard teas to sip on this summer. Cheers to the sunshine and warm weather! ☀️🍹 Check out the feature: https://t.co/CwlDQXkGyM
#SteepOnThat #FoodAndBev #ClientWin
thrillist.com
Sip on flavors like peach mango, turmeric saffron, and yuzu lemon.
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When creating #socialmedia content, think of how you can connect with your audience—not how you can sell to them. We understand how to create and showcase quality social media content to generate awareness and drive #traffic. 📲 https://t.co/Q7STj7gqqP
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Executive Branding--How does it work? We help position C-level officials as experts in their fields by utilizing key platforms, incorporating award + speaking opportunities, targeting business publications, gaining coverage, and more. Learn more: https://t.co/SNePuiEGrb
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We're thrilled to see Stacy Madison, founder of our client, @beboldbars, share her journey on the TODAY Show. Watch this clip and learn more about her entrepreneurial journey including her latest #healthysnacking venture! https://t.co/WNhEgyQd2A
#PRWin #ClientWin #FoodAndBev
today.com
Stacy Madison turned extra pita bread into a grocery staple when she created Stacy’s Pita Chips. The entrepreneur sits down with TODAY’s Jill Martin to talk about how she stumbled into the idea in...
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#AffiliateMarketing drives revenue through consumer relationships with certain #publications and platforms. This is a win-win for #brands and #PR pros. 🤝
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