Ankita Verma
@ankitav
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Following
343
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Statuses
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Building Ex @AWS , @Wharton , @IIT Tweet about 💰Crypto 🤓Founder Life 📊Product Management
San Francisco
Joined June 2009
Don't wanna be here?
Send us removal request.
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Pinned Tweet
🚨Hiring Alert!
Hiring a B2B salesperson for
@persona3
:
We need someone who:
📺 has experience selling at ad networks
🧾 has run a B2B sales pipeline before
📈 has a consistent track record of meeting or exceeding quotas
🎯 SUPER FAST at following up
🔥 enjoy the sweet sound…
5
4
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Had a blast talking about Web3 Ads and
@Persona3io
at
@buildrspace
podcast!
Thanks for hosting me ✨⭐️
See the episode link below 👇
On
#InternationalWomensDay
, let's take the time to celebrate woman entrepreneurs of crypto. Thanks
@ankitav
founder of
@Persona3io
, for giving a glimpse of the future of web3 ads & sharing your broader vision on where we are headed as an industry. Episode is out now on the web,…
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First India Blockchain Week coming soon!
See you all there! Book your tickets now 🇮🇳📷 🔥
We are thrilled to announce
@Persona3io
as our sponsor for the IBW '23 Conference 🪷
🚀Persona is Web3's first native Ad network
🔗Through our curated network of publishers your ads will be matched and placed on high-quality Dapps allowing you to reach a targeted list of…
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We are hiring a Content & Community Manager for
@PersonaXYZInc
. If you love to:
✍️Create great content
💡have unique opinions on web3
🛃love to be a champion for our customers
DM me 🚀
#JobAlert
#Blockchain
#ContentCreator
#community
#Web3
#job
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7
17
Had an incredible time at
#IndiaBlockchainWeek
🚀
Attended phenomenal events and met some extraordinary individuals 🤝
Check out a snapshot of the past week!
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📣📢Team
@PersonaXYZInc
's Crypto Wallet Bot detector wins 🏆 at
@Ethindia2022
!
Super proud of the team for the relentless hard work❤️❤️ and so much fun presenting on the ETHIndia main stage 🎤🎙
Let's weed out web3 bots and build sustainable Dapps!!
#ETHIndia2022
#wagmi
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Stronger together 🙌
Excited to build the future of Web3 Growth 🚀. Let's go
@alagusanjana
@Persona3io
#fundraising
#Web3
#growth
🚀 Big News!
We've secured funding from leading Web3 VCs to pioneer the next era of decentralized advertising.
The round was led by
@CadenzaVentures
with strong participation from
@HashedEM
,
@untamedvc
,
@ACEcompany
, Dash Angel and
@iSeedFund
.
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If you are:
⛓A blockchain developer
🔥Looking to join a high growth startup
🚀As a founding member
🔐And solve real-world use cases
✅DM me :)
#Blockchain
#Developer
#Solidity
#Rust
#Hiring
#startups
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Super excited to be speaking about Web3 advertising at
@SEABWofficial
.
If you are at the conference, let's meet for coffee 🎉
🌟 Meet Ankita Verma, Co-Founder & CEO of Persona!
@ankitav
is the visionary behind Persona, Web3's first native Ad network that revolutionizes advertising by enabling placements on high-quality dApps and targeting users based on their wallet activity.
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Web3 marketing pivots on on-chain data analysis, disrupting traditions.
Navigating challenges, seizing opportunities, and decoding the blockchain
Different methods have come up to deal with these challenges.
Let's take a look at some of them…
[Thread]
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Majority of Crypto Ads on Twitter are scam.
Recently, a concerning trend has been making waves in the crypto world, and it's time I shed light on it.
Never get scammed after reading this 🧵
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⚠️ Revealed
If you’re a Web3 marketer, don’t miss this…
State of user acquisition in Web3 in 2024.
7 key takeaways:
[Thread]
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Perks of living in SF - first experience riding in a driverless car 🚔
Must say
@Waymo
has learned to drive like an SF driver - zooms past Yellow lights and changes lanes for absolutely no reason 🥲
Jokes aside, the technology is jaw-dropping and straight out of a sci-fi movie.…
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LFG 🚀
🏁'20-'21: embarked on a journey to onboard billions of gamers to web3. built web2 tools to build 1M MAU gamers community.
🔥'21-'22: partnered with popular streamers for live nft auctions, launched questing platform with top partners
@Immutable
@Ronin_Network
@MARBLEXofficial
…
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⭐️Exciting News! Join me in
#SF
for 'The Future of Tech: Web3 & AI in Gaming' ✨
I'm thrilled to be a speaker at this event hosted by
@orbis86_x
&
@offchainglobal
, sponsored by
@hedera
.
🗓 Mar 20th 2024
📍3 Embarcadero Ctr, SF
🤝Partners:
@BGameAlliance
,
@LangrenusFund
,…
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So much fun last night at the
@HashedEM
fireside chat talking about Product Management in Web3 and
@Persona3io
🚀
A super-engaged audience, great questions, and on-point moderation by
@G_GANDHI1998
🔥🔥
🧵Recap of an incredible evening at our 4th Text to Code session 🌐
The topic of conversation was ‘Product Management: web2 to web3’ ⬇️
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Thrilled about
@alagusanjana
Women in Tech panel! She shared her incredible journey from India to UC Berkeley, Oracle, becoming the founding engineer at LinkedIn Ads, and now spearheading
@Persona3io
, a pioneering Web3 Advertising platform.
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Predictions that you can expect from Web3 in 2024:
- 2x-3x growth in Web3 game releases
- The gaming token market cap to grow to $40 billion
- More of the world’s largest Web2 game companies to embrace Web3 in 2024. Companies like Nexon, Netmarble, Krafton, Come2uS, Square…
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The dark side of Web3 growth no one tells you about:
Web3 projects need users, so they use quests for quick user boosts, waking up to surges in followers and retweets.
But,
> Within 4 months, 80% of airdrop users leave.
> Airdrop projects face 2x higher churn rates than…
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Hi, I'm Ankita 👋
I am a web2 PM turned web3 founder 🤓
I am planning a virtual meet & greet for fellow web3 founders on Apr 15 🖖🫂
Drop your email ID + time-zone below 👇or DM me 📩 and I can add you!
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I was the first girl in my town to ever get into IIT👀
18 years old Ankita could’ve never imagined how far she has come!
Here’s the backstory:
> Discovered entrepreneurship at a VC firm in India post-IIT.
> MBA at Wharton, then Amazon as a product lead.
> Started investing in…
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Web3 Marketing is growing faster than any other segment of the digital marketing industry🚀
According to a recent report, Web3 Marketing is expected to reach $100 billion by 2025.
The number of active NFT wallets has also grown from 100,000 in 2020 to over 2 million in 2022.…
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Excited to welcome our new partner onboard!
@WalletConnect
🚀
✅Head to the app now and subscribe to Persona 3
🤑Earn crypto rewards for engaging with your favorite Web3 brands!
Get rewards in crypto while staying updated with your favorite brands?
Don't mind if we do 🤝
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Fun few weeks at the Hashed Haus! Thank you
@HashedEM
for being such great hosts and awesome partners as we build
@Persona3io
!
We had the pleasure of hosting our portfolio company
@Persona3io
at
#HashedHaus
for two weeks. The founders
@ankitav
and
@alagusanjana
visited India to sync up with their team in person and have immersive working sessions together 🧘
During their time at Hashed Haus, we had an…
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I recently spoke at Obris86- The Future of Tech: Web3 & AI in Gaming
And I was asked this one question that stood out to me…
How can AI optimize user acquisition and retention in Web3 gaming?
Here’s what I said:
AI can enhance the entire customer funnel from –
> Discovery…
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(1/10) The transition from web2 to web3 can be overwhelming.
The best advice I got was to start from the basics - the what, why, and how of web3 & crypto.
Here is a 🧵on my favorite resources to get started👇
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Had a blast presenting at the
@TheCeloCenter
and talking about value-driven advertising with
@Persona3io
@CeloDevs
Day 1 of Consumer Crypto Space at
@TheCeloCenter
was a blast! Now let's dive into Day 2. We were thrilled to hear from amazing speakers in the
#Web3
space:
@UnlockProtocol
on revolutionizing memberships
@Persona3io
on value-driven advertising
@boto_io
on streamlining web3…
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Looking to meet web3 community managers for a cool opportunity🥂 🚀
DMs opens, lets chat :)
#Hiring
#web3
#CommunityEngagement
#CommunityManager
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(9/10) Slightly advance, but an explainer on the Blockchain Trilemma and introduction to roll-ups, why are they needed, how do they help.
I love how succinctly
@iam_preethi
explains these concepts in her blog:
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One of the biggest challenges of Web3 marketing is understanding your audience✨
Who are they? What do they want? How do they behave?
We at
@Persona3io
solve this problem by using both on-chain and off-chain insights to deliver enhanced targeting and personalization🫱🏻🫲🏻
#Web3
…
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As a Web3 founder,
Answer these 7 questions with your team for your product marketing and brand building:
> Product-Market Fit:
- What problem does your project solve?
- Who is the target audience?
- What are the unmet needs and potential solutions?
> Product-Channel Fit:
-…
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Great job
@Venkatesh_WSS
and the entire team of
@Epikoregal
🎉🎉
Hey
@Epikoregal
@Epiko_fanpage
@Epikomarket
@belp_game
@ecomi_
@veve_official
@Kaloscope_nft
@Houseofgaming_
@AvisaGuild
@polygonstudios
Fam,
Shower some love on this post!!
Selected as finalist for
@Barclays
BarclayCard Next Level Award🥇
#BarclaysEntprAwards
🎉🎉🙌🙌👌👌🚀🚀
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Elon Musk & Vitalik added me to 14 lists now and they want to give me free ETH 🙏💰
The last I felt this lucky was when the Nigerian Price chose me as their fund manager😅
#bewareofscams
#nofreelunch
#NFT
#Cryptos
#frauds
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Hello from ETH Denver ⛷
Feb was great - excited about March.
Lesssgo 🚀
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Engaged in a conversation with
@zmarks215
, Co-founder and CEO at Jia.
@jia_DeFi
utilizes
#Blockchain
to connect capital with small businesses globally.
Also, kudos to
@sahai_sharanya
, Investment Associate at
@HashedEM
, for his remarkable contributions at
#IndiaBlockchainWeek
.
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Web3 needs to be obsessed with its brand image.
Our everyday lives are changing, and companies must speak a new language to reach a wider audience.
With Web3, crypto, and AI, services are becoming more accessible.
Brand obsession is the only thing that can save them.
5
1
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It came to our attention over the weekend that a malicious actor had purchased advertising inventory on our platform which was running on one of our partner network sites.
We disabled the Ad as soon as it was brought to our attention. We have already stepped up our quality…
1
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User acquisition is easy in Web3.
Users are like liquid in Web3.
Hardest is the retention.
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Don’t say you don’t have time. People who really care will always make time for things that they care.
P.S. I’m guilty of this one - it took me 6 months to start my newsletter.
Subscribe here:
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If you think you can't do something because of not enough money, time, or skills, remember there's someone like you who found a way to make it happen.
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3 Web3 marketing data that will surprise you:
- Web3 marketing is expected to be a $100 billion industry by 2030
- 30% marketers in the Web3 space have intentions to boost their expenditure on Web3 initiatives
- Top Web3 marketing channels include social media (62%), email…
3
0
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Long-term Bitcoin holders are cashing in profits, marking the start of a bullish market.
Despite recent dips, confidence remains high ahead of April's halving event.
Standard Chartered raises year-end target to $150k.
Record inflows into spot Bitcoin ETFs show growing investor…
4
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Thrilled to share that I'll be a panelist, delving into Web3 game user acquisition with
@IBWofficial
As a Founder of
@Persona3io
, a
#Web3
Advertising platform, we're reshaping the landscape with personalized experiences.
🗓Join me today at 3 PM
📍Bangalore
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Brick by Brick! 🚀
New Milestone Alert! 🚀
We've just crossed 1.5M impressions for our advertisers! From 500k to 1.5M in 20 days—we're moving fast! 📈
Want in on the action? Book a demo with us to get started! 👇
🔗
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Excited to talk about "The Future of Tech:
#Web3
&
#AI
in Gaming" in SF co-hosted by
@offchainglobal
. See details below 👇
RSVP now:
🎉 2 DAYS TO GO for the "
#Orbis86
- The Future of Tech:
#Web3
&
#AI
in Gaming" in San Francisco co-hosted by
@offchainglobal
! RSVP now:
🎙️Witness speakers like
@kjia562
-
@OnePieceLabs
,
@mikojava
-
@GumiCryptos
,
@FredCryptoVC
-
@FunFairVentures
,
@chasker
-…
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How to drive away valuable employees:
>Assign meaningless tasks.
>Provide no opportunities for advancement.
>Lack clear job expectations.
>Surround them with underperforming colleagues.
What would you add more?
2
1
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Hey NYC!
I'm here for
#NFTNYC2024
for the next few days, memories of my first crypto event here in 2022 is still fresh!
It's my third time here, and many early partners, like MetaMask, came from connections made at
#NFTNYC
First time, crashed at a friend's place to save cash,…
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2005: I was the first girl in my town to ever get into IIT
2024: I am a founder of a Web3 Advertising platform
Here’s my backstory 🧵
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Expect yourself to change.
Approximately every 5 years.
Expect personal growth and change, both in yourself and those around you.
Lean to accept it - not run away.
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1/ At Persona, we recently faced a challenge:
Meeting the demands of a new customer with a massive budget.
He wanted to spend it quickly, requiring daily traffic that exceeded our existing capacity.
Here's how we tackled it:
Thread🧵
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Web2 Vs Web3 marketing funnel
Do you even need a new one?
Here’s the answer -
Web2 Funnel:
> Drives people into a sales funnel.
> Aims to extract money from them.
> Focuses on the buyer's journey.
Web3 Funnel:
> Enrols people into a community.
> Aims to empower them.
>…
3
1
7
Top 5 reasons I believe networking is crucial if you are a builder.
From my personal experience:
[Thread]
1
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The next big wave in Web3?
👉Creator Economy
Goldman Sachs values the creator economy at around $250 billion.
But, the Web3 influencer promotion market being valued at $22 billion is yet to be disrupted.
It’s an ocean of opportunity and so much is yet to be explored!
1
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$5.5 billion – the projected Web3 market size by 2030!
Skip web surfing – find exclusive insights, blockchain analysis, and Web 3 marketing tips in one place.
Elevate your game with daily emails from Proof-of-Growth.
Subscribe now -
0
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@NischalShetty
Addressing the TDS issue in India is crucial for fostering a vibrant digital ecosystem. High-frequency traders face unnecessary hurdles with capital lock-in, extended refund cycles, and limited trading opportunities. A lower TDS rate or its elimination could not only benefit…
0
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7
3 reasons why you should care about Web 3:
1. Web3 gives users more control over their data and activities, allowing them to earn rewards through dApps.
2. Enables new solutions across industries, promoting decentralised governance, tokenization, and innovative business models.…
0
0
8
Encountered
@abhilashi
, pioneering work with
@ReclaimProtocol
Reclaim protocol lets users export their user data from one app to another in a tamper-proof way.
1
0
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Top predictions of Web3 in 2024:
(you’re not gonna like all)
1. More failures in the cryptocurrency industry.
2. Web 3 adoption slower than expected.
3. High-profile consumer plays.
4. Tokenization of real-world assets. Includes real-world assets such as real estate and…
3
2
8
Vasooli has also gone online now. No more awkward conversations between friends asking for the money back. All thanks to the new Vasooli feature on
@JarAppHQ
, good work
@agnishchay
!! This was needed.
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An example of extreme customer focus and product rigor 👍
One of the perks of being in my line of work is the opportunity to observe user behavior firsthand.
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7 strategies to boost user engagement in Web3 CRM platforms
Don’t miss this if you’re struggling with user engagement:
[Thread]🧵
1/7: Understanding user behaviour is key to enhancing engagement in Web3 CRM platforms.
Metrics like:
→ Active users
→ Time spent
→ Social…
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7
Biggest challenge in Web3 marketing:
Lack of awareness
Only 24% people globally are aware of the concept of Web3. Despite Web3 being a prevalent buzzword in digital marketing, there seems to be a considerable gap in public comprehension of the concept.
P.S. To know how to get…
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@_RichardTeng
Congratulations on navigating through the challenges of 2023! Wishing you a well-deserved rest and renewed energy for the exciting opportunities that 2024 holds in the crypto space. Here's to a prosperous and fulfilling year ahead!
0
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Team
@PersonaXYZInc
is proud to be among the top builders who made it to ETHIndia 2022. See you soon! via
@devfolio
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All questions lead back to one answer - keep building and ship more.
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AI's deep learning + blockchain transparency = Privacy-respecting ads
Using advanced AI learning and the transparency of blockchain,
We're changing the game in Web3 at Persona.
Your data stays safe while we create ads just for you.
No snooping, just ads that fit you perfectly.…
0
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Want to earn $$ for sharing feedback on your favorite web3 products!! 🤑💰
👇👇Share your feedback and feature ideas on your favorite web3 products below and get a chance to win up to $50!
#Blockchain
#token
#NFTs
#userexperience
1
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📣Voice of Web3
Love web3 but frustrated with the user experience?
Have ideas to improve your fav web3 products?
I am building the "Voice of Web3" - a database of web3 products & ideas to improve them (with exciting giveaways 🎁)
👇Check link below.
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(1/10) How to stay on top of your funnel metrics: A thread 🧵
Funnel metrics help measure the overall impact of your product and processes - from generating a lead to converting them into a paying customer
A product funnel has 3 stages👇
#productmanagement
#metrics
#funnel
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Congratulations to the
@0xtremeverse
team! LFGGGG 🚀
Many congratulations to our portfolio company,
@0xtremeverse
, for being the first to launch DN 404 Gaming NFTs! We are honoured to back companies that are pushing boundaries to make web3 more accessible.
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You can’t sleep 4-5 hours a day - and build your dream.
Your dreams deserve more than a tired hustle.
They demand a well-rested body and mind.
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Is 2024 the time for Web3 Social?
Farcaster and Frames is gaining attention - for blending social media with Web3 tech.
Farcaster has already got 20,000+ users.
While Frames is a game-changer, letting developers create cool experiences using blockchain tech.
When users sign…
0
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Engaged in a deep conversation with Aiswarya Gopan, the Branding and marketing expert at
@kucoincom
. Explored the nuances of branding and marketing in
#Web3
, delving into the dynamic strategies for ad campaigns.
1
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Headed to📍ETH Denver
See you around. DM me if you wanna catch up 1:1 :)
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Excited to chat about 'Product Management: web2 to web3' at the
@HashedEM
fireside chat on Jun 8th. Do drop by if you are in Bangalore :)
🔥 The fourth session of Text of Code is here!
Join us for a fireside chat with
@ankitav
, co-founder & CEO of
@persona3io
on the topic: 'Product Management: web2 to web3'
🗓️Thursday, June 8th
🕰 7:00 PM
📍 Hashed Haus, Indiranagar
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See you at
@token2049
Exciting news! 🌏
Persona team is visiting TOKEN2049 from September 12th to September 17th in Singapore.
For collaborations or chats, reach out to our CEO
@ankitav
on X or on Telegram.🤝
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Blockchain market size over the years
2022 - $11.54 billion
2023 - $19.36 billion
2024 - $32.69 billion
It's amazing that the blockchain industry is worth billions, given that only 3.9% of people worldwide are using it.
What do you think the next 5 years growth will look like?…
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"If you can't handle me at my worst, you don't deserve me at my best."
- Cryptocurrency
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@shl
This strategic move by Gumroad to offer higher hourly rates and equity options reflects a commitment to attracting top talent and fostering long-term growth. It aligns incentives for both the company and its employees, laying a foundation for sustained success.
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Come hang out with
@Persona3io
on spaces every Tuesday and Thursday for our Blockchain and Beyond series. We dive into the exciting world of dApps, crypto markets, and NFTs! 🌎
Hosted by
@Juicetin_420
and
@SirScreen
🧃🕯️
Come hang out with us on spaces every Tuesday and Thursday for our Blockchain and Beyond series, where we dive into the exciting world of crypto markets and NFTs! 🌎
Hosted by
@Juicetin_420
and
@SirScreen
🧃🕯️
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Indeed - legitimacy and trust-building are crucial for us, especially as an Ad network in Web3!
@WalletConnect
is a big step for us in that direction!
Check out the <
@Persona3io
:
@WalletConnect
> case study below 👇🚀
"As a trusted brand with a broad range of [supported] wallets, WalletConnect's legitimacy in the web3 space was also crucial in our decision-making process."
- Ankita Verma, CEO,
@Persona3io
💬
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Sick of annoying online ads?
What if they could actually be a hidden gem?
By leveraging cutting-edge AI insights powered by blockchain technology, we're reshaping the ad landscape.
→ Imagine ads that aren't intrusive but insightful.
→ Tailored to your interests without…
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To all the founders, especially the earliest-stage ones, who are:
- Working hard during the holidays
- Following up with that one customer who hasn't responded
- Going through their MVP to find bugs and errors
- Planning the goals & burn for next year
WE GOT THIS! 🚀🚀
0
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As NFT market shows signs of recovery 🚀🚀 here is a thread 🧵 on the exciting NFT projects out there
@ThePlagueNFT
@SappySealsNFT
@Overlord_xyz
@pudgypenguins
👇
NFT projects with a dedicated fan base are flourishing as the market experiences a revival 🌎
It's an exciting time to be a part of these communities! 📈
@ThePlagueNFT
@SappySealsNFT
@Overlord_xyz
@pudgypenguins
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Someone asked me -
How were your last 3 months of 2024?
My answer: I don’t know.
Last month was really good for us.
We exceeded the expectation that I had.
But then the challenge comes:
How do you keep up every month consistently?
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@simplykashif
The education about digital currency and its benefits is still very low, and not a lot of people in India understand it.
I think both educating them and introducing some other perks might be best.
What do you think?
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Someone is sitting in the shade today because someone planted a tree a long time ago.
— Warren Buffett
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Looking for quick cash? Stick to a 9 to 5.
Craving a simple life? Keep it small.
Wishing for a no-fuss relationship? Stay single.
Anything worthwhile requires effort.
Low efforts don’t fulfil dreams.
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5 must-have Web3 marketing tools⬇️
Web3 is transforming digital experiences with blockchain and decentralised apps.
These marketing tools will ensure effective project promotion in this dynamic landscape.
1.
@Persona3io
- A Web3 advertising platform that matches you to…
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Learn something new every day.
Whether it's:
- A small fact
- A skill
- An industry insight
- A life hack
Never stop learning.
Because you stop learning, you stop growing.
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Way to go
@mharishank
! Excited about your talk and Nume :)
.
@mharishank
co-founded
@nume_crypto
to build a very low-cost & highly scalable mechanism on Ethereum for processing payment transactions.
Listen to her talk about ‘empowering India to lead the world in crypto innovation’ at
#TheMetaverseSummit
Register:
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Marketing Strategy 1 - ❌
Marketing Strategy 2 - ❌
Marketing Strategy 3 - ❌
Marketing Strategy 4 - ❌
Marketing Strategy 5 - ❌
Marketing Strategy 6 - ✅
Imagine you never experimented with your Web3 product.
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