I sold my startup this month. It was a really interesting time building an OKR management tool. I started Focus 3 years ago. Here are a few insights during the journey.

I think that the era of the "big launch" is over for SaaS. What works now: • Ship daily improvements • Announce each one publicly • Turn features into content • Build audience while you build product Your roadmap IS your content calendar. Learning how to make it a daily

My biggest mistake of 2025: NOT doing enough marketing. I tried the marketing / coding week split (thanks @yongfook), but I kept drifting back into code - even during “marketing weeks.” I clearly saw the pattern this month. Main goal for 2026: DO more marketing.

Meta verified my app last week ✅ Thought I was done. Turns out Instagram needs its own separate approval (ouch!) Posthero works with all platforms except Instagram (for now). IG request sent today.

Sunday’s work spot

I use 4 pillars for all my content. Never been stuck since. I just wrote a breakdown of my 4-pillar content system for endless content ideas. In this newsletter, you'll find tips and insights for growing on LinkedIn: • The 3 top performing posts this week • The 4-Pillar

Twitter has more volume. LinkedIn has more intent. On Twitter you're competing with memes, news, and hot takes for attention. On LinkedIn you're competing with... generic motivational posts and AI spam. That's your competition. The bar is literally on the floor lol If you

I found a way to quickly fix any LinkedIn post that sounds like corporate fluff with all that "excited to announce" and "thrilled to share" garbage. I just tell myself "you're building a product, not networking at a conference" and rewrite it like a normal human talking to other

LinkedIn was once dominated by recruiters and corporate types when it was still a professional network for job seekers. Now it's more of Twitter for people who think they're too serious for Twitter and hence the founder/creator folks who left X are the rightful power users under

We 3x'd our demo bookings by combining 2 channels: LinkedIn + Email outreach. Here's the exact playbook: 1. Connect with ICP on LinkedIn (no pitch) 2. Engage with their content for 5-7 days (automate with AI agents or Posthero) 3. Send personalized email referencing their

I was planning to use Twilio for transactional emails in Craftman. They blocked my account right after signup (literally after I verified an email). After a few days of back-and-forth with support, they finally sent me a long list of requirements. Then I checked their bio:

Feeling like the Grinch today 🎄 Added CAPTCHA to Posthero signup. I hate CAPTCHAs. But 50 bot signups this week broke me. Merry Xmas.

P.S. I use https://t.co/udUK31XKxi to create content - I think it has one of the best content generation out there (but I’m biased :)

90% of personal branding advice for founders on LinkedIn will be outdated by 2026. (here's what actually matters) Everyone's still regurgitating the same playbook: "Be authentic and vulnerable..." "Share your founder journey..." "Post behind-the-scenes content..." That worked

P.S. I use https://t.co/udUK31XKxi to create content - I think it has one of the best content generation out there (but I’m biased :)

90% of AI-generated posts fail. It's not the AI. It's you. I've been experimenting with AI content for months. Testing what works. What doesn't. What makes people actually stop scrolling. And I've figured out why 90% of AI-generated posts fail. It's not the AI. It's what

Building in public to $100K MRR (week 4). This week reminded me that shipping features matters more than shipping content. I've been pushing to publish more consistently, but reality had other plans. Key developments: • TikTok integration is now live on Posthero. Users can

Took a break this weekend to touch some grass

Crazy idea: What if LinkedIn had an AI model that auto-detected: • Engagement bait posts • Recycled viral frameworks • Fake vulnerability content And just... deranked them? The feed would actually reward original thinking again. Quality would beat gaming the algorithm.

90% of LinkedIn advice will be outdated by 2026. (here's what actually matters) Everyone's still talking about the same old tactics: "Post 3-5 times per week..." "Comment for 90 minutes daily..." "Use these 7 hook formulas..." That worked in 2024. It's getting crowded in

LinkedIn posts are starting to sound the same. "I failed 47 times before I succeeded. Here's what I learned: 1. Persistence 2. Resilience 3. Determination" This is what happens when everyone uses the same AI prompt.